Briefly: Apple cuts video iPod pricing in UK
In an effort to spur sales of its aging fifth-generation video iPod digital media players over in the UK, Apple Inc. this week lowered pricing by as much as £20 on some models.
Apple dropped the 30GB black and white video iPods to £179, down from £189. Meanwhile, the black and white 80GB models were marked down to £239 from £259.
The new UK pricing is considerably more aggressive than any markdowns approved in the US. While online retailer Amazon.com is offering the 30GB models for $237.99 and the 80GB for $331.99, Apple continues to list the players on its official online store for $249 and $349, respectively.
The price adjustment in the UK is unlikely to be tied to an upcoming product refresh, as AppleInsider has reported that sixth-generation iPods appear to be tracking for the third quarter at best.
Apple dropped the 30GB black and white video iPods to £179, down from £189. Meanwhile, the black and white 80GB models were marked down to £239 from £259.
The new UK pricing is considerably more aggressive than any markdowns approved in the US. While online retailer Amazon.com is offering the 30GB models for $237.99 and the 80GB for $331.99, Apple continues to list the players on its official online store for $249 and $349, respectively.
The price adjustment in the UK is unlikely to be tied to an upcoming product refresh, as AppleInsider has reported that sixth-generation iPods appear to be tracking for the third quarter at best.
Comments
Apple dropped the 30GB black and white video iPods to £179, down from £189. Meanwhile, the black and white 80GB models were marked down to £239 from £259.
<sarcasm>
Goody! A 10 and 20 quid saving respectively.
</sarcasm>
Where was this 6 months ago?
I think Apple should lower prices of the models were in the U.S. to make way for the new models coming by the end of the year (hopefully).
I miss London!
What the **** is a quid?
I think Apple should lower prices of the models were in the U.S. to make way for the new models coming by the end of the year (hopefully).
They will have new units MUCH sooner then the end of the year! They can't last that long without them.
Folks want them NOW. If they wait much longer (30- 45 days) they will start to see a slide, and the opening of doors for other companys.
The discounts are just as likely to be, ridding the stock, so WHEN the new stuff gets announce - there won't be much old stuff around (to discount and confuse folks)
Skip
30 GB iPod Black, official Apple Store.
All prices calculated in US$ and w/o tax as of 30/3/2007.
UK: 299.15$
Germany: 301.26$
US: 249$
So they are still significantly (20%) overcharging the UK, however, they brought it down to their average European rip-off price.
Now previously the 30GB ipod which sells for 249 dollars in the US was priced at 289 euro and 189 pounds.
The new pricing is 269 euro and 179 pounds.
As you can see, they are still making an extra 10 euro and 10 pounds compared to the nano.
All apple has done is adjusted the pricing based on exchange rates slightly, but as you can see, they are still taking the mick out of us europeans (ignoring VAT etc).
If the iPod nano costs 248 dollars and sells for 259 euro, then why does the video iPod that sells for 249 dollars sells for 269 euro. Apple why are the prices different and don't raise teh price of the nano!
Check this out:
30 GB iPod Black, official Apple Store.
All prices calculated in US$ and w/o tax as of 30/3/2007.
UK: 299.15$
Germany: 301.26$
US: 249$
So they are still significantly (20%) overcharging the UK, however, they brought it down to their average European rip-off price.
Doesn't that include the VAT?
Doesn't that include the VAT?
Yes, the Apple UK store prices include VAT which is 17.5%. There are also duties which Apple may or may not have to pay to the government, I'm not sure. Basically, this price reduction just brings the UK prices closer (but still slightly above) to the US prices.
Yes, the Apple UK store prices include VAT which is 17.5%. There are also duties which Apple may or may not have to pay to the government, I'm not sure. Basically, this price reduction just brings the UK prices closer (but still slightly above) to the US prices.
Where I live the sales tax is 7%, so the UK pays an extra 10%.
Perhaps the Brits should revolt against the high prices by dumping a boatload of iPods into the bay. The London Pod Party. The high tea tax turned us Americans to coffee, perhaps high priced iPods will turn the UK to the Zune.
But there could still be a near-term bump in hard drive capacity to 40 and 100.
Doesn't that include the VAT?
No, all prices are WITHOUT taxes (VAT, USt, etc.), because the US price is without.
Otherwise comparisons get distorted. So WITHOUT taxes Apple charges a 20% premium in Europe.
It's the Zune. Apple had dropped the US price points of the iPod from $299 to $249 and from $399 to $349 when introducing G5 to take any steam out of the Zune release (or other competition). In Europe they went with the old G4 price points. Apple.de tells me that German prices are down now like in the UK. From ?299 to ?269 and from ?399 to ?369. Still less than the US drop last Christmas, but ok...
This reduction in price also happened in the UK - the old G4 60GB iPod was £299 & it dropped to £259 for the 80GB iPod video - at this time but the educational discount also stopped.
What the **** is a quid?
one might also ask "what the **** is a "Buck"?