Apple Loyalty

mehtas3mehtas3
Posted:
in General Discussion edited January 2014
I'm doing research for my employer and want to understand the bond and loyalty that customers have with Apple.



What created the bond? (Great product, dynamic leader, not PC, etc)



What price premium will you pay for the bond? (10%, 20%, 50%)



How does the bond make you feel? (Satisfied, Intelligent, Valued, etc)



Who are the other companies that you share a similar bond with? (How does this make you feel?)

Comments

  • Reply 1 of 5
    mr. hmr. h Posts: 4,870member
    Quote:
    Originally Posted by mehtas3 View Post


    I'm doing research for my employer and want to understand the bond and loyalty that customers have with Apple.



    What created the bond? (Great product, dynamic leader, not PC, etc)



    What price premium will you pay for the bond? (10%, 20%, 50%)



    How does the bond make you feel? (Satisfied, Intelligent, Valued, etc)



    Who are the other companies that you share a similar bond with? (How does this make you feel?)



    So, who's your employer and why do they want to know?
  • Reply 2 of 5
    zinfellazinfella Posts: 877member
    Quote:
    Originally Posted by mehtas3 View Post


    I'm doing research for my employer and want to understand the bond and loyalty that customers have with Apple.



    What created the bond? (Great product, dynamic leader, not PC, etc)



    What price premium will you pay for the bond? (10%, 20%, 50%)



    How does the bond make you feel? (Satisfied, Intelligent, Valued, etc)



    Who are the other companies that you share a similar bond with? (How does this make you feel?)



    You have a total of two posts, and you're asking a lot of questions. You are not forthcoming with the name of your employer, or to what purpose the requested info will put. Obviously, you don't think that you are sticking out like a sore thumb.



    PERHAPS, once people here become comfortable with you, they will become comfortable with answering. This is the sum total of info that you are getting from me, at this time. HTH
  • Reply 3 of 5
    irelandireland Posts: 17,798member
    User interface.
  • Reply 4 of 5
    probablyprobably Posts: 139member
    Someone put off their psychology project until the last minute, I'm guessing.



    edit: or the Chinese are honing their market research skills.
  • Reply 5 of 5
    zinfellazinfella Posts: 877member
    Quote:
    Originally Posted by probably View Post


    Someone put off their psychology project until the last minute, I'm guessing.



    edit: or the Chinese are honing their market research skills.





    During the Orympics too!
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