Fourth Manhattan Apple Store shrouded with 'red curtain'
In preparing to reveal its latest New York City flagship store at 67th and Broadway, Apple has covered the massive glass building with a picture of a red curtain to tease passers by.
Apple retail chief Ron Johnson said in August that the location, which used to be home to a Victoria's Secret, would open by the end of 2009. The company looks poised to deliver on that promise, with the graphic curtain atop the store's huge glass housing pulling back to show an Apple logo and the words "Opening soon. Apple Store, Upper West Side."
Gary Allen at ifoAppleStore previously reported that the curved glass roof will cover the rear three-quarters of the new store. It was originally expected to finish by Thanksgiving, but as of September that deadline was pushed back, and an opening before Christmas is now anticipated.
The location and plans for a future Apple store were first revealed in late 2007 for the property at 1982 Broadway on the northwest corner of West 67th Street. The city required Apple to retain at least half of the original exterior wall for the new location. The construction reportedly cost $37.9 million.
The store's huge glass storefront is said to be 54 feet tall, 75 feet wide and 30 feet deep. It has been covered with black plastic, concealing the inside. Permits show that the Apple Retail outlet will include one level above ground and two below.
Apple's Upper West Side store remains concealed. Photo credit CNet
Apple has existing retail outlets in Manhattan on Prince Street in SoHo, on West 14th Street in the Meatpacking District, and at Fifth Avenue and 59th Street. Recently, the Fifth Avenue store was revealed to be the most profitable per square foot in the expensive shopping district. The store is estimated to have annual sales of more than $350 million.
A speculative rendering of the new location. Image credit ifoAppleStore
Apple retail chief Ron Johnson said in August that the location, which used to be home to a Victoria's Secret, would open by the end of 2009. The company looks poised to deliver on that promise, with the graphic curtain atop the store's huge glass housing pulling back to show an Apple logo and the words "Opening soon. Apple Store, Upper West Side."
Gary Allen at ifoAppleStore previously reported that the curved glass roof will cover the rear three-quarters of the new store. It was originally expected to finish by Thanksgiving, but as of September that deadline was pushed back, and an opening before Christmas is now anticipated.
The location and plans for a future Apple store were first revealed in late 2007 for the property at 1982 Broadway on the northwest corner of West 67th Street. The city required Apple to retain at least half of the original exterior wall for the new location. The construction reportedly cost $37.9 million.
The store's huge glass storefront is said to be 54 feet tall, 75 feet wide and 30 feet deep. It has been covered with black plastic, concealing the inside. Permits show that the Apple Retail outlet will include one level above ground and two below.
Apple's Upper West Side store remains concealed. Photo credit CNet
Apple has existing retail outlets in Manhattan on Prince Street in SoHo, on West 14th Street in the Meatpacking District, and at Fifth Avenue and 59th Street. Recently, the Fifth Avenue store was revealed to be the most profitable per square foot in the expensive shopping district. The store is estimated to have annual sales of more than $350 million.
A speculative rendering of the new location. Image credit ifoAppleStore
Comments
No Blu-ray, not going. (Just kidding)
I'm glad Apple has black plastic around the store to conceal whats inside. You know because its a great mystery what Apple sells. And people had the nerve to make fun of Microsoft open a store.
I'm glad Apple has black plastic around the store to conceal whats inside. You know because its a great mystery what Apple sells. And people had the nerve to make fun of Microsoft open a store.
People make fun of it because it is funny.
Even their construction zones are classy, and a marketing tool.
I feel sorry for the contractor
And people had the nerve to make fun of Microsoft open a store.
More like Microsoft had the nerve to open a funny store.
More like Microsoft had the nerve to open a store that was funny.
You have to wonder what those meeting are like when someone pitches the "lets do pretty pink ponies, in our commercials as a marketing tool."
Sometimes I wish off the wall ideas that are good, would get implemented.
I feel sorry for the contractor
You are not allowed to make any dust, debris or noise.
And whatever you do, don't break the 70 foot wall of glass, that we already installed.
More like Microsoft had the nerve to open a funny store.
Hey with Obama in office we need all the job creation we can get.
Hey with Obama in office we need all the job creation we can get.
MS retail store defender and Republican rolled into one. What a surprise!
I'm glad Apple has black plastic around the store to conceal whats inside...
In some respects I'm disappointed that Apple has chosen to make all the stores sooooooo cookie cutter.
It is no mystery how it look inside.
If you've seen one, you've seen 'em all.
I go to grand openings for the t-shirt.
I can't wait to attend the grand opening, whenever that happens to be! Seriously, what other company has customers loyal enough to travel great distances to attend the grand opening of a retail store?
Well "This Is It" (the store of MJ) does open tonight at midnight and the line is snaking around the block.
In some respects I'm disappointed that Apple has chosen to make all the stores sooooooo cookie cutter.
It is no mystery how it look inside.
If you've seen one, you've seen 'em all.
I go to grand openings for the t-shirt.
Wow. How un-cookie cutter of you.
Well "This Is It" (the story of MJ) does open tonight at midnight and the line is snaking around the block.
I thought the title was "This is it?"
More like Microsoft had the nerve to open a funny store.
Look at the 'red curtain.' Apple is just a class act. Most companies would just have plywood!
I thought the title was "This is it?"
It is- you changed my post. Metaphorically that movie is the MJ store.
I go to grand openings for the t-shirt.
If you wanted a t-shirt, wouldn't it be easier to just work a couple hours instead of standing in line for even longer?