I am assuming these commercials are the work of Crispin Porter + Bogusky, M$ new agency of past 2 years.
If you recall, Exec. Creative Director/Guru, Alex Bogusky was on the cover of Fast Inc. (I think) magazine a year ago talking about how w was going to brand Windows after they won account ($300MM+).
Alex mentioned in that article that no other company would e caught dead "NOT responding" to the "attack" ads from Apple's Mac vs PC commercials. So I imagine these are CP+Bs ads tho I do not work there now...but could ask some friends who still do. The interviewer mentioned in the start of the article how Alex had a newly released Macbook Air on his desk and an iphone and maybe even another APple devise (ipod?) and asked about that irony.
My point: I worked at CP+B in Miami. There were about 500 employees at that time in the office in Coconut Grove. Ask me how many Macs were there...go on....OK, guessing about 450+. Only the Travel Dept and Accounting used PCs. EVERYTHING else was Apple and employees were given either Apple iBooks or MacPros depending on their position. This included Content Mgrs. (aka Account Mgrs.), Production. Quality Control (QC aka Preflight), Broadcast, Cognitive something (Cogs/Human behavioral shit) etc.
WORD!
I ove an agency branding winodws that soley reles on Apple! Take the $$ and run Mr. Bogusky!!!!
That is because for most people computer is a tool, not a religion... and MS selected ad agency based on their portfolio, not on their tools.
Comments
LOL!!!
I never ordered an HD-DVD. Obviously it is not me. Bluray will lose the war versus encoded movie, period.
...and he walked into the sunset, mumbling quietly "Dreams are my reality" by Richard Sanderson
I am assuming these commercials are the work of Crispin Porter + Bogusky, M$ new agency of past 2 years.
If you recall, Exec. Creative Director/Guru, Alex Bogusky was on the cover of Fast Inc. (I think) magazine a year ago talking about how w was going to brand Windows after they won account ($300MM+).
Alex mentioned in that article that no other company would e caught dead "NOT responding" to the "attack" ads from Apple's Mac vs PC commercials. So I imagine these are CP+Bs ads tho I do not work there now...but could ask some friends who still do. The interviewer mentioned in the start of the article how Alex had a newly released Macbook Air on his desk and an iphone and maybe even another APple devise (ipod?) and asked about that irony.
My point: I worked at CP+B in Miami. There were about 500 employees at that time in the office in Coconut Grove. Ask me how many Macs were there...go on....OK, guessing about 450+. Only the Travel Dept and Accounting used PCs. EVERYTHING else was Apple and employees were given either Apple iBooks or MacPros depending on their position. This included Content Mgrs. (aka Account Mgrs.), Production. Quality Control (QC aka Preflight), Broadcast, Cognitive something (Cogs/Human behavioral shit) etc.
WORD!
I ove an agency branding winodws that soley reles on Apple! Take the $$ and run Mr. Bogusky!!!!
That is because for most people computer is a tool, not a religion... and MS selected ad agency based on their portfolio, not on their tools.
When you think of it, it is very simple.
That is because for most people computer is a tool, not a religion... and MS selected ad agency based on their portfolio, not on their tools.
When you think of it, it is very simple.
NO.... Advertising is about Truth. Computers are our new Religion. Steve Jobs is GOD. Microsoft is the Devil.
When you think of it, it *is* very simple.
NO.... Advertising is about Truth. Computers are our new Religion. Steve Jobs is GOD. Microsoft is the Devil.
When you think of it, it *is* very simple.
Actually, Gates should be the Devil, and Microsoft is the 9th circle of Hell. Or should that be Redmond..?
I am assuming these commercials are the work of Crispin Porter + Bogusky, M$ new agency of past 2 years.
http://forums.appleinsider.com/showthread.php?t=97895