Apple retail chief details Friday's iPhone 3G launch procedures

Posted:
in iPhone edited January 2014
Speaking to Bloomberg on Tuesday, Apple retail chief Ron Johnson offered some clarity on how his retail staffers will service droves of queued iPhone 3G hopefuls this Friday, how long each activation will take, and what kind of supply stores will have on hand.



A list of data points from Johnson's interview follow:

Apple Specialists should be able to activate customer accounts with AT&T within 15 minutes. "Our expectation is that in 10 to 15 minutes, you'll be set up and ready to go," Johnson said.

Each of Apple's 185 US-based retail stores aim to handle about 100 customers an hour.

Apple Specialists will take 30 customers at a time from the line, bring them inside the store, activate their iPhones, then repeat.

While Apple aims to make sure the activation process is a quick and painless process, it will also take care not to rush customers during their buying experience. "We'll spend as long as it takes with our customers to make sure they're happy with the phone,'' Johnson said.

On the issue of supply, Johnson said: "[There's] pent-up demand because we haven't had phones for a while. Our goal is to always have enough supply for every customer." Readers can read into that what they will...

"To make sure customers aren't buying handsets to resell overseas or modify them for use on unauthorized wireless networks, Apple will require customers to pay with a credit card and supply a Social Security number so the device is activated immediately."

Apple has no current plans to offer the iPhone 3G through its online store, Johnson said.
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Comments

  • Reply 1 of 24
    nortonnorton Posts: 9member
    Still no information on whether there is a limit per customer
  • Reply 2 of 24
    l008coml008com Posts: 163member
    Since you have to activate every phone you buy right then and there, there probably won't be much demand for people buying 10 at once etc
  • Reply 3 of 24
    I've called three different Apple stores, and they've given me three different answers. Here's my situation: I'm eligible for an upgrade, but the account is NOT under my name. However, I am an authorized user, which I have confirmed with AT&T. My question is, would I still be able to go to the Apple store and purchase an iPhone on the day of the launch without the main account holder being there? Basically, would the main account holder need to be there or would they be able to verify with AT&T that I am an authorized user and sell me a phone? I would rather go to an Apple store for the launch than wait at an AT&T store and have them run out of stock. Thank you in advance.
  • Reply 4 of 24
    mbene12mbene12 Posts: 42member
    I stilll dont understand why they wont sell them through their online store for say $550 or some such. I am not a big fan of any one service provider, and if there were people who were unlocking them when they were 600 there will be more at any price lower than that. It really seems AT&T is getting the better part of this deal imo. AAPL is gettin a nice subsidy per phone but the loss of the monthly revenue has to offset that nearly completely. Add to that the fact that AT&T is sooooo lackluster in advertising the phone (making AAPL do it at their expense) and I just cant help but to wonder why they are still honoring the exclusivity contract. Is AT&T the only 3G US provider out there?
  • Reply 5 of 24
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by JuNxXxReY View Post


    I've called three different Apple stores, and they've given me three different answers. Here's my situation: I'm eligible for an upgrade, but the account is NOT under my name. However, I am an authorized user, which I have confirmed with AT&T. My question is, would I still be able to go to the Apple store and purchase an iPhone on the day of the launch without the main account holder being there? Basically, would the main account holder need to be there or would they be able to verify with AT&T that I am an authorized user and sell me a phone? I would rather go to an Apple store for the launch than wait at an AT&T store and have them run out of stock. Thank you in advance.



    IF they are doing it like AT&T, the authorized user needs to have an ID as proof o how they are AND know the last four SSN of the main account holder. The second party on my AT&T account has never had to supply more than that. Of course, that may not carry over to Apple Stores. I think we'll just have to wait until Friday to get reports.
  • Reply 6 of 24
    l008coml008com Posts: 163member
    I hope some 2G iPhones make it to the apple onlien refurb store soon. Screw $75/mo
  • Reply 7 of 24
    raghuproraghupro Posts: 5member
    guys this might sound a bit irrelevant to the topic but can anyone plz let me know when i can make a purchase without any waiting in long queues ans stuff?? my brother is working and he will be buying an iphone for me.. but i dont think he will leave his job and wait for so long to get me an iphone..
  • Reply 8 of 24
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by mbene12 View Post


    I stilll dont understand why they wont sell them through their online store for say $550 or some such.



    It might simply be a supply issue. There is at least memo that you will not be able to buy the iPhone in AT&T or Apple Stores for the full retail price of $599 and $699 right away. They maybe worried that the people buying these devices without a contract will be shipping them overseas to the 200 countries that aren't getting them come Friday.



    This might change after the sales die down or Apple realizes they have enough supply. The cheaper solution by $124 to get a contractually-free iPhone is get it with AT&T and then pay the cancelation fee. This still won't get you an unlocked iPhone, you can only get a factory unlocked device through a few EU countries as it's required by law. It will soon be unlocked by savvy hackers, but you can still only use it with AT&T in the US if you want to benefit from 3G speeds.
  • Reply 9 of 24
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by raghupro View Post


    guys this might sound a bit irrelevant to the topic but can anyone plz let me know when i can make a purchase without any waiting in long queues ans stuff?? my brother is working and he will be buying an iphone for me.. but i dont think he will leave his job and wait for so long to get me an iphone..



    Are you wanting us to ring you when there are no lines or look into the future? You're best bet is to, this week, look up the phone numbers for all the AT&T and Apple Stores in your area so you can call them just before you plan to leave to see if they have lines, how long the wait is, and if they have any stock left.
  • Reply 10 of 24
    cameronjcameronj Posts: 2,357member
    Quote:
    Originally Posted by l008com View Post


    I hope some 2G iPhones make it to the apple onlien refurb store soon. Screw $75/mo



    What's wrong with Craigslist?
  • Reply 11 of 24
    ravedogravedog Posts: 33member
    Quote:
    Originally Posted by raghupro View Post


    guys this might sound a bit irrelevant to the topic but can anyone plz let me know when i can make a purchase without any waiting in long queues ans stuff?? my brother is working and he will be buying an iphone for me.. but i dont think he will leave his job and wait for so long to get me an iphone..



    According to Apple's page on "Things you will need to bring" to purchase the iPhone and activate it that "you will need to have a credit card, your social security number, a valid government-issued photo ID, and your current wireless account number and password or PIN (if you’re new to AT&T)." In other words, they do NOT want people other than the account holder activating the phone. Fairly inconvenient, but I cannot remember the last time I activated a phone where they didn't at least ask for a SSN.
  • Reply 12 of 24
    SpamSandwichSpamSandwich Posts: 31,180member
    Quote:
    Originally Posted by raghupro View Post


    guys this might sound a bit irrelevant to the topic but can anyone plz let me know when i can make a purchase without any waiting in long queues ans stuff?? my brother is working and he will be buying an iphone for me.. but i dont think he will leave his job and wait for so long to get me an iphone..



    Wait for a week or two.
  • Reply 13 of 24
    wildcat_1wildcat_1 Posts: 10member
    I am a little confused here. He stated no purchase from online store yet I heard that corp users had to go through online ??????
  • Reply 14 of 24
    Quote:
    Originally Posted by Wildcat_1 View Post


    I am a little confused here. He stated no purchase from online store yet I heard that corp users had to go through online ??????







    no - unfortunately- corp users have to go to ATT...
  • Reply 15 of 24
    wildcat_1wildcat_1 Posts: 10member
    I have no real issues with going to an Apple or AT&T store except that as a corporate account user with a FAN account number we have to go through Premier as we cannot sign new agreements in the store. So now this could put a stop to a number of CRUs out there wanting the new unit
  • Reply 16 of 24
    lonestar1lonestar1 Posts: 42member
    Quote:
    Originally Posted by JuNxXxReY View Post


    I've called three different Apple stores, and they've given me three different answers. Here's my situation: I'm eligible for an upgrade, but the account is NOT under my name. However, I am an authorized user, which I have confirmed with AT&T. My question is, would I still be able to go to the Apple store



    If you're pushing the edge of the envelope in terms of AT&T signup procedures, you're probably better off going to the AT&T Store. The people there will be more experienced in handling exceptional situations. Especially on Friday, when many Apple Store employees will be dealing with AT&T stuff for the first time.
  • Reply 17 of 24
    nvidia2008nvidia2008 Posts: 9,262member
    What is the process for the UK? The UK will not be selling Pay-As-You-Go/ Pre-Paid until much, much later.
  • Reply 18 of 24
    Quote:
    Originally Posted by raghupro View Post


    guys this might sound a bit irrelevant to the topic but can anyone plz let me know when i can make a purchase without any waiting in long queues ans stuff?? my brother is working and he will be buying an iphone for me.. but i dont think he will leave his job and wait for so long to get me an iphone..



    Come to Hong Kong a week later and you can get a new, sim-unlocked Iphone 3G
  • Reply 19 of 24
    l008coml008com Posts: 163member
    Quote:
    Originally Posted by cameronj View Post


    What's wrong with Craigslist?



    The price. I want prices equal to or lower than 3G prices. Not super inflated prices.
  • Reply 20 of 24
    Do you need an iTunes account to purchase a 3G iPhone? It seems as though it isn't needed with the new iPhone and the new way of activation.
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