Notes of interest from Apple's Q4 2009 quarterly conference call

Posted:
in General Discussion edited January 2014
Apple's fourth quarter of 2009 was the company's most profitable ever, riding high on record Mac and iPhone sales. The company on Monday conducted a financial conference call with analysts and the press. Notes of interest for Apple's results and the now concluded call follow.



On Monday, Apple detailed the results of its fiscal 2009 fourth quarter which ended Sept. 26, 2009, posting revenue of $9.87 billion and a net quarterly profit of $1.67 billion, or $1.82 per diluted share. That's up from revenue of $7.9 billion and net quarterly profit of $1.14 billion, or $1.26 per diluted share, in the year-ago frame.



Apple's regional business segments



Apple Americas accounted for 1.252 million Mac sales and $4.297 billion in revenues. That's a 12 percent year-over-year increase, and an additional 20 percent in revenue from the same frame a year prior.



Apple Europe represented 761,000 Mac sales and $2.491 billion in revenue. That amounted to a year-over-year increase of 25 percent in sales, and 45 percent in revenue for the region.



In Japan, Apple sold 79,000 Macs amounting to $4.34 million in revenue. That was a slight 1 percent increase year-over-year for the region, with a 36 percent increase in revenue from the same frame in 2008.



Other segments, including Asia Pacific and FileMaker Inc., saw a 42 percent increase in shipments and 39 percent growth in revenue based on 291,000 Mac sales generating $7.81 million in revenue.



Apple's "Other Music Related Products and Services" segment was responsible for $1.018 billion in revenue. It was a 6 percent year-over-year drop.



Apple's "Peripherals and Other Hardware" added $6393 million in revenue, an 8 percent drop from Q4 2008.



Apple's "Software, Service and Other Sales" segment produced $647 million in revenue, up 18 percent from a year prior.



Apple's Mac business



Apple shipped 787,000 Mac desktops during the fourth quarter of 2009, amounting to $1.086 billion in revenue. That was a 20 percent decline in revenue for the desktop business compared to a year prior, with 16 percent fewer machines sold.



But the portable business boomed, with 35 percent growth in sales and 27 percent growth in revenue. That equated to sales of 2.266 million Mac laptops generated $2.866 billion in revenue.



These numbers beat the record from the year-ago quarter. Portables represented 74 percent of Mac mix.



Apple officials are particularly pleased with 42% year-over- growth.



It was a very successful back to school season: 12 percent year-over-year to educational institutions, highest quarterly mac sales ever for U.S. education business.



50,00 MacBooks sent to state of Maine as part of ongoing One to One initiative.



Snow Leopard response has been tremendous. Generated consumer box upgrade sales at twice rate of Leopard.



Tim Cook called the fourth quarter of 2009 the "quarter of the portable." Sales were strong, based on the strength of the lineup announced in June. Back to school Mac sales were the strongest ever.



Upgrade sales of Snow Leopard, including the family and box set, were double that of Leopard over the same five-week period. That was more than Apple planned.



Apple's iPhone and Apple TV businesses



Apple sold 7.367 million iPhones during the quarter, producing $2.297 billion in revenue. That is a 7 percent increase in units from a year prior, but a massive 185 percent increase in revenue from the same frame in 2008.



Response to iPhone 3GS tremendous, and officials are very pleased with JDPower's announcement that iPhone tops the charts.



The iPhone maintained its lead and widened it over the next competitor in both categories.



Looking forward to selling iPhones in China next month, great opportunity in a big market.



Apple plans to expand carrier relationships in the U.K. and Canada,



The App Store has seen unparalleled success. 85,000 apps are available, with 2 billion downloads to date, including half a billion in September quarter.



Recognized revenue from handset sales and accessory payments was $2.3 billion, compared to $806 million year ago.



For much of the quarter, most of the countries were very low in inventory and demand outstripped supply. The situation improved in September and there are now 2.4 million units in the channel.



Launching in China on Oct. 30 on China Unicom. Going to start with 1,000 points of sale and expand further over the next several months. Plans and pricing range from $18/month to $85/month. No projections on volume, but it is a huge market, so it's very important to get started.



Regarding competitors, people are trying to catch up with the first iPhone which launched two years ago. "We've long since moved beyond that," Tim Cook said.



Demand for the iPhone 3GS exceeded expectations. Apple quickly changed orders for components accordingly.



On the advantage of exclusive contracts, Cook said you can test some of the level of innovation that would be more difficult to do with several carriers. Visual Voicemail, in the initial iPhone, was an example of that.



Average sale price of the iPhone in the fourth quarter was just over $600. That reflects both a high mix of iPhone 3GS sales, and the benefit of rebalancing the ending channel inventory towards the higher model.



Over 50 percent of the Fortune 100 are deploying a pilot program of the iPhone.



Over 350 higher education institutions have approved iPhones for faculty and students.



Apple's iPod business



10.177 million iPods were sold during the quarter, amounting to $1.563 billion in revenue. That's about even with the third quarter of 2009 in terms of sales, and a 5 percent increase in revenue from the previous frame. But year-over-year, it amounts to an 8 percent decline in sales and 6 percent drop in revenue.



Apple began the quarter with 3-4 weeks of channel inventory. Sales of iPods were down from just over 11 million in year ago quarter.



50 percent of recent iPod buyers bought, including US, Japan, Australia, Canada, and the U.K.



Customers love the iPod nano's new features.



Sales of iPod touch up 100 percent year over year, riding high on the incredible popularity of app store.



Share of U.S. market remains over 70 percent for MP3 players, according to NPD. iPod was top-selling MP3 player, with gains year over year in almost every country they track.



Began within target range of 4-6 weeks of channel inventory.



iTunes Store had another strong quarter. Customers are loving last month's release of iTunes 9, including LP, Home Sharing, and Genius Mixes, improved syncing, and the store redesign.



iTunes Music Store is in 23 countries. It is the largest online music retailer, offering 11 million songs.



Apple's retail business



Retail outlets accounted for 670,000 of the Mac maker's computer sales, providing 1.867 billion in revenue. That is a 12 percent year-over-year increase in hardware sales, and represents a 9 percent growth in revenue.



Stores had a record quarter, with highest revenue, segment margin, and Mac sales ever. Revenue was $1.87 billion, compared to $1.72 billion last year.



Half of Macs sold were to customers new to the platform.



There were 15 new stores opened, with the total now at 273. With an average of 262 open, average revenue was $7.1 million per store.



Apple Stores saw 45.9 million visitors, compared to 42.7 million in the year-ago quarter.



608,000 personal training session were conducted, with 208,000 memberships.



Overall this year, 26 new stores were added, and 72 were remodeled. Apple opened more stores internationally than in the U.S. for the first time.



In November the company will open its first two stores in France, including the Louvre, and plans another high-profile store on upper west side of Manhattan.



Cook said Apple has seen strong results from its remodeled stores. Apple's retail locations provide the best customer experience in the industry, bar none.



Internationally, average store revenue was up over 20 percent for the past quarter.



Apple's next (Q1 2010) fiscal quarter



Apple expects revenue in the range of about $11.3 billion to $11.6 billion, and diluted earnings per share in the range of about $1.70 to $1.78.



The Financial Accounting Standards Board's rule change for Generally Accepted Accounting Principles will change the way Apple accounts for the iPhone. Now, the balance will be recognized immediately as revenue, rather than spreading over two years.



Only the estimated sales value of the iPhone software upgrade will be deferred in the future. The hardware itself will no longer be deferred.



Apple plans to adopt the new rule a year from now. They have the option of adopting earlier in fiscal year 2010. The change will be complex and they're uncertain on the timing right now, so no more specifics were made available.



Guidance for the September quarter is based on subscription accounting, not affected by new rules. It will be recognized over a 24 month period.



Very pleased with quarter and 12 percent annual revenue growth. Officials are looking forward to additional exciting products coming in the future, and they are confident in their pipeline. Apple is focused on its strategy of offering the best and most innovative products, and officials said they are very enthusiastic about the year ahead.



Gross margin predicted to decline about 34 percent based on four factors: new products with lower gross margin than predecessors; a seasonally higher mix of iPods and fewer Snow Leopard box sales; more air freight; and higher component costs.



Lower revenue projected because back-to-school seasons are over and December quarter is typically driven by holiday purchases.



The guidance includes double-digit revenue growth from last year.
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Comments

  • Reply 1 of 65
    Mr Ballmer I hope you sleep well tonight.



    We who support Apple expect MS to show some of the same percentages " RIGHT " in your Dreams Sir.
  • Reply 2 of 65
    "Earnings, Earnings, Earnings... Earnings, Earnings, Earnings"



    A close friend called me at 4:48 and told me the new NEWs. After this qtr results they are uping the 1yr to ... You ready... $280-$300/sh. They want to see the updates tomorrow and get the timeline for the Mac Tablet Netbook thingy.
  • Reply 3 of 65
    elrothelroth Posts: 1,201member
    Ballmer said just a couple of weeks ago that Windows had recently gained market share compared to Mac. Can he be prosecuted by the SEC for lying to shareholders?
  • Reply 4 of 65
    There was no disclosure of the actual number of Snow Leopard unit sales?



    Quote:

    Apple shipped 787,000 Mac desktops during the fourth quarter of 2009, amounting to $1.086 billion in revenue. That was a 20 percent decline in revenue for the desktop business compared to a year prior, with 16 percent fewer machines sold.



    Desktops is the only area where Apple needs to take some action.



    Hopefully, we won't have to wait until mid-January to see some new and exciting iMac models unless Apple is planning an across-the-board transition to Clarkdale and Arrandale for iMacs and MacBooks...



    Can we please have a headless desktop model (something bigger/faster/more expandable than the Mini)?
  • Reply 5 of 65
    melgrossmelgross Posts: 33,510member
    I don't know why they say that the call is now concluded, as I'm still listening to the realtime stream.
  • Reply 6 of 65
    Quote:
    Originally Posted by elroth View Post


    Ballmer said just a couple of weeks ago that Windows had recently gained market share compared to Mac. Can he be prosecuted by the SEC for lying to shareholders?



    Ballmer can always use the No reasonable person would believe us defense...
  • Reply 7 of 65
    Quote:
    Originally Posted by elroth View Post


    Ballmer said just a couple of weeks ago that Windows had recently gained market share compared to Mac. Can he be prosecuted by the SEC for lying to shareholders?



    Actually, he didn't lie.
  • Reply 8 of 65
    melgrossmelgross Posts: 33,510member
    Quote:
    Originally Posted by bitWrangler View Post


    Actually, he didn't lie.



    True. For a short time, it dropped, only to rise again shortly after.
  • Reply 9 of 65
    plovellplovell Posts: 824member
    Quote:
    Originally Posted by macshark View Post


    Desktops is the only area where Apple needs to take some action.



    Can we please have a headless desktop model (something bigger/faster/more expandable than the Mini)?



    Amen. A "Mini++" would blow the doors off.



    One 3.5" drive and space for a second, four memory slots and one PCIe.



    Oh, and a power supply that lasts longer than 18 months -- that's essential.



    If there is one I'll buy tomorrow.
  • Reply 10 of 65
    MacProMacPro Posts: 19,727member
    I recall a few weeks back having a disagreement with a certain someone here when they stated AAPL was two years away from its highest level ... May I gloat just a little ?



    It will be interesting to see what spin the usual trolls put on this too ...
  • Reply 11 of 65
    kreshkresh Posts: 379member
    Quote:
    Originally Posted by AppleInsider View Post




    Apple shipped 787,000 Mac desktops during the fourth quarter of 2009, amounting to $1.086 billion in revenue. That was a 20 percent decline in revenue for the desktop business compared to a year prior, with 16 percent fewer machines sold.




    The Hackintoshes are really getting into Apple's desktop business. We just upgraded all six desktop computers in our house, we replaced the iMacs, with Hackintoshes. There is no way that I wanted to buy more notebooks on a stand (iMac) or notebooks in a lunchbox (Mac Mini), and the Mac Pros are overkill.



    Snow Leopard forced us away from an Apple built Mac. The iMacs we had were not OpenCL ready and could not be upgraded. Apple has a hole in their desktop line you can drive a truck through and no matter how the apologists here try to spin it the numbers don't lie!
  • Reply 12 of 65
    Quote:
    Originally Posted by digitalclips View Post


    I recall a few weeks back having a disagreement with a certain someone here when they stated AAPL was two years away from its highest level ... May I gloat just a little ?



    It will be interesting to see what spin the usual trolls put on this too ...



    But AAPL is two years away from its highest level! In two years, it will be $400!



  • Reply 13 of 65
    MacProMacPro Posts: 19,727member
    Quote:
    Originally Posted by macshark View Post


    But AAPL is two years away from its highest level! In two years, it will be $400!







    Haha ... I HOPE SO!!! .... or even better
  • Reply 14 of 65
    kpluckkpluck Posts: 500member
    Quote:
    Originally Posted by elroth View Post


    Ballmer said just a couple of weeks ago that Windows had recently gained market share compared to Mac. Can he be prosecuted by the SEC for lying to shareholders?



    I certainly hope so. I still can't believe that MS's board got away with lying about his health to investors. Oh, wait a minute...



    -kplcuk
  • Reply 15 of 65
    Quote:
    Originally Posted by digitalclips View Post


    I recall a few weeks back having a disagreement with a certain someone here when they stated AAPL was two years away from its highest level ... May I gloat just a little ?



    What's to "gloat" about if it's true? The previous high for AAPL was 199.83 on December 28, 2007.
  • Reply 16 of 65
    Quote:
    Originally Posted by kpluck View Post


    I certainly hope so. I still can't believe that MS's board got away with lying about his health to investors. Oh, wait a minute...



    -kplcuk



    +1



    People who live in glass houses...
  • Reply 17 of 65
    MacProMacPro Posts: 19,727member
    Quote:
    Originally Posted by Dr Millmoss View Post


    What's to "gloat" about if it's true? The previous high for AAPL was 199.83 on December 28, 2007.



    I guess you are not accepting after hour trading.
  • Reply 18 of 65
    Quote:
    Originally Posted by digitalclips View Post


    I guess you are not accepting after hour trading.



    A strange remark, which suggests that you don't understand after hours trading. AAPL will almost certainly open higher tomorrow, probably in the neighborhood of 200 if I had to guess, but where it closes nobody knows. AAPL has actually traded above 200 before, but it has never closed above 200. Considering how much I have riding on this, I certainly hope it does -- but after all the ups and downs I've experienced as an investor, I know better than to count on it or to predict anything. I've also learned that people who don't put their money where their mouth is, are usually all mouth.
  • Reply 19 of 65
    taking into account after-hours trades, has anyone noticed how close AAPL is getting to MSFT's market cap?



    apple left dell in the dust years ago, and steve jobs couldn't resist rubbing michael d's nose in it. wait till apple's value exceeds that of MS. then the fun begins.
  • Reply 20 of 65
    bigpicsbigpics Posts: 1,397member
    Quote:
    Originally Posted by macshark View Post


    Desktops is the only area where Apple needs to take some action.



    Can we please have a headless desktop model (something bigger/faster/more expandable than the Mini)?



    Quote:
    Originally Posted by plovell View Post


    Amen. A "Mini++" would blow the doors off.



    One 3.5" drive and space for a second, four memory slots and one PCIe.



    Oh, and a power supply that lasts longer than 18 months -- that's essential.



    If there is one I'll buy tomorrow.



    If Apple was going to bring out the MMMMT (mythical mid-range Mac mini-tower) they would have done so years ago when the market would have been bigger. I've watched the runes all that time and the reasoning is clear. Consider the article's figures:



    Quote:


    Apple's Mac business



    Apple shipped 787,000 Mac desktops during the fourth quarter of 2009, amounting to $1.086 billion in revenue. That was a 20 percent decline in revenue for the desktop business compared to a year prior, with 16 percent fewer machines sold.



    But the portable business boomed, with 35 percent growth in sales and 27 percent growth in revenue. That equated to sales of 2.266 million Mac laptops generated $2.866 billion in revenue.



    These numbers beat the record from the year-ago quarter. Portables represented 74 percent of Mac mix.



    On its current roll Apple has done nothing for years but target the fastest-growing, most fluid, largest segments of markets it covets (or in the case of Apple TV one which is still waiting to become one). The mid-range AC-tethered market - however appealing to so many of the hard corps here - hardly qualifies.



    I and others have repeatedly noted that the only spur that would lead Apple to release such a machine at this stage - in a shrinking, commodity area with fierce margin pressures - would be if they decided to make a serious push in one or more of the business markets - markets which after decades have never been more than an afterthought in their strategic directions - and the studies indicated it could serve both enough administrative assistants/clerks/etc. and gearheads to justify the R&D, inventory, SKU proliferation, support, etc.



    And I still don't see it, even though I still want one. So I suggest getting real on this continuing non-saga. Apple hears you, still appreciate your following and proselytizing, etc., they just can't count enough of you to justify such a nice present in your Christmas stocking, when they're so focused on mining richer ore.
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