Apple execs rethinking iPhone pricing strategy for 2009

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Comments

  • Reply 21 of 56
    " Any future iPhone, he says, will probably have at least a web browser and access to the App Store, the latter of which has Cook, Oppenheimer and Schiller particularly "bullish" about the iPhone's success as it gives Apple an advantage over rival smartphone makers."

    I could see them giving the option of not paying for 3G data, but allowing 3G data to exist for App store access as well as other limited services such as Location Services for which they could continue to sell Apps for. The Kindle has data access for the purpose of selling soft product. They'll follow that. If a person wishes to activate 3G full-time - they'll pay AT&T for the plan.
  • Reply 22 of 56
    mark2005mark2005 Posts: 1,158member
    Quote:
    Originally Posted by Alonso Perez View Post


    When? Well, with the iPod nano, for one. Apple can sell cheap things, when they make sense. The problem with the iPhone nano concept is that it would have broken the hugely successful App store model.



    Yes, but the iPod nano is still what Apple said an iPod was at the beginning - a music player. Even the iPod shuffle is a music player.



    So what did Apple say an iPhone was at its intro? A widescreen iPod with touch controls, a phone, and an Internet communicator. So you can expect all iPhones to be at least those three things. And I would say that a fourth thing, the AppStore, has been added.



    I echo that the most likely way forward is that the iPhone 3G feature set (possibly in a new skin) moves down in price (subsidized) to possibly $99 (8GB) and $149 (16GB), and the new iPhone X is priced at $199 (16GB) and $299 (32GB). Both phones can be bought with either a $15 limited data plan or a $30 unlimited data plan.
  • Reply 23 of 56
    ivladivlad Posts: 742member
    Apple has been very quiet in the past 6 months in terms of changes to iPhone. I think they're working on something important. That's how it was before 3G. All energy was given to the hardware testing.
  • Reply 24 of 56
    Quote:
    Originally Posted by dagamer34 View Post


    My thoughts:



    1) AppleTV is bleh. A PS3 serves a much better function than a AppleTV with the ability to play Blu-ray movies, stream music, play downloaded HDTV shows (both legal and torrented), as well as games. It's simply not that useful when any Blu-ray player + Netflix is cheaper in the long run!



    One can make the same argument against the iPhone, Mac, etc. Apple isn't about being cheapest in any area.
    Quote:

    2) New iPhones pretty much have to come out in June because people who signed their original 2-year iPhone contracts in 2007 will be up. I doubt they'd really want them to go elsewhere!



    Updated models don't have to come out in June. Last spring Apple released the 16 GB version. I don't think Apple expects to only sell new iPhones to existing iPhone users.
    Quote:

    3) An iPhone will always include: 480x320 res screen and 3.5" touchscreen simply because of the App Store. Messing with either one will cause WAY too many problems when you've got thousands of applications and millions of iPhones/iPod Touches to support.



    No, the iPhone uses resolution independence. Everything drawn on the screen can be drawn by the OS scaled up to look the same on a higher resolution screen. Minimal changes might be required of some titles to fit higher res screens properly. Scaling up the iPhone's resolution will be much easier than doing the same thing on the Mac, where apps draw more of the screen's elements manually rather than using Core Animation and other frameworks.



    Additionally, there's no barrier to offering special apps that only work on specific new models, such as those that currently work on the iPhone but not the touch. Apple's iPod store has sold games that only worked on specific models, too.
    Quote:

    4) Because of point two, there will NEVER be an iPhone nano. It simply does not make sense, when the App Store is a cash cow in an of itself. Remember that Apple sells software mainly to sell hardware (similar to iTunes/iPod model). Doesn't make sense to cut off that revenue stream.



    The article outlines where there will be no Nano model.
    Quote:

    Anyway, a likely scenario is keeping the iPhone 3G as a "base" model and then updating with a more expensive model. This gives the appearance of the iPhone getting cheaper without hurting Apple's bottom line too much.



    I iPhone doesn't need to get cheaper, it needs to gain sophistication.
  • Reply 25 of 56
    teckstudteckstud Posts: 6,476member
    Quote:
    Originally Posted by SpamSandwich View Post


    I think everyone agrees that at&t is Apple's weakest link and once they are free of that stone around their neck, the iPhone will really find it's true potential as a consumer electronics product.



    Therefore the real growth will be with the iPod touch as it morphs into a larger tablet. Who needs carriers - especially AT&T. As long as Verizon and the others keep throwing $50 phones at their customers, switchers will eventually stall. Some people actually buy phones with their actual call connection as their number 1 priority .
  • Reply 26 of 56
    Quote:
    Originally Posted by SeniorChief View Post


    Nope!



    My god. You have to get to the tenth post to find a single one that isn't just someone taking a crap. Why do you people even bother?

  • Reply 27 of 56
    Quote:
    Originally Posted by teckstud View Post




    Originally Posted by SpamSandwich

    I think everyone agrees that at&t is Apple's weakest link and once they are free of that stone around their neck, the iPhone will really find it's true potential as a consumer electronics product.




    Therefore the real growth will be with the iPod touch as it morphs into a larger tablet. Who needs carriers - especially AT&T. As long as Verizon and the others keep throwing $50 phones at their customers, switchers will eventually stall. Some people actually buy phones with their actual call connection as their number 1 priority .



    If it weren't for Apple's partnership with AT&T, the iPhone would be in the same position as Apple TV: needing a broadband partnership and facing subsidized competitors.



    AT&T represents the best GSM/UMTS network in the US, which allowed Apple a stepping stone into global markets. A CDMA2000 iPhone would have required dual development, fracturing Apple's engineering resources while only allowing it to sell its product to users who didn't need to switch. The iPhone's carrier-switch potential is what got it picked up, subsidized, and sold. Further, a CDMA iPhone wouldn't be much use outside the US. That's a lot of work for zero upside.



    The fact that AT&T has weak coverage spots as it completes its national network (it and Cingular before it are both simply networks of GSM carriers that were patched together quite recently) is not reason enough to pursue a random strategy that offers speculative hardware to customers who already have subsidized alternatives. Apple did 100% the right thing in partnering with AT&T. It's a matter of knowing where the puck will be, not making "seems right" decisions based on how things have gone.



    A big iPod touch would rapidly become less useful as it got larger. It's a great fantasy product, but certainly not going to happen any time soon,
  • Reply 28 of 56
    teckstudteckstud Posts: 6,476member
    Quote:

    But the Apple TV's position is considerably less optimistic, Sacconaghi warns. After his talk with the senior staffers, he understands that Apple views "lots of barriers" for the networkable media hub and doesn't see it as a current business cornerstone like it does iPhones, iPods and Macs



    That's because they made the fatal mistake of morphing Apple TV into an iTunes Jukebox when it could have become so much more. They should just rename it as iTunes TV.
  • Reply 29 of 56
    jeffdmjeffdm Posts: 12,953member
    Quote:
    Originally Posted by GTL215 View Post


    i think this article said plenty -



    a) people can finally stop talking about an iPhone "nano." Why on EARTH would apple ever create such a product? When have they ever catered to a stripped down, featureless market? They can only reiterate this fact so many times, yet the "analysts" even as recently as a few weeks ago continue to spew rumors of a "3G-less" version, or some other ridiculous idea.



    I recall people saying the iPod mini was the dumbest idea ever, but that was also about when the iPod hit mainstream and the mini became the best selling model.



    It sounds like there probably won't be a new sub-3G Apple data phone though, if forum member reports of EDGE getting removed in 3G areas is correct.



    I can't rule out a subcategory like mini or nano, maybe not inevitable, but I don't think of it as a never kind of thing. I think solipsism may well have a good lead on it, I see it coming out, but only when Apple sees fit. Remember, Apple didn't release a flash-based iPod until they could make it with sufficient capacity to not feel so constrained, 64MB or even 256MB was common but wasn't much to work with. Things would have to be a little different to make it smaller and still work with the app store and such, I expect maybe the same res, but smaller screen, and the virtual keyboard replaced with T9 type input.



    Quote:
    Originally Posted by iVlad View Post


    Apple has been very quiet in the past 6 months in terms of changes to iPhone. I think they're working on something important. That's how it was before 3G. All energy was given to the hardware testing.



    This is not new. Apple PR is usually very quiet. It's not as if those people have anything to do with hardware testing anyway.
  • Reply 30 of 56
    razorpitrazorpit Posts: 1,796member
    Quote:
    Originally Posted by AppleInsider View Post


    But the Apple TV's position is considerably less optimistic, Sacconaghi warns. After his talk with the senior staffers, he understands that Apple views "lots of barriers" for the networkable media hub and doesn't see it as a current business cornerstone like it does iPhones, iPods and Macs.



    I see big potential for Apple in the home media server market. I know people say that giving DVR capabilities to the Apple TV will undercut the iTunes store, but the only reason there isn't an Apple TV on my because it can't do those things. I love my TiVo, and I think Apple is missing the boat on this one. Not to mention I would sign-up in a heartbeat for an iTunes subscription service to the likes of Netflix.
  • Reply 31 of 56
    gtl215gtl215 Posts: 242member
    isnt the iPod touch basically a stripped down iPhone already? Everything so far points to the Touches selling quite well. What effect would an entry-level iPhone (however you define it - no 3g - smaller screen - cheaper data plan - whatever) have on iPod Touch sales? I would imagine they would cannibalize them to a large enough degree where apple would not venture down that road.
  • Reply 32 of 56
    gtl215gtl215 Posts: 242member
    Quote:
    Originally Posted by JeffDM View Post


    Things would have to be a little different to make it smaller and still work with the app store and such, I expect maybe the same res, but smaller screen, and the virtual keyboard replaced with T9 type input.



    T9? really?
  • Reply 33 of 56
    nasseraenasserae Posts: 3,167member
    Quote:
    Originally Posted by teckstud View Post


    Therefore the real growth will be with the iPod touch as it morphs into a larger tablet.



    Using the iPhone/iPod Touch OS on a tablet is bad idea. A Mac tablet needs the full Mac OS X with touch to be worth it.
  • Reply 34 of 56
    Quote:
    Originally Posted by GTL215 View Post


    What effect would an entry-level iPhone (however you define it - no 3g - smaller screen - cheaper data plan - whatever) have on iPod Touch sales? I would imagine they would cannibalize them to a large enough degree where apple would not venture down that road.



    IMHO, Only the availability of pre-paid phone plans would eat into iPod Touch share. People buy the Touch when they don't want to pay the monthly cost and own a phone with a cheap plan (or, rarely, own no cellphone at all). The Touch itself is not cheaper than the iPhone; it's not competing on purchase price. It's competing on TCO. That's not likely to change soon, but probably will eventually.
  • Reply 35 of 56
    Quote:
    Originally Posted by NasserAE View Post


    Using the iPhone/iPod Touch OS on a tablet is bad idea. A Mac tablet needs the full Mac OS X with touch to be worth it.



    Interesting - i was recently thinking about that. Would the mobile OS X work on a larger tablet device? I was leaning towards yes, but it's hard to say. It will depend on innovation from 3rd party devs as well as apple opening up the SDK a bit. Nonetheless, I don't think apple will go down the tablet road until SSD prices come down enough to make them standard, as opposed to $600 optional upgrades.
  • Reply 36 of 56
    nasseraenasserae Posts: 3,167member
    Quote:
    Originally Posted by teckstud View Post


    That's because they made the fatal mistake of morphing Apple TV into an iTunes Jukebox when it could have become so much more. They should just rename it as iTunes TV.



    I agree with you on this point. Every time I think about buying an Apple TV I am let down by the idea that it is 40GB (Even 160GB is not worth the extra $100) and that I cannot access my movie file on my Time Capsule directly without messing around with my MBP iTunes. Apple need to do two simple things for the Apple TV; 1) increase the capacity (I mean come on... iPods have a bigger HDD!!!) , and 2) make Apple TV a real standalone independent media center. Furthermore, the option to use a keyboard with it is also welcomed.
  • Reply 37 of 56
    nasseraenasserae Posts: 3,167member
    Quote:
    Originally Posted by GTL215 View Post


    Interesting - i was recently thinking about that. Would the mobile OS X work on a larger tablet device? I was leaning towards yes, but it's hard to say. It will depend on innovation from 3rd party devs as well as apple opening up the SDK a bit. Nonetheless, I don't think apple will go down the tablet road until SSD prices come down enough to make them standard, as opposed to $600 optional upgrades.



    The problem with using anything other that Mac OS on a tablet is that you will have to buy all your software again. Furthermore, you will need USB ports and Mini-Display port. Why build a new OS while you have one ready?! Snow Leopard is the perfect candidate for Mac tablet OS since it will have smaller footprint on your HDD and optimized for multi-core processor to reduce energy consumption. One issue would be how existing programs response to multi-touch.
  • Reply 38 of 56
    Quote:
    Originally Posted by NasserAE View Post


    The problem with using anything other that Mac OS on a tablet is that you will have to buy all your software again. Furthermore, you will need USB ports and Mini-Display port. Why build a new OS while you have one ready?! Snow Leopard is the perfect candidate for Mac tablet OS since it will have smaller footprint on your HDD and optimized for multi-core processor to reduce energy consumption.



    i don't disagree at all..i was just entertaining the thought recently about the current iPhone OS being ported to a larger device (not building a new OS)
  • Reply 39 of 56
    It is easier to create an iPod Nano and Shuffle because the original concept of the iPod is mainly as a music (or audio) player plus simple image viewer. Size does not matter as much, and the iPod Nanos and Shuffles do not exactly cannibalize the other models. It is possible for an existing iPod owner to buy an iPod Nano or Shuffle, as a more rugged music player during exercise, running and other physical activities -- you do not have to carry your entire music library.



    While the iPhone/iPod Touch may never have a hardware keyboard, a screen keyboard is still needed and this requirement will limit the size of the screen itself before the space alloted for the alphanumeric characters become too compressed. Any smaller screen will require a stylus. Moreover, it will require a vision much better than 20/20 to use the iPhone/iPod Touch for internet browsing. Imagin the gaming experience also in a very small screen. These make the speculations of an iPhone Nano impractical or unattractive to potential users.



    As a telephone device, AT&T may attract more subscribers if it will have multiple plans -- full phone function but variable plans for text messaging, email and data access (internet) access. Basically, it would be similar to an iPod Touch with basic phone capabilities. The question would be more whether AT&T will provide cheaper plans.



    I for one have no need to use an iPhone for email, text messaging or internet, if I can access these via WiFi. If AT&T will not offer cheaper plans, I will just stick with my current phone and buy an iPod Touch when "white band" wireless technology becomes more widespread -- including internet telephony, GPS, etc., especially in urban areas.



    The iPhone/iPod Touch models are portable miniaturized computers capable of internet, gaming, email, music, and other multimedia functions, plus in the case of the iPhone also serves as telephone.



    The iPod Touch is not a full phone, right now but it can serve as an internet-based telephone via WiFi. The advent of HD TV has released what is referred to as the "white band" space that is envisioned to make wireless more widespread for portable devices.



    It will take a few years, but once the "white band" wireless technology becomes more widespread, the iPod Touch can become a full-function internet telephone with greater range. Moreover, it will be independent of technological disparity among telephone companies, especially in the US.



    Other possible evolution of the multifunction iPod Touch would be a larger screen model that may serve as a more practical reader without causing much eye strain -- akin to the Amazon Kindle. My own bias is that a dedicated reader like the Kindle is too limited in function and consumer base. A better evolution would be a larger screen iPod Touch with all the capabilities of a netbook. With a larger screen size of an iPod Touch, it may not only serve as a convenient reader, the same larger iPod Touch may be more practical as a portable gaming device.



    Rather that omit functions for the iPhone/iPod Touch it is far better for Apple to add more useful functions that the consumer may want, to attract even existing owners to upgrade. As suggested by others, the existing basic 3G iPhone (8Gb) may become the "starter" iPhone for the masses. Apple has done this with the MacBook when it retained the Classic White model (at a cheaper price).
  • Reply 40 of 56
    nasseraenasserae Posts: 3,167member
    Quote:

    the upgraded plastic MacBook is selling well but is still being outsold by its more expensive aluminum cousins



    Expected. This just show that the majority of targeted MB buyers don't care about Firewire.
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