Photo offers rare glimpse into Apple's design studio
Documentary filmmaker Gary Hustwit has posted a photograph of Jonathan Ive somewhere inside Apple's design studio, a facility rarely exposed to the general public.
"We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple's design facilities," Hustwit wrote on a website promoting an upcoming film.
"I felt like Charlie in Willy Wonka and the Chocolate Factory," he added, "except everything was made of shiny aluminum instead of candy. *And there were no oompa loompas."
Hustwit is working on a documentary called Objectified that will examine industrial design. *The film is described as "a look at the creativity at work behind everything from toothbrushes to tech gadgets."
Hustwit's other credits include a documentary about the band Wilco, one filmed during a Death Cab for Cutie tour, and another documentary about electronic music pioneer Robert Moog.
Apple design chief Jonathan Ive somewhere in Apple's design studio | Source: Objectified
His documentary about graphic design and typography, Helvetica, premiered in 2007.
"We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apple's design facilities," Hustwit wrote on a website promoting an upcoming film.
"I felt like Charlie in Willy Wonka and the Chocolate Factory," he added, "except everything was made of shiny aluminum instead of candy. *And there were no oompa loompas."
Hustwit is working on a documentary called Objectified that will examine industrial design. *The film is described as "a look at the creativity at work behind everything from toothbrushes to tech gadgets."
Hustwit's other credits include a documentary about the band Wilco, one filmed during a Death Cab for Cutie tour, and another documentary about electronic music pioneer Robert Moog.
Apple design chief Jonathan Ive somewhere in Apple's design studio | Source: Objectified
His documentary about graphic design and typography, Helvetica, premiered in 2007.
Comments
Looks more like a machine shop than a design studio. Presumably, it's the prototype shop.
Looks like a bunch of waterjets...
Looks like a bunch of waterjets...
I see at least four machines that look like vertical milling machinines, one for sure against the back wall, the machine doors are open.
I love all those topics too so chances are I would like the movie when it comes out.
Well except for "Death Cab for Cutie."
ZOMG what an over-rated noisy horrible band that is!
They are the only purchase from iTunes I regret so far and I buy a *lot* of music.
Looks like a bunch of waterjets...
The fluid you always see is just the coolant for the cutting tools. Presumably you could cut almost anything with a water jet but only if you wanted to cut clear through the piece - not very practical for machining things to precise depths such as mortising out a MB case.
The fluid you always see is just the coolant for the cutting tools. Presumably you could cut almost anything with a water jet but only if you wanted to cut clear through the piece - not very practical for machining things to precise depths such as mortising out a MB case.
If anyone can identify those machines, post about it here.
K
If anyone can identify those machines, post about it here.
K
Can't identify them... but they are not water jets... they are CNC milling machines.
If anyone can identify those machines, post about it here.
K
The blue color is Bridgeport I think
EDIT no that is wrong - it looks like Bridgeport is red
Looks more like a machine shop than a design studio. Presumably, it's the prototype shop.
"Industrial design", perhaps?
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The blue color is Bridgeport I think
EDIT no that is wrong - it looks like Bridgeport is red
Could they be Hurco's. They are blue.
Here's a simpler one. Ooo, I sooooo want one of these:
http://www.dimensionprinting.com
http://www.desktopfactory.com/
Next time I have a spare $5000 lying around the office...
This looks like the business end of the design studio; little presentation space, no image on walls, nothing there for inspiration.
http://www.vericut.ru/main.files/Gal.../FADAL4020.htm
Whenever an Apple hardware designer comes up with a new design, he should be ordered to take it completely apart in front of the CEO, COO and any other person responsible for customer support. And not just take it apart in a sloppy way, but following all the same procedures and precautions as if he was working on an actual customer's unit. And then put it all back together again, following all the same precautions. If the hardware designer is unable to lead by example and do a disassembly+reassembly by himself, then he has no business expecting lower paid technicians to do his dirty work.
I wonder if those hardware designers ever think about how Apple technicians are going to support Apple customers. Or maybe they just think that customer support is beneath them, so they don't give it a second thought. The current aluminum iMac is a service nightmare. Furthermore, Apple does not accept 24 inch iMacs for mail-in repair, even though they will accept a 30 inch Cinema Display. And this is the computer that Apple wants everyone to buy. Does Apple not have confidence in their own technicians?
Whenever an Apple hardware designer comes up with a new design, he should be ordered to take it completely apart in front of the CEO, COO and any other person responsible for customer support. And not just take it apart in a sloppy way, but following all the same procedures and precautions as if he was working on an actual customer's unit. And then put it all back together again, following all the same precautions. If the hardware designer is unable to lead by example and do a disassembly+reassembly by himself, then he has no business expecting lower paid technicians to do his dirty work.
I am pretty sure the hardware designers know their machines inside out.
I don't know about the imac but i think the new macbooks must be much easier to fix given the new unibody enclosure which replaces a lot of small parts.
The same must be true about the iphone 3g, with the screws at the bottom and an easier to replace internal battery.
Whenever an Apple hardware designer comes up with a new design, he should be ordered to take it completely apart in front of the CEO, COO and any other person responsible for customer support.
I suspect that is precisely what they do.
They look like a large 3D printer I once saw... takes ages to etch out the models.
Here's a simpler one. Ooo, I sooooo want one of these:
http://www.dimensionprinting.com
http://www.desktopfactory.com/
Next time I have a spare $5000 lying around the office...
This looks like the business end of the design studio; little presentation space, no image on walls, nothing there for inspiration.
It takes having a business to justify one, unless you're a hobbyist with some serious money and engineering & design skills. I want one of those things, I don't know at what point it would make sense. If I were offering it as a service, I wouldn't take one on unless I had at least a dozen solid customers asking for the service. The Dimension is the way to go, but even then, it's still slow and expensive. I don't know if Desktop Factory is good enough to use as a prototype service device.
Could they be Hurco's. They are blue.
For Hurco, the left front panel is blue, not the doors:
http://www.hurco.com/USA/Products/Ma...ngCenters.aspx
Having seen some old ones, I think they've had that theme for decades.