Apple Expo canceled following Apple's Macworld pullout
Organizers for the Apple Expo in Paris confirmed Wednesday that the annual trade show has been canceled indefinitely, with this year's show likely having been its last.
Word of the show's demise came just hours after Apple's surprising announcement that it will no longer participate in the stateside Macworld Expo, which has traditionally seen chief executive Steve Jobs unveil the company's latest product innovations during an inaugural keynote address.
Jobs had also been a fixture at the Paris expo until 2004, when he was forced to undergo surgery to remove a cancerous tumor from his pancreas. Although the Apple co-founder was scheduled to present the keynote address the following year, he subsequently canceled and has not made an appearance at the show since.
Still, Apple remained an exhibitor at the show until this year, when they company quietly backed out of the conference with out providing a formal explanation. Apple Expo was once the world's largest Apple trade conference, attracting more than 90,000 attendees a year during its prime.
Attendance fell to 54,000 last year as Apple, facing last minute delays in launching the iPhone locally, was unable to show off the touch-screen handset during the conference. The French-language Mac4Ever, which broke the news of next year's Apple Expo cancelation, said the attendance for this year's show fell to 30,000.
Apple hasÂ*been steadily scaling back on trade shows in recent years. Its decision to forgo Apple Expo and Macworld San Francisco follows its departure the National Association of Broadcasters (NAB), Macworld New York, and Macworld Tokyo trade shows.
Both Macworld and Apple Expo stretch back 25 years.
Word of the show's demise came just hours after Apple's surprising announcement that it will no longer participate in the stateside Macworld Expo, which has traditionally seen chief executive Steve Jobs unveil the company's latest product innovations during an inaugural keynote address.
Jobs had also been a fixture at the Paris expo until 2004, when he was forced to undergo surgery to remove a cancerous tumor from his pancreas. Although the Apple co-founder was scheduled to present the keynote address the following year, he subsequently canceled and has not made an appearance at the show since.
Still, Apple remained an exhibitor at the show until this year, when they company quietly backed out of the conference with out providing a formal explanation. Apple Expo was once the world's largest Apple trade conference, attracting more than 90,000 attendees a year during its prime.
Attendance fell to 54,000 last year as Apple, facing last minute delays in launching the iPhone locally, was unable to show off the touch-screen handset during the conference. The French-language Mac4Ever, which broke the news of next year's Apple Expo cancelation, said the attendance for this year's show fell to 30,000.
Apple hasÂ*been steadily scaling back on trade shows in recent years. Its decision to forgo Apple Expo and Macworld San Francisco follows its departure the National Association of Broadcasters (NAB), Macworld New York, and Macworld Tokyo trade shows.
Both Macworld and Apple Expo stretch back 25 years.
Comments
The only reason Steve isn't speaking at MacWorld is because he's going back to his home planet for upgrades to his Reality Distortion Field.
Cross-posting the same thing to multiple threads is bad form.
Are you trying to pump your own blog? That's what it looks like. Every single post flogs a blog post to the same domain more than it does add to the discussion. I'm having a hard time telling if you're trying to be a spammer or not.
I didn't know they'd pulled out of all of these tradeshows. I can understand them doing it in a weak economy to save money, but it doesn't sound like a good idea in the long term.
These tradeshows don't hold much water anymore, they are expensive and unnecessary. Most vendors at them lately have just been iPod holder vendors. I think they may still continue the WWDC since it was their conference and not some publising company.
That said, I'm glad I've been to at least one Steve Jobs Keynote (announcement of the Cube) and thanks for the free mouse Steve.
I used to go to MacWorld every year back in the 90's and they were great fun. I went to MacWorld in 2005 and was so disappointed, I thought "this isn't going to last long if they continue to be this boring". No innovation, no new technology worth seeing other than the handful of leading companies like Adobe and the like, and like someone else pointed out, 95% iPod accessories.
I would expect that there would be a lot of iPod accessories, Apple makes about as much from iPods as they do Macs, it takes several iPods to equal the money coming from one Mac.
I don't need to pay $400 for plane fare, and $500 MacWorld entrance fee to see a silicon ipod holder.
Did it really cost that much? What was in the package? That's quite a lot of money. I was pretty shocked at the price of putting a small booth there, but a business in the past was able to call that part of the cost of doing business. Maybe not so much now.
I haven't even really been impressed with the latest NAMM and NAB shows.
Now with websites and embedded videos it becomes a lot easier to give people a
sense for how your product works.
Software developers would do better to leverage the effective use of screencasting their
applications rather than sit in some booth trying to yell over the guy next door hawking his
product.
The big companies like Adobe, Microsoft and Apple have their own marketing dept and they do a damn good job of getting their products out. In fact I get sick of seeing their products everywhere quite honestly.
What's next?
Oh NO- it's the Domino effect!
What's next?
Apple is going to have a new CEO... The Mac Nazi!!!
No Mac For You!
Cross-posting the same thing to multiple threads is bad form.
Are you trying to pump your own blog? That's what it looks like. Every single post flogs a blog post to the same domain more than it does add to the discussion. I'm having a hard time telling if you're trying to be a spammer or not.
Whether he's spamming or not, that was a pretty funny read...
The only reason Steve isn't speaking at MacWorld is because he's going back to his home planet for upgrades to his Reality Distortion Field.
I used to go to MacWorld every year back in the 90's and they were great fun. I went to MacWorld in 2005 and was so disappointed, I thought "this isn't going to last long if they continue to be this boring". No innovation, no new technology worth seeing other than the handful of leading companies like Adobe and the like, and like someone else pointed out, 95% iPod accessories. I don't need to pay $400 for plane fare, and $500 MacWorld entrance fee to see a silicon ipod holder.
Thank you! Someone who actually had been to good Macworlds and bad, and realized they aren't worth spending money on anymore. I would never spend $500 for ANY trade show. Apple does just fine without them. Since they have nothing new to announce, there is no reason for them to be there.
I bet a bunch of Apple employees miss going to Paris!
I think the DC is the most important function every year and you won't see that getting any smaller, I would bet on that. These MW functions were nice news generators when Apple was that artsy fartsy computer company that no one paid any attention too. Now that they have everyone's attention, the size of the ocean changes and so do their habits.