Poor bets placed on Apple taking dual tablet route in September
Analysts and industry-watchers alike are constantly scraping the barrel for details on Apple's forthcoming tablet-based device but are consistently missing the mark, AppleInsider has been told.
The latest example came by way of Richard Doherty, a director at market researcher for Envisioneering Group, who recently told BusinessWeek that Apple is working on two different versions of its multi-touch tablet.
More specifically, Doherty said one resembles a large-sized iPod with a 6-inch screen, while the second sports an even larger display. He added that Apple could launch both devices as early as September, a decision which he said rests in the hands of chief executive Steve Jobs.
This information, however, is far from accurate, according to people who've long been familiar with company's plans to redefine the market for portable computing with a slate-like device akin to a modern day Newton MessagePad.
These same people maintain that Apple is working on a single 10-inch device which will launch no earlier than the first calendar quarter of next year, which runs January through March.
For more on Apple's tablet plans, see:
Up next for Apple: the return of the Newton - Sept. 2007
Sources: Apple Newton-tablet not ripe for Macworld - Jan. 2008
Apple's much-anticipated tablet device coming early next year - July 2009
The latest example came by way of Richard Doherty, a director at market researcher for Envisioneering Group, who recently told BusinessWeek that Apple is working on two different versions of its multi-touch tablet.
More specifically, Doherty said one resembles a large-sized iPod with a 6-inch screen, while the second sports an even larger display. He added that Apple could launch both devices as early as September, a decision which he said rests in the hands of chief executive Steve Jobs.
This information, however, is far from accurate, according to people who've long been familiar with company's plans to redefine the market for portable computing with a slate-like device akin to a modern day Newton MessagePad.
These same people maintain that Apple is working on a single 10-inch device which will launch no earlier than the first calendar quarter of next year, which runs January through March.
For more on Apple's tablet plans, see:
Up next for Apple: the return of the Newton - Sept. 2007
Sources: Apple Newton-tablet not ripe for Macworld - Jan. 2008
Apple's much-anticipated tablet device coming early next year - July 2009
Comments
It would seem to be in their interest to keep the rumor mills churning and churning... to keep the interest up at a fever pitch. To this end, I think Apple has been leaking incorrect information. Else everyone (including AI) is totally full of crap. (a high probability)
Look at the wide range of estimates on just about every point (6" or 10"- one or two devices- OSX or iPhoneOS...) I think Apple is orchestrating all this (and probably does with each new release) and it also smoothers any real information that might actually leak out. Everyone knows something is coming, so keep the interest up by seeding the rumors with all kinds of (valid/invalid) information.
KRR
PS. The reality distortion field is on full power! Captain!
I wonder how much of this is misdirection on Apple's part.
It would seem to be in their interest to keep the rumor mills churning and churning... to keep the interest up at a fever pitch. To this end, I think Apple has been leaking incorrect information. Else everyone (including AI) is totally full of crap. (a high probability)
Look at the wide range of estimates on just about every point (6" or 10"- one or two devices- OSX or iPhoneOS...) I think Apple is orchestrating all this (and probably does with each new release) and it also smoothers any real information that might actually leak out. Everyone knows something is coming, so keep the interest up by seeding the rumors with all kinds of (valid/invalid) information.
KRR
PS. The reality distortion field is on full power! Captain!
I have absolutely no idea one way or the other but IMHO I doubt Apple have to do anything in the way of creating rumors. I have never been a conspiracy theory type
That said. If the tablet runs the iPhone OS X, I don't think it would do too well since it would be a large device with no real keyboard. iPhone is a good size for a palmtop device.
If it uses its own new version of OS X, I'm sure that'll make developers happy.
My hope is that it uses Snow Leopard. That would make sense to let us use the device as a regular computer.
My guess, is the first. How disappointing.
Eh, but why would I care, I won't be buying the thing. Its fun to watch everyone else guess about Apple too. That and to voice the other side are really the only reasons I come here.
I wonder how much of this is misdirection on Apple's part.
It would seem to be in their interest to keep the rumor mills churning and churning... to keep the interest up at a fever pitch. To this end, I think Apple has been leaking incorrect information. Else everyone (including AI) is totally full of crap. (a high probability)
Look at the wide range of estimates on just about every point (6" or 10"- one or two devices- OSX or iPhoneOS...) I think Apple is orchestrating all this (and probably does with each new release) and it also smoothers any real information that might actually leak out. Everyone knows something is coming, so keep the interest up by seeding the rumors with all kinds of (valid/invalid) information.
KRR
PS. The reality distortion field is on full power! Captain!
Agreed, the rumour mill is the best PR Apple could wish for, nobody can generate pre-lease hype like Apple and if they aren't fuelling I'd be greatly suprised.
Isn't reporting on reports that scrape the barrel ... scraping the barrel?
It's scraping the ground the barrel was rumored to sit on at some point in time.
OFF TOPIC
Great article on Snow Leopard
OFF TOPIC. Then why did you post the damn post. Please, use that mushy brain of yours next time.
OFF TOPIC. Then why did you post the damn post. Please, use that mushy brain of yours next time.
Are you what is referred to in US speak as 'A piece of work' ...?
Are you what is referred to in US speak as 'A piece of work' ...?
Can't blame me for someone deliberately posting an OFF TOPIC post on an article, and having the brawn to call it OFF TOPIC. If it's off topic then we don't need to here about it in this post.
Can't blame me for someone deliberately posting an OFF TOPIC post on an article, and having the brawn to call it OFF TOPIC. If it's off topic then we don't need to here about it in this post.
Straying off-topic can sometimes lead to something interesting. Not that that particular post seemed to be headed anywhere, but...
I have absolutely no idea one way or the other but IMHO I doubt Apple have to do anything in the way of creating rumors. I have never been a conspiracy theory type
it's part of modern marketing
you create rumors and then monitor the internet for what people say about it to see the interest level and opinion. Technorati and others have been doing it for years.
Straying off-topic can sometimes lead to something interesting. Not that that particular post seemed to be headed anywhere, but...
It is also against posting guidelines, and for good reason. That reminds me, the most nutritious part of the kiwi is the skin. Flavonoids and all that good stuff, but that's completely off topic, excuse me while I choose the correct forum to post my post.
If you want to talk about Snow Leopard there's a Mac OS forum especially for you.
Handy
Don't laugh, it grows on you!
it's part of modern marketing
you create rumors and then monitor the internet for what people say about it to see the interest level and opinion. Technorati and others have been doing it for years.
I agree. If they are willing to use a hated journalist as the means to share Steve Jobs' health issues, they can "seed" prototype closed viewings to prompt rumors. This can be misdirection of the public, simultaneously, misdirection of competitors, and a light form of focus groups, since Apple doesn't really use them.
It's scraping the ground the barrel was rumored to sit on at some point in time.
If there ever was a barrel, which we're neither confirming nor denying at this time.