Microsoft launches assault on Apple's "iPod tax"

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Comments

  • Reply 21 of 115
    icd-evilicd-evil Posts: 66member
    Anybody here who doesn't see the logic in Microsoft's arguments is just being hardheaded. There are times when we have to supress the harsh words and admit defeat. If Apple came out with a similar subscription service all of the posts in this thread would be totally different, you would all be praising the great Steve Jobs for his wonderful new idea.



    If you spend over $15/Month in the iTunes store, then this is a more economical option. It's the same music either way. I agree that it is annoying to have to always be paying a subscription fee every month, but I'll gladly give a couple minutes if it means saving money.



    This is also entirely dependant on the theory that people still buy music anymore.
  • Reply 22 of 115
    aizmovaizmov Posts: 989member
    In Captialist America Microsoft F@#ks YOU!
  • Reply 23 of 115
    wynand32wynand32 Posts: 8member
    You folks crack me up. If Apple had come out with a subscription service, you'd all be calling it the next best thing since sliced bread.



    Let's look at the math here... For $14.95 a month, I get 10 songs to keep. So, I'm effectively paying roughly $5/month for unlimited access to the entire Zune Marketplace. That's $60 a year. The only way that math doesn't make sense is if I wouldn't be inclined to purchase at least 10 songs in any event. And even then, $14.95 for unlimited access would be a relative bargain.



    What does this mean for me? Well, here's an example. The other day, a friend of mine mentioned a few artists that he's been listening to. I've never heard of them before, but I trust his opinion. And so, I opened the Zune software, searched for the bands, and clicked on the "Download" button for each and every one of their albums. In short order, I'd downloaded all of their songs, a total of about 350. I put them all into a playlist called "Tom's Recs."



    Then, while I was walking my dog for the next few days, I selected that playlist and turn on shuffle. For those few hours, I enjoyed a nice selection of songs from three bands I'd never heard before. And the cost? $5.



    Since I do that pretty much on a weekly basis, I typically download and enjoy access to over a thousand tunes a month. In a year, that's, well, about 12,000 tunes. Again, for $60. To enjoy the same experience with iTunes would cost me well over $10,000. Would I spend that much money on iTunes? Of course not. I'd simply enjoy access to a much more limited selection of music.



    And sure, if I cancel the subscription, those songs disappear, but so what? I've enjoyed the use of them, and for a pittance. Complaining about losing them is like complaining about losing the use of a car when the lease runs out. And, I've had a very good opportunity to try out various kinds of music by various artists, and therefore can make much better informed purchasing decisions.



    And, of course, nothing stopped me from ripping my own CDs to my Zune. They're all there, right next to their subscription buddies. And they'll still be there should I decide to cancel my subscription. All of that, on a player with a great UI, nice sound, and for a very reasonable price. It's great for video, podcasts, and audiobooks as well, with a handy auto-bookmarking feature and easy categorized access.



    I can see someone finding fault with Microsoft's numbers. They're probably a bit inflated, but then again, that's marketing--something Apple's quite familiar with. But, the comments here are ridiculous in the extreme. If you want to pirate your music, fine, but that does nothing to position Apple in a better place than Microsoft. And the anti-Microsoft posts that do nothing to answer the reality of the ad are just sad.



    Again, if Apple had originated a subscription service, you'd all be attacking everyone else for being so stupid as to "buy" their music. "Gosh," you'd say, "you idiots pay $.99 for EVERY song? Look at me, I download thousands of songs for only $49.99 a month." Because, of course, Apple wouldn't charge only $14.95 a month, and they wouldn't give you 10 songs to keep in the bargain.
  • Reply 24 of 115
    begbeg Posts: 53member
    Zune Pass - $15 per month to keep 10 songs and listen to unlimited songs.



    iTunes (assuming iPhone or iPod Touch) - $10 - $13 per month to keep 10 songs and listen to unlimited songs via AOL Radio, Last.fm, Pandora etc.



    Also pretty sure MS's DRM locked files won't work on an iPod, so what exactly is MS"s point? It's really expensive if you're stupid to fill your iPod so use Zune Pass instead, oh but since Zune Pass doesn't work on iPod (or Mac) buy a POS Zune and throw away your iPod?
  • Reply 25 of 115
    skottichanskottichan Posts: 193member
    Quote:
    Originally Posted by wynand32 View Post


    You folks crack me up. If Apple had come out with a subscription service, you'd all be calling it the next best thing since sliced bread.



    Let's look at the math here... For $14.95 a month, I get 10 songs to keep. So, I'm effectively paying roughly $5/month for unlimited access to the entire Zune Marketplace. That's $60 a year. The only way that math doesn't make sense is if I wouldn't be inclined to purchase at least 10 songs in any event. And even then, $14.95 for unlimited access would be a relative bargain.



    What does this mean for me? Well, here's an example. The other day, a friend of mine mentioned a few artists that he's been listening to. I've never heard of them before, but I trust his opinion. And so, I opened the Zune software, searched for the bands, and clicked on the "Download" button for each and every one of their albums. In short order, I'd downloaded all of their songs, a total of about 350. I put them all into a playlist called "Tom's Recs."



    Then, while I was walking my dog for the next few days, I selected that playlist and turn on shuffle. For those few hours, I enjoyed a nice selection of songs from three bands I'd never heard before. And the cost? $5.



    Since I do that pretty much on a weekly basis, I typically download and enjoy access to over a thousand tunes a month. In a year, that's, well, about 12,000 tunes. Again, for $60. To enjoy the same experience with iTunes would cost me well over $10,000. Would I spend that much money on iTunes? Of course not. I'd simply enjoy access to a much more limited selection of music.



    And sure, if I cancel the subscription, those songs disappear, but so what? I've enjoyed the use of them, and for a pittance. Complaining about losing them is like complaining about losing the use of a car when the lease runs out. And, I've had a very good opportunity to try out various kinds of music by various artists, and therefore can make much better informed purchasing decisions.



    And, of course, nothing stopped me from ripping my own CDs to my Zune. They're all there, right next to their subscription buddies. And they'll still be there should I decide to cancel my subscription. All of that, on a player with a great UI, nice sound, and for a very reasonable price. It's great for video, podcasts, and audiobooks as well, with a handy auto-bookmarking feature and easy categorized access.



    I can see someone finding fault with Microsoft's numbers. They're probably a bit inflated, but then again, that's marketing--something Apple's quite familiar with. But, the comments here are ridiculous in the extreme. If you want to pirate your music, fine, but that does nothing to position Apple in a better place than Microsoft. And the anti-Microsoft posts that do nothing to answer the reality of the ad are just sad.



    Again, if Apple had originated a subscription service, you'd all be attacking everyone else for being so stupid as to "buy" their music. "Gosh," you'd say, "you idiots pay $.99 for EVERY song? Look at me, I download thousands of songs for only $49.99 a month." Because, of course, Apple wouldn't charge only $14.95 a month, and they wouldn't give you 10 songs to keep in the bargain.



    Which is great for you, but I can't justify $15/mo to keep 10 songs. If I were to lose my job subscriptions would be the first thing I would cut. So instead of the $.99/song I'd spent on Amazon and iTunes, I wound up spending $1.50/song I get to keep on Zune Marketplace.



    Granted, I still buy CDs, and LPs, as well as the occasional single off iTunes. So spending $15 on things I'd never really utilize is more of a waste than $.99/song.
  • Reply 26 of 115
    dadsgravydadsgravy Posts: 15member
    Anyone who buys music one song at a time or subscribes to a music service has no taste in music. And with that comes no say. You're just a source of income to sombody. Where you spend $15 a month or 99¢ a song, I spend a minimum of $100 a month on music. And there's millions and millions of people like me who do the same.



    My buying power is bigger then your buying power. So I have the say in how music is most profitably distributed.



    This whole Microsoft/Apple argument is irrelevant. What is relevant is the $32.99 I spent on one record and the $29.000 I spent on filling my ipod.
  • Reply 27 of 115
    the cool gutthe cool gut Posts: 1,714member
    Well, smart guy, if the rental service is so great, and so cheap - then what's the reason that every rental model that has popped up in the last 6+ years has failed?
  • Reply 28 of 115
    quadra 610quadra 610 Posts: 6,757member
    Laughable.



    Here's MDN's take:



    Again, if you stop paying your $14.99 per month (or whatever they decide it will be down the road) your music stops dead. Except that you do get to keep 10 whole songs per month thanks to the oh-so-generous Microsoft and the music cartel. So, let's do the math: In order to stop paying monthly fees and match the 30,000 songs that you've supposedly loaded into your iPod (which actually came mainly from your CDs and perhaps "other" sources) with this "zunepass" thing, you only have to live for 250 years. That's just a quarter of a millennium, so shaddup and have a little patience! Oh, yeah, 250 years at $14.99 /month equals $44,970. What a deal!
  • Reply 29 of 115
    wynand32wynand32 Posts: 8member
    Quote:
    Originally Posted by beg View Post


    Zune Pass - $15 per month to keep 10 songs and listen to unlimited songs.



    iTunes (assuming iPhone or iPod Touch) - $10 - $13 per month to keep 10 songs and listen to unlimited songs via AOL Radio, Last.fm, Pandora etc.



    Also pretty sure MS's DRM locked files won't work on an iPod, so what exactly is MS"s point? It's really expensive if you're stupid to fill your iPod so use Zune Pass instead, oh but since Zune Pass doesn't work on iPod (or Mac) buy a POS Zune and throw away your iPod?



    Serious question: have you ever used a Zune? I mean, well enough to call it a POS? Because I've used iPods, which are nice, but I find my Zune to be a very well designed device that's quite enjoyable to use.



    And of course, Microsoft's making the point that one should buy a Zune. What other point would you expect them to make?
  • Reply 30 of 115
    begbeg Posts: 53member
    Quote:
    Originally Posted by wynand32 View Post


    You folks crack me up. If Apple had come out with a subscription service, you'd all be calling it the next best thing since sliced bread.



    For a certain segment of users subscription services make sense, if Apple sees that it makes sense for them to offer it then those users will be happy.



    For the vast majority of people we have no interest in renting music or paying yet another monthly service.



    The fact of the matter is that NONE of the subscription services have proven that their model works well enough to deserve to survive, which is why most of them have already gone out of business.



    Apple has proven that most users prefer Ã* la Carte due to it's massive success.



    Also as I said in my last post if someone is interested in listening to unlimited music there are plenty of free alternatives.





    iTunes users also have the advantage when it comes to the actual files we get to keep. We get DRM free AAC files. Rather than DRM laden WMA (garbage, Windows only) files.
  • Reply 31 of 115
    wynand32wynand32 Posts: 8member
    Quote:
    Originally Posted by skottichan View Post


    Which is great for you, but I can't justify $15/mo to keep 10 songs. If I were to lose my job subscriptions would be the first thing I would cut. So instead of the $.99/song I'd spent on Amazon and iTunes, I wound up spending $1.50/song I get to keep on Zune Marketplace.



    Granted, I still buy CDs, and LPs, as well as the occasional single off iTunes. So spending $15 on things I'd never really utilize is more of a waste than $.99/song.



    Well, you describe a scenario where perhaps the Zune Pass doesn't make sense. But, the difference in cost per song is, what $.51 per song? So you're paying, as I said, an extra $5 for the subscription service. If you were to lose your job and cancel the subscription, then you could still purchase songs for the same $.99/song. You'd lose access to those songs that you'd downloaded under the subscription, sure, but what did that cost you for, say, a year's use? $60?



    And for that $60, people are saying things like "In Captialist America Microsoft F@#ks YOU!"? And this from fans of a company in Apple that makes far more in profit of off them than even Microsoft makes.



    Fascinating fanbase Apple has.
  • Reply 32 of 115
    the generalthe general Posts: 649member
    Quote:
    Originally Posted by sahaj View Post


    though i loathe the ad itself, i think the approach that microsoft is taking is fairly clever. i don't think the ads will have any particular affect on the ipod/phone buyers and/or sales of zune. i don't think a large amount of people will be willing to shell out $10/month. pandora is free and does a pretty good job of letting me listen to the songs that i like, and if i don't like ads, then it's $36/year, a much better deal than $120/year.





    Of course, will microsoft put in their ad, that if you use their music rental system, you lose all the files you put on your Zune when they close the system. they have already kaboshed a few online stores already.... anyone remember Plays for Sure(but now doesnt)
  • Reply 33 of 115
    bocboc Posts: 72member
    Quote:
    Originally Posted by Aizmov View Post


    In Captialist America Microsoft F@#ks YOU!



    Microsoft seems to think buyers are uninformed boobs who will just be persuaded by advertising crap. The new "pod" buyer is overwhelmingly educated by his peers and has used various playback devices and an advertisement is not likely to make a whit worth of difference at this point in history.



    Ballmer is clueless as are his minions. It is obvious, so why doesn't the media just say it.



    If I wanted to make a ZPod, I would look to beat Apple at its own game, not copy the game that was 2 generations back and then wait a year before updating it.



    MS is becoming a laughing stock.
  • Reply 34 of 115
    skottichanskottichan Posts: 193member
    Quote:
    Originally Posted by wynand32 View Post


    Serious question: have you ever used a Zune? I mean, well enough to call it a POS? Because I've used iPods, which are nice, but I find my Zune to be a very well designed device that's quite enjoyable to use.



    And of course, Microsoft's making the point that one should buy a Zune. What other point would you expect them to make?



    I have, and you're running into a problem, you're on an Apple rumor site, talking about a DMP that doesn't work, at all in OSX.



    Personally, I found the Zune no better than the iPod. Even though as the "techgirl" of my family and friends, I've had to unfuck 3 out of the 4 Zunes that my family/friends own. Generally the problem lies in the horrible installer and legacy coding in the music management software, than the actual Zune itself. Not really surprising since the first gen Zune was just a rebranded Toshiba Gigabeat, so you'd think Toshiba got the bugs out.
  • Reply 35 of 115
    begbeg Posts: 53member
    Quote:
    Originally Posted by wynand32 View Post


    Serious question: have you ever used a Zune? I mean, well enough to call it a POS? Because I've used iPods, which are nice, but I find my Zune to be a very well designed device that's quite enjoyable to use.



    And of course, Microsoft's making the point that one should buy a Zune. What other point would you expect them to make?



    Yes I have, and yes in my opinion they are trash. Have a problem with that? Zune doesn't come close to competing with an iPod Touch even in Ballmer's wildest dreams.
  • Reply 36 of 115
    skottichanskottichan Posts: 193member
    Quote:
    Originally Posted by wynand32 View Post


    Well, you describe a scenario where perhaps the Zune Pass doesn't make sense. But, the difference in cost per song is, what $.51 per song? So you're paying, as I said, an extra $5 for the subscription service. If you were to lose your job and cancel the subscription, then you could still purchase songs for the same $.99/song. You'd lose access to those songs that you'd downloaded under the subscription, sure, but what did that cost you for, say, a year's use? $60?



    And for that $60, people are saying things like "In Captialist America Microsoft F@#ks YOU!"? And this from fans of a company in Apple that makes far more in profit of off them than even Microsoft makes.



    Fascinating fanbase Apple has.



    *sighs* Apparently you can't read. I'm saying, if you for any reason stop the subscription, either because you can't afford it, or MS pulls the plug (Like Plays-For-Sure), you will have spent on average $1.50 pr track you've gotten to keep.
  • Reply 37 of 115
    wynand32wynand32 Posts: 8member
    Quote:
    Originally Posted by beg View Post


    iTunes users also have the advantage when it comes to the actual files we get to keep. We get DRM free AAC files. Rather than DRM laden WMA (garbage, Windows only) files.



    Songs purchased from the Zune Marketplace (and using the 10 free credits) are standard MP3 files.
  • Reply 38 of 115
    ouraganouragan Posts: 437member
    Quote:

    It's commonly accepted that most users only buy [a 120 GB iPod] to provide enough headroom for their own listening demands. Also, those who buy the iPod classic, 120 GB Zune or other large-capacity players are more likely to have music encoded at high or even lossless quality, swelling the size of the files themselves and greatly reducing the number of songs that can fit in the available space.





    The only music I collect is encoded in a lossless format. I prefer "true CD quality" CD images, as opposed to the "near CD quality" offered on iTunes. Steve Jobs claims that he doesn't hear the difference, but I do.



    I can't see the value of lossy, low quality iTunes tracks encoded @ 128 kbps or 256 kbps, given that most MP3s are now encoded in 320 kbps. And I'm not sure that anyone will enjoy their iTunes lossy music collection in 10 years from now because of its low quality.



    To me, iTunes is all smoke and mirrors.



    It would be quite a change if iTunes offered a choice of formats, from low quality iTunes tracks to lossless CD image files. Then, and only then, should one buy any meaningful collection.





  • Reply 39 of 115
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by wynand32 View Post


    You folks crack me up. If Apple had come out with a subscription service, you'd all be calling it the next best thing since sliced bread.



    You misunderstand. It's not that this wouldn't appeal to a select number of users, but that it doesn't appeal to enough users to viable AND the commercial's poor rational is laughable. The 10 free tracks are only being done now because the model is failing miserably. It will fail like all the other subscription models and you'll be left paying $15 for 10 songs a month. Not exactly a good deal to me.



    If you want 10 DRMed WMA @192Kbps for $15/month along with the unlimited exploding media, then go for it. I want to own my music, I don't want it DRMed and I don't want to invest in a subscription model that will fail like the rest. I buy music when I want to buy it, not because I'm told I get x-many tracks to choose within a set timeframe. I'm not a bargain shopper. If Apple did it, it would be welcomed IF AND ONLY IF they still maintained their current store, but most wouldn't consider it even though it would be more popular than the Zune Pass since iPods are common and iTunes Store business model isn't in jeopardy of failing.
  • Reply 40 of 115
    wynand32wynand32 Posts: 8member
    Quote:
    Originally Posted by skottichan View Post


    *sighs* Apparently you can't read. I'm saying, if you for any reason stop the subscription, either because you can't afford it, or MS pulls the plug (Like Plays-For-Sure), you will have spent on average $1.50 pr track you've gotten to keep.



    That's precisely what I said. By your logic (which is to simply ignore the value of the subscription service), sure, the cost per song is $1.50. As I said, that's a premium per song of $.51/track over purchasing the songs from iTunes (or, the Zune Marketplace, for that matter). However, my point was that you've actually simply paid for access to a large library of songs, and gotten use of it.



    Your logic is like saying that every dollar spent on leasing a car is wasted simply because you don't actually have possession of the car afterward. There are, of course, reasons to purchase vs. lease, and vice versa. However, the point of leasing or purchasing a car is to have USE of it. And my point is that for that extra $5/month for the Zune Pass, I get to enjoy the use of many more songs than I could ever afford to buy.



    Again, to keep it simple: $5/month for access to a nice library of songs (because, as I alluded to, I would buy at least 10 songs in any event). Less than half the cost of a single movie ticket. For me, that's a small price to pay.
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