BMW new iCar !

Posted:
in Future Apple Hardware edited January 2014
Congrats to BMW !



First truly viral marketing add subliminally exploiting iPhone, iPod and Apple secrecy.

Very well done.



http://www.bmw.com/com/en/index_highend.html



This is future hardware...but the road drivable kind.

Comments

  • Reply 1 of 7
    edit
  • Reply 2 of 7
    That site is annoying. Cool nonetheless, but annoying.
  • Reply 3 of 7
    Very annoying indeed.



    Slow to load (on a high speed connection) and then slow to get to the friggin' point!
  • Reply 4 of 7
    xyz001xyz001 Posts: 117member
    aargh....gave up
  • Reply 5 of 7
    Quote:
    Originally Posted by Guybrush Threepwood View Post


    That site is annoying. Cool nonetheless, but annoying.





    I agree. The music makes me sick.

    But the initial "gadget morphing" sequence is very cool.

    These guys are really catering to the iPod generation...

    Wel,... time to buy more Apple stock...





    Upsss... I just realized the 1 series is NOT available on the US. Sorry bout that.

    I have the 5 door 120d and will go fo the 3 door soon, I guess.
  • Reply 6 of 7
    krispiekrispie Posts: 260member
    Truly viral?!



    It's on bmw.com FFS!
  • Reply 7 of 7
    Quote:
    Originally Posted by krispie View Post


    Truly viral?!



    It's on bmw.com FFS!



    So ? Viral in the sense that exploits the iPod/Apple product rumour concepts.

    A virus can infect an elephant too...
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