Microsoft's 'I'm a PC' campaign created with Macs
Metadata found on Microsoft's creative copy used in its 'I'm a PC' ad reveals that the graphics were actually produced using Macs running Adobe Creative Suite 3. After the details were published on the Flickr photo sharing site, Microsoft scrambled to polish off the embarrassing details last night
Microsoft's new ad features contrasts a "stereotyped PC user" dressed up like John Hodgman in Apple's Get a Mac ads with a number of people who say, "I'm a PC" apparently to affirm that they run Windows.
However, not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe's software in place of its own Expressions Studio, which the company bills as software that "takes your creative possibilities to a new level."
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Microsoft's new ad features contrasts a "stereotyped PC user" dressed up like John Hodgman in Apple's Get a Mac ads with a number of people who say, "I'm a PC" apparently to affirm that they run Windows.
However, not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe's software in place of its own Expressions Studio, which the company bills as software that "takes your creative possibilities to a new level."
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Comments
Isn't that every major corporation? Macs in the creative departments and PC in accounting and finance.
I love it...
- From a long-time mac lover who finally got his first mac this summer (and runs Adobe Creative Suite on a Mac...
Yeah... It's damn accurate!
Microsoft=
Apple=
They couldn't come up with their own ideas for their software features - so they copied what's on Macs.
They couldn't come up with their own ideas for their an ad campaign to advertise said software, so they copied the ads for Macs.
They couldn't even use said software to create said ads for said campaign, so they used a Mac.
So let me get this straight...
They couldn't come up with their own ideas for their software features - so they copied what's on Macs.
They couldn't come up with their own ideas for their an ad campaign to advertise said software, so they copied the ads for Macs.
They couldn't even use said software to create said ads for said campaign, so they used a Mac.
Yup.
Next question.
I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.
Heh! I like it...
Priceless!
I love the irony of this, an pro Windoze anti Mac campaign made on the platform they are trying to trash. Looks like Mirco$loth is just as crappy as we always knew
I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.
This would definitely be the best response from our beloved fruit company
...Someone; leak this idea to Apple´s Ad campaign team
I think I can see the next Apple commercial. PC sitting down in front of an iMac making his new "I'm a PC" commercial.