Four states dominate Apple's retail store revenues
(ifoAppleStore) Not all states are created equal when it comes to Apple Inc.'s retail store operation, both in the number of stores in each state and their contribution to nearly $1 billion in revenues each quarter.
Not surprisingly, California leads the 201-store chain in total revenues, according to those who have seen the figures for the third fiscal quarter of 2007. California totaled almost $185 million in revenues for the quarter, with 36 stores open -- the most of any state -- and only partial revenues tallied for two of the chain's newest stores.
Lagging behind California in revenues were New York, Florida and Texas, all states with at least 12 retail stores open. Their revenue contributions totaled from $56 million to $107 million for the quarter.
Together the four states contributed over $410 million of Apple's retail store revenues, or about 45 percent. More significantly, the top four states tallied more revenues than the stores in all other 30 states combined.
At the bottom of the Q3 revenue pack were several states with just a single store, reporting revenues in the $5 million range each. Those states include Nebraska, Iowa and Alabama.
An analysis of average store revenues by state shows that the big revenue states fall in the middle of the range of revenues. New York's 11 stores led all states with an average of nearly $9 million per store, no doubt boosted by the highly successful SoHo and Fifth Avenue stores. The five stores in Illinois placed second with $7.1 million in revenues per store on average.
The total revenue leaders of California, Texas and Florida reported revenues in the $4 million to $5 million range.
At the bottom of the Q3 average revenue list were the single-store states of Nebraska and Iowa.
Gary Allen is the creator and author of ifo Apple Store, which provides close watch of Apple's retail initiative. When Gary isn't busy publishing news and information on Apple's latest retail stores, he finds himself hanging out at one.
Not surprisingly, California leads the 201-store chain in total revenues, according to those who have seen the figures for the third fiscal quarter of 2007. California totaled almost $185 million in revenues for the quarter, with 36 stores open -- the most of any state -- and only partial revenues tallied for two of the chain's newest stores.
Lagging behind California in revenues were New York, Florida and Texas, all states with at least 12 retail stores open. Their revenue contributions totaled from $56 million to $107 million for the quarter.
Together the four states contributed over $410 million of Apple's retail store revenues, or about 45 percent. More significantly, the top four states tallied more revenues than the stores in all other 30 states combined.
At the bottom of the Q3 revenue pack were several states with just a single store, reporting revenues in the $5 million range each. Those states include Nebraska, Iowa and Alabama.
An analysis of average store revenues by state shows that the big revenue states fall in the middle of the range of revenues. New York's 11 stores led all states with an average of nearly $9 million per store, no doubt boosted by the highly successful SoHo and Fifth Avenue stores. The five stores in Illinois placed second with $7.1 million in revenues per store on average.
The total revenue leaders of California, Texas and Florida reported revenues in the $4 million to $5 million range.
At the bottom of the Q3 average revenue list were the single-store states of Nebraska and Iowa.
Gary Allen is the creator and author of ifo Apple Store, which provides close watch of Apple's retail initiative. When Gary isn't busy publishing news and information on Apple's latest retail stores, he finds himself hanging out at one.
Comments
Also, what happened to Virginia? The original Apple Store was in Tyson's Corner, VA. We went there and that's where my wife decided she wanted an iBook years ago. Have they closed that historic store?
Also, what happened to Virginia? The original Apple Store was in Tyson's Corner, VA. We went there and that's where my wife decided she wanted an iBook years ago. Have they closed that historic store?
No, VA is still going strong, and it makes no sense that it's not included. There are several stores here in a very high income metro area, so I would imagine it would place them up near the top 5.
What states are "W" and "M" ? All states have a standard two-letter codes.
Also, what happened to Virginia? The original Apple Store was in Tyson's Corner, VA. We went there and that's where my wife decided she wanted an iBook years ago. Have they closed that historic store?
That's a good question. I'm awaiting a reply from Gary. We'll update the story once we have an answer.
Best,
K
No, VA is still going strong, and it makes no sense that it's not included. There are several stores here in a very high income metro area, so I would imagine it would place them up near the top 5.
I know of 4 stores in VA, at least. Pentagon City and Clarendon do quite well, while Tyson's is the first retail location. It does solid sales volume. It seems a little strange that they skipped those locations. Does anyone else think this is fishy?
Delaware is leaching sales from MD, PA and NJ due to it's tax-free status. People are quite willing to drive an hour to save $150 in sales tax.
I'll have to think about that when I make my yearly trip to Ocean City, MD (you can literally walk to Delaware from there!) Is there an Apple Store in Bethany Beach, or Rehoboth?
I'll have to think about that when I make my yearly trip to Ocean City, MD (you can literally walk to Delaware from there!) Is there an Apple Store in Bethany Beach, or Rehoboth?
There shouldn't be.
That area is a wasteland.
Together the four states contributed over $410 million of Apple's retail store revenues, or about 45 percent. More significantly, the top four states tallied more revenues than the stores in all other 30 states combined.
How can the top four be 45% of revenues, but still tally more revenue than all other 30 states combined. Wouldn't the top 4 stores need to be 51% in order for that to be true?
or are they counting international stores as well?
What states are "W" and "M" ? All states have a standard two-letter codes.
Also, what happened to Virginia? The original Apple Store was in Tyson's Corner, VA. We went there and that's where my wife decided she wanted an iBook years ago. Have they closed that historic store?
I would assume W is Washington because there are 4 stores there and WA wasnt on the graph.
maybe they got confused by Washington and WashingtonDC and that is why they left VA off...
I'll have to think about that when I make my yearly trip to Ocean City, MD (you can literally walk to Delaware from there!) Is there an Apple Store in Bethany Beach, or Rehoboth?
Drive a few miles West from the Delaware Memorial Bridge on 95 to the Christiana Mall. When you're done, exit 4 on 95 will zip you back to 1 South and you're all set.
I wonder how they'd do with an Apple store in the burbs?
http://www.apple.com/retail/storelist/
The Short Hills, NJ Mall store has been closed for a couple of months. It's set to re-open this weekend, I think (they sent me an email about the reopening).
The only one in Delaware is in the Christiana Mall. If you bring a spouse, also bring money unless you plan to lock her/him in the car while you shop at Apple. This is a BIG mall, no sales tax, and easy to get to. http://www.shopchristianamall.com/ht...edirectory.asp
Arlington, Clarendon
Arlington, Pentagon City
McLean, Tysons Corner
Norfolk, MacArthur Center
Richmond, Short Pump Town Center
I'll have to think about that when I make my yearly trip to Ocean City, MD (you can literally walk to Delaware from there!) Is there an Apple Store in Bethany Beach, or Rehoboth?
The DE Apple Store is in Newark, about an hour north of Rehoboth.
What really rubs me the wrong way is that in my state, S.C., where internet sales are not taxed, Apple Store Online, nonetheless, issues a tax because there are "Apple retail sales" in the state. BS!! Put an Apple Store somewhere here and I can accept that excuse...but resellers are not retailers. FYI, one CompUSA for the whole state, too.
I need to move!!
/
I would assume W is Washington because there are 4 stores there and WA wasnt on the graph.
maybe they got confused by Washington and WashingtonDC and that is why they left VA off...
I second Washington State for the W.
There are only 4 possible states, WI is taken.
washington, wyoming, west viginia, wisconsin
Apple would make a killing if they would just put some more stores in WA. All the stores are in the Seattle area leaving out a lot of the population. There are a lot of people who dislike Microsoft in this Microsoft state. They are tired of this convicted criminal of having it's way.