Microsoft calling up Gurus to take on Apple's Geniuses

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  • Reply 62 of 74
    Quote:
    Originally Posted by gmon750 View Post


    The Apple genius bar just has to deal with hardware issues and software issues that compared to Windows is much easier to deal with since most of it is a closed ecosystem.



    Except that "Microsoft Gurus" won't have to deal with this stuff because "they won't be fixing existing users' computers" as it says at the opening of paragraph 2. Their only job will be to proselytize and be a demo dolly for pristine, professionally-managed Vista environments - just like they used in the "Mojave Experiment".



    Real MS gurus would be running regedit & task manager, installing patches, updating virus definitions, removing spyware, tweaking firewall settings, killing pop-up and pop-under windows and answering Vista's security agent's questions 24/7 - in other words, they'd be just like every other Windows user.
  • Reply 63 of 74
    MacProMacPro Posts: 19,492member
    Quote:
    Originally Posted by kcds View Post


    Except that "Microsoft Gurus" won't have to deal with this stuff because "they won't be fixing existing users' computers" as it says at the opening of paragraph 2. Their only job will be to proselytize and be a demo dolly for pristine, professionally-managed Vista environments - just like they used in the "Mojave Experiment".



    Real MS gurus would be running regedit & task manager, installing patches, updating virus definitions, removing spyware, tweaking firewall settings, killing pop-up and pop-under windows and answering Vista's security agent's questions 24/7 - in other words, they'd be just like every other Windows user.



    Maybe that's what they'd like to be doing but if they set themselves up as 'gurus' they will face a barrage of questions they'd rather not get I bet. If I come across one I certainly have quite a few I'll ask in a clear and loud voice
  • Reply 64 of 74
    Quote:
    Originally Posted by Sector7G View Post


    I think steve jobs once said "those who can't innovate, imitate"



    It was Betrand Serlate *I think I spelt his name slightly incorrect*
  • Reply 65 of 74
    They're positioning themselves to bring ease to sales questions, but they will definitely be asked questions initially...until they put up a large disclaimer that reads, "We do not help you with your existing problems."



    That won't be appealing. A perceived clone of the Genius Bar thing, except they don't help you (because they're actually fulfilling the role of an Apple Store's 'Mac Specialist').



    How can they apply themselves as a company that is so efficient at infuriating?
  • Reply 66 of 74
    Right, THAT'S why we're confused... or is it because the ad didn't actually say or do anything at all?



    Quote:
    Originally Posted by donlphi View Post


    I think the commercial is getting more attention because it didn't come back to bash Apple and we're all confused about it.



  • Reply 67 of 74
    chris_cachris_ca Posts: 2,543member
    The MIcrosoft ?gurus? will answer all questions with, ?uuhhmmmmmm? while meditating on the question.
  • Reply 68 of 74
    Yep.

    Maybe we should stop feeling sorry for the huge mess and waste MS are doing to the computer industry. We'll just have to watch and enjoy the show while they're sinking to oblivion, Vista after Vista, ad after ad, shameless CEO after shameless CEO.

    MS is just a comedy band walking. Well, struggling to walk, which makes it funny, in a creepy way.
  • Reply 69 of 74
    that commercial....

    Gurus....



    WOW. just WOW

    If your'e going to copy EVERYTHING Apple is doing, hire the same ad company that Apple did for the "Hi I'm a Mac.." adds. At this point why the hell not?"
  • Reply 70 of 74
    maestro64maestro64 Posts: 5,035member
    Quote:
    Originally Posted by Johnny Mozzarella View Post


    I think Shoe Circus is supposed to be a metaphor for Microsoft.

    The Conquistador is a metaphor for Windows Vista.

    At first it "runs a little tight" but with a little breaking in... its a 10!

    Oh, and you've been a platinum member of the Microsoft Clown Club for so long and earning your Big Top points, so why switch to those fancy shoes that fit better and don't fall apart?

    After all you are getting a "quality product at a discount price, so why pay more?"



    or am I reading way too much into this?



    Actually I think you read into it perfectly.. I think that is the exact message they are trying to get across, also the message you been buy MS for years and why give up all history with MS



    Quote:
    Originally Posted by heavydevelopment View Post


    You of course realize that the photo on the card of Bill Gates' Clown Club card is his mug shot from when he was arrested in Albuquerque NM right?



    http://www.mugshots.org/misc/bill-gates.html



    That was the best part in my opinion.



    Ok not that is too funny and I think they are trying to show Bill has a sense of humor and only really MS fans would have caught that.



    What does that say about you...
  • Reply 71 of 74
    One thing that commercial did do for me was remind me that I needed to buy a new pair of shoes....thank you Microsoft.
  • Reply 72 of 74
    There's no way MS Gurus won't be confronted with users trying to get answers about issues. And while they're busy explaining to one person that they aren't there to do that, other customers will be complaining to each other about all their problems right at the very location the Guru is supposed to be inspiring them. I've seen it happen to store clerks countless times; calling an MS shill a "guru" won't make any difference.



    Our local NPR affiliate had "the computer guys" -- two local "experts" they regularly feature -- on a radio talk show last week with the topic about the future of the internet and related issues. They opened up the phone lines after twenty minutes, and for the rest of the two hour show, there was nothing except people calling in about adware, pop-ups, viruses, poor Windows performance, printers not working, etc. They repeatedly announced that callers should only be asking "on-topic" questions, but every single one was a complaint about Windows, and at least a third of those were about Vista.



    The octogenarian host finally asked if the experts have all these problems, and one promptly answered, "I don't, but I only go online with a Macintosh." The other replied cautiously that maintaining reliable performance with Windows meant near-constant vigilance and running proactive maintenance utilities, something most computer users aren't capable of or willing to do.



    The end result is why so many consumers buy cheap PCs... they want to be part of the online world, but quickly tire of all the issues and go back to watching the TV programming they got along with a cable modem or DSL line. After several cheap PC purchases (that probably began with a Packard Bell), they don't want to invest in a $1000+ computer because they assume it won't last and will be very problematic along the way.



    Quote:
    Originally Posted by probably View Post


    They're positioning themselves to bring ease to sales questions, but they will definitely be asked questions initially...until they put up a large disclaimer that reads, "We do not help you with your existing problems."



    That won't be appealing. A perceived clone of the Genius Bar thing, except they don't help you (because they're actually fulfilling the role of an Apple Store's 'Mac Specialist').



    How can they apply themselves as a company that is so efficient at infuriating?



  • Reply 73 of 74
    Quote:
    Originally Posted by Maestro64 View Post


    Actually I think you read into it perfectly.. I think that is the exact message they are trying to get across, also the message you been buy MS for years and why give up all history with MS







    ...I think they are trying to show Bill has a sense of humor and only really MS fans would have caught that.



    What does that say about you...



    I caught the mug shot part immediately, and have been a Mac lover since the Plus (most def not a big MS fan).



    I think they should have given the Shoe Circus store a big screen TV running ads, like many do now, and when Jerry and Bill are walking out, the frenetic screaming Ballmer video would be playing. Jerry could ask Bill "What's wrong with that guy?" and Gates could shrug and answer, "maybe his shoes don't fit rght."
  • Reply 74 of 74
    Everyone can be a M$ Gurus; PCs are very easy to fix.

    I bet what they will be doing 90% of time is reinstalling Windows.

    I've seen too many cases where fixing a PC without reinstalling Windows takes too long (scanning for virus/spyware, uninstalling bloatware, fixing Internet Explorer, repairing the registry, etc), if not impossible.

    Just reinstall, and your PC will be usable and the performance will be acceptable again.
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