Apple loyalty

Posted:
in AppleOutsider edited January 2014
I'm doing research for my employer and want to understand the bond and loyalty that customers have with Apple.



What created the bond? (Great product, dynamic leader, not PC, etc)



What price premium will you pay for the bond? (10%, 20%, 50%)



How does the bond make you feel? (Satisfied, Intelligent, Valued, etc)



Who are the other companies that you share a similar bond with? (How does this make you feel?)

Comments

  • Reply 1 of 3
    mr. hmr. h Posts: 4,728member
    Quote:
    Originally Posted by mehtas3 View Post


    I'm doing research for my employer and want to understand the bond and loyalty that customers have with Apple.



    What created the bond? (Great product, dynamic leader, not PC, etc)



    What price premium will you pay for the bond? (10%, 20%, 50%)



    How does the bond make you feel? (Satisfied, Intelligent, Valued, etc)



    Who are the other companies that you share a similar bond with? (How does this make you feel?)



    Don't spam our boards and maybe someone will answer you.



    Putting the thread in one forum is enough. General Discussion, where you put the first thread, is the right place. Just be patient.
  • Reply 2 of 3
    mydomydo Posts: 1,888member
    Quality, 20%, Intelligent, smug.



    HTH
  • Reply 3 of 3
    > What created the bond? (Great product, dynamic leader, not PC, etc)



    Great product(s), superior to PC/Windows





    > What price premium will you pay for the bond? (10%, 20%, 50%)



    Depends on advantage over competition, maybe even 100 %





    > How does the bond make you feel? (Satisfied, Intelligent, Valued, etc)



    Satisfied, intelligent - I get my stuff done without hassle, I can simply enjoy the product





    > Who are the other companies that you share a similar bond with? (How does this make you feel?)



    Every company that offers a product that has many advantages over the competition. but I can't think of one at the moment...
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