Why the current Mac ad campaign is rubbish, by Charlie Brooker (UK journalist)
I've just come across a blog entry by Charlie Brooker (UK journalist) that sums up better than I ever could why the current Mac ad campaign is total rubbish. The ads are annoying, preaching to the converted hyperbole that serve only to reinforce stereotypes about Mac users.
You can read it here.
You can read it here.
Comments
Though his argument about the Mac seems to be coming from the standpoint of the "Mac" is really a "Mac-user" and a "PC" is really a "PC-User." Many people fail to see the difference.
Charlie is always vitriolic. He's incredibly rude about everything. I always find it highly amusing to read the new ways he's come up with to be rude.
Sarcasm is tough to recognize sometimes, but Charlie Brooker is definitely being sarcastic -- that's his M.O.
At one point in his career, he specialized at writing insults to anyone who wrote in to PC Zone magazine, where he was reviewing games.
So don't take Brooker seriously -- plant your tongue in your cheek before reading this.
Peter Cohen, Senior Editor, MacWorld.com wrote:
Exactly.
He's making fun of the ads and the people who he thinks are too invested in this debate. (See the comments below.)