i don't see anywhere in the article where iwata says he is "scared" i do see this however.
unless the source is bogus, you missed this:
---------
satoru iwata, president of nintendo, is reportedly an apple fan who uses an iphone and mac laptop. He also denied that there is a rivalry between his company and apple, noting that attempts to create one makes him "uncomfortable." but iwata also allegedly sees the iphone as enough of a threat that nintendo must work to stand out from it and devices like it.
"if we can't make clear why customers pay a lot of money to play games on nintendo hardware and nintendo software and differentiate ourselves from games on the mobile phone or iphone, then our future is dark," he said.
"mr. Iwata says the company's hand-helds offer an experience that mobile phones—no matter how smart the phone—can't match."
----------
so he says that if nintendo doesn't do something about the iphone soon, their future is dark, and then he goes on to extol his product. His first statement is truth, the next is just spin, obviously.
nitendo has been on the ropes before and has always come out ahead.
except that apple is in nintendo's handheld space now. Entirely different ballgame.
nintendo is also great at doing this.
what? Reacting to the competition instead of setting the bar?
"my job is to find the potential in something that others can not see, to secretly pour our resources into them and turn them into hits before anyone else catches on,"
then they'll need something entirely new and different. Not another variant of the same thing.
that last quote almost sounds like something steve jobs would say, funny part is when sj says it he is being innovative yet when someone else says it they are scared.
because we know apple will deliver and we see apple delivering on these bold statements. When jobs dismisses the competition and make promises, we actually have something in our hands that illustrates his words.
here's what tim cook said during january's conference call:
“we believe that we are on the face of the earth to make great products and thats not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when were wrong and the courage to change. And i think regardless of who is in what job those values are so embedded in this company that apple will do extremely well.”
and they have the products to show for it. Easily. Consistently.
So when i hear the rest of the industry talking and making flowery promises, i'll believe it when i see it. With apple, i know it's just a matter of time.
Apple is sitting on around $33-billion in cash, has no debt, and are very conservative with their money. In an economic climate so bad most of us don’t remember worse, apple’s products sell in record numbers. Recession-proof.
I don't see anywhere in the article where Iwata says he is "scared"
try this:
Quote:
"If we can't make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark," he said.
if you don't think a "dark future" is something to worry about, I certainly wouldn't want you making decisions about a company I cared about...
I have no doubt but that he has a plan to avoid this possible future, but to pretend that it isn't a concern of his is plain stupid.
Quote:
That last quote almost sounds like something Steve Jobs would say, funny part is when SJ says it he is being innovative yet when someone else says it they are scared.
Developing inovative products in secret is just plain smart. No one is implying that this is a marker of fear. All tech companies do it (and of course Apple excells). A particularly weak form of argument is to invent logically unsound points and try to attribute them to your opponent to make them look bad.
Now, why you see Apple and by extention (apparently) AI, as your opponent, I have no idea. But that is your problem. But why you spend as much time here as anyone, well, that is just sort of sad.
I can't see how Nintendo can compete... getting out the hardware business to write software for the iPhone is probably their best bet.
WII2 would have legs for one more round though, but handheld, no way. Unless they bring out their own phone and app store and change the model considerably.
The Nintendo DS is the fastest selling gaming system of all time. Their handheld business is not going away anytime soon. Iwata said their future is dark if they cannot differentiate themselves from the iPhone. That means that they will find a way to do that.
Also, don't underestimate the value of a d-pad and real buttons. For many types of games, these things are very important. Far more so than a higher screen resolution.
"except that apple is in nintendo's handheld space now. Entirely different ballgame"
There have been several handhelds in Nitendos face before most of which you don't even hear about today. Sony is the only one left standing and they aren't doing very well.
Knowing that its time to make changes doesn't mean you are scared it means you are smart. Its the company that doesn't realize it time to change thats in trouble. Sony is a good example.
The reason the iPhone/ iPod Touch are doing well in gaming has to do with the price of games. Its hard to turn down a 4.99 game even if the technology is often 15 years.
"because we know apple will deliver and we see apple delivering on these bold statements. When jobs dismisses the competition and make promises, we actually have something in our hands that illustrates his words."
Apple is like every other company there are things they have delivered on and products that have failed. Apple Tv and the mac mini would be their current failures with the Macbook Air not far behind. Also trying to sell monitors at 5 times the cost of everyone else doesn't seem to be working out too well for them either.
People talk about the tablet when we have no clue whats its going to offer.
The iPod Touch is fun everyone in my family has one but I don't see it driving Nintendo out of business by any stretch.
You seem to have this mental block that if companies fail competition and innovation also fail and all that hurts is the end user. Your blind love for Apple keeps you from that very simple fact.
if you don't think a "dark future" is something to worry about, I certainly wouldn't want you making decisions about a company I cared about...
I have no doubt but that he has a plan to avoid this possible future, but to pretend that it isn't a concern of his is plain stupid.
Developing inovative products in secret is just plain smart. No one is implying that this is a marker of fear. All tech companies do it (and of course Apple excells). A particularly weak form of argument is to invent logically unsound points and try to attribute them to your opponent to make them look bad.
Now, why you see Apple and by extention (apparently) AI, as your opponent, I have no idea. But that is your problem. But why you spend as much time here as anyone, well, that is just sort of sad.
What he is saying is there will be a dark future if they don't do something about it now. Which means they will do something about it. Do you honestly think a company like Nintendo is just going to roll over. Your dreaming.
The Nintendo DS is the fastest selling gaming system of all time. Their handheld business is not going away anytime soon..
I know of a few companies that fatefully thought similar.
The problem for nintendo is that phones are now multipurpose devices, why buy a handheld if your phone already does 90% of what it does, plus a multitude of other tasks it's doesnt do..?
Slight point with the dpad, but nobody seems to care that much i feel, and there are penty of other ways to input control data accelerometer, gps , augmented reality etc.
A new breed of games is on the horizon, a dpad is a bit yesterday IMO.
It's refreshing to read that an executive at a competing company can make statements like this without a lot of bluster or histrionics. Too often the business world is framed in epic battles with no room for reflective thought. Compare and contrast with the CEO of Creative, or just about anything that Steve Ballmer says or does.
Well said...I found this refreshing, too! I get so tired of the usual 'corporate speak' where everyone sounds like they are trying to be an 'Attorney' talking with out really saying anything!
What's the point of the larger DS? The pixels on those large screens will be huge, as it doesn't look like they're improving the resolution (it still runs the same software).
The DS has an advantage in that it has buttons for direction and actions, which translate well to some games. It also has the big franchises, and the games will be of reasonable quality at least, and have many hours of gameplay.
However only one screen is touchable, and it's not multitouch. There is no accelerometer so tilting games and tilt-based controls are out the window. Admitted the latter is only to make up for the lack of a direction pad. Downloadable games via a simple application store? Nope. Cheap and free games? Nope.
The next portable console Nintendo do will have to improve on the hardware features, and bring in more non-gaming features. I expect an accelerometer is a dead cert. Higher resolution screens with better 3D will be as well.
But did Iwata actually even remotely hint at it this time?
Satoru Iwata, president of Nintendo, is reportedly an Apple fan who uses an iPhone and Mac laptop. He also denied that there is a rivalry between his company and Apple, noting that attempts to create one makes him "uncomfortable." But Iwata also allegedly sees the iPhone as enough of a threat that Nintendo must work to stand out from it and devices like it.
"If we can't make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark," he said.
Source?
Clearly he knows they are in serious trouble. His sentence says it all. IF, and thats a big IF, they can't make it clear to customer (a.k.a. advertising advertising advertising), they will be pushed aside by buying choices.
The iPod touch is the smart handheld gaming choice. Maybe not for the kids who are used to the gameplay depth of the PSP, but the DS is certainly the third choice, which is a problem. Being a third choice, in a category where most kids choose ONE, at the most, TWO, you are basically sunk.
The same goes for the Wii. In fact, the Wii may be far worse off. Far, far worse.
It is amazing how many devices an iPod touch or iPhone can replace.
Phone
iPod
point and shoot camera
flip video camera
DS or PSP
GPS
digital voice recorder
alarm clock
satellite radio
flashlight
Apple is doing the same thing to the whole consumer electronics industry.
Yeah Johnny, good list and don't forget the PDA and Walkman. Although both were 'dying" before the iPod Touch. And if you take it a little further, the iPhone itself replaces all the above.... including the iPod Touch....and the best selling iPod ever the Nano!!! It is truly remarkable what Apple has been able to achieve!
Grand Theft Auto: Chinatown Wars began a Nintendo DS exclusive then was ported to PSP and a version for iPhone/iPod touch has been announced. That's a big game franchise that has never been on an Apple platform before, and the iPhone/iPod touch hardware is significantly more powerful than the DS and even the PSP. Rockstar Games significantly upgraded the graphics and interface when they ported from DS to PSP, so the iPhone/iPod touch version should be expected to show what the hardware can do. Other handheld makers should be worried, particularly since the advantage of an all-purpose device is that the person is always carrying it.
Yeah Johnny, good list and don't forget the PDA and Walkman. Although both were 'dying" before the iPod Touch. And if you take it a little further, the iPhone replaces all the above including the iPod Touch!
In addition, mine also replaced the little sticky notes that I would write my shopping list on. (...and then leave at the house sitting on the counter)
Yeah Johnny, good list and don't forget the PDA and Walkman. Although both were 'dying" before the iPod Touch. And if you take it a little further, the iPhone replaces all the above including the iPod Touch!
I wouldn't say replace, I would say that it could do all of these things though but would you really replace your point and shoot camera with one of these? I know many people use them but its not really a replacement, at least not yet. Not to mention that an iPod and walkman are really the same thing when considering its replacing something and I'm not sure that I'd really use this for recording serious video either. Also, most mobiles phones can do these, perhaps not as well though.
In addition, mine also replaced the little sticky notes that I would write my shopping list on. (...and then leave at the house sitting on the counter)
Funniest post today!
Done it many times! Write a list so as not to forget anything only to forget the damn list!
The Nintendo DS is the fastest selling gaming system of all time. Their handheld business is not going away anytime soon. Iwata said their future is dark if they cannot differentiate themselves from the iPhone. That means that they will find a way to do that.
Also, don't underestimate the value of a d-pad and real buttons. For many types of games, these things are very important. Far more so than a higher screen resolution.
Fastest selling doesn't get you anywhere without other pieces fitting into place.
Nintendo has sold 115 million DS in over 3 full years worldwide.
Apple has sold over 60 million iPhone and iPod touch, in just over 2 years.
The key differences, going forward, being:
1. The DS does one thing. You can argue you this, but the DS does one thing. Play $34 games, some of which, are lower quality than a $0.99 iPhone games.
2. The iPhone/iPod touch initial investment is much higher. This would be a downside, if people weren't speaking with their wallets. The sales numbers, compared with the difference in initial sales revenue, is staggering. Most analysts would say, from these data alone, that the iPhone OS is currently more successful.
Comments
i don't see anywhere in the article where iwata says he is "scared" i do see this however.
unless the source is bogus, you missed this:
---------
satoru iwata, president of nintendo, is reportedly an apple fan who uses an iphone and mac laptop. He also denied that there is a rivalry between his company and apple, noting that attempts to create one makes him "uncomfortable." but iwata also allegedly sees the iphone as enough of a threat that nintendo must work to stand out from it and devices like it.
"if we can't make clear why customers pay a lot of money to play games on nintendo hardware and nintendo software and differentiate ourselves from games on the mobile phone or iphone, then our future is dark," he said.
"mr. Iwata says the company's hand-helds offer an experience that mobile phones—no matter how smart the phone—can't match."
----------
so he says that if nintendo doesn't do something about the iphone soon, their future is dark, and then he goes on to extol his product. His first statement is truth, the next is just spin, obviously.
nitendo has been on the ropes before and has always come out ahead.
except that apple is in nintendo's handheld space now. Entirely different ballgame.
nintendo is also great at doing this.
what? Reacting to the competition instead of setting the bar?
"my job is to find the potential in something that others can not see, to secretly pour our resources into them and turn them into hits before anyone else catches on,"
then they'll need something entirely new and different. Not another variant of the same thing.
that last quote almost sounds like something steve jobs would say, funny part is when sj says it he is being innovative yet when someone else says it they are scared.
because we know apple will deliver and we see apple delivering on these bold statements. When jobs dismisses the competition and make promises, we actually have something in our hands that illustrates his words.
here's what tim cook said during january's conference call:
“we believe that we are on the face of the earth to make great products and thats not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when were wrong and the courage to change. And i think regardless of who is in what job those values are so embedded in this company that apple will do extremely well.”
and they have the products to show for it. Easily. Consistently.
So when i hear the rest of the industry talking and making flowery promises, i'll believe it when i see it. With apple, i know it's just a matter of time.
Apple is sitting on around $33-billion in cash, has no debt, and are very conservative with their money. In an economic climate so bad most of us don’t remember worse, apple’s products sell in record numbers. Recession-proof.
I don't see anywhere in the article where Iwata says he is "scared"
try this:
"If we can't make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark," he said.
if you don't think a "dark future" is something to worry about, I certainly wouldn't want you making decisions about a company I cared about...
I have no doubt but that he has a plan to avoid this possible future, but to pretend that it isn't a concern of his is plain stupid.
That last quote almost sounds like something Steve Jobs would say, funny part is when SJ says it he is being innovative yet when someone else says it they are scared.
Developing inovative products in secret is just plain smart. No one is implying that this is a marker of fear. All tech companies do it (and of course Apple excells). A particularly weak form of argument is to invent logically unsound points and try to attribute them to your opponent to make them look bad.
Now, why you see Apple and by extention (apparently) AI, as your opponent, I have no idea. But that is your problem. But why you spend as much time here as anyone, well, that is just sort of sad.
I can't see how Nintendo can compete... getting out the hardware business to write software for the iPhone is probably their best bet.
WII2 would have legs for one more round though, but handheld, no way. Unless they bring out their own phone and app store and change the model considerably.
The Nintendo DS is the fastest selling gaming system of all time. Their handheld business is not going away anytime soon. Iwata said their future is dark if they cannot differentiate themselves from the iPhone. That means that they will find a way to do that.
Also, don't underestimate the value of a d-pad and real buttons. For many types of games, these things are very important. Far more so than a higher screen resolution.
Oh and the source is the Wall Street Freaking Journal! Don't you ever check the provided links?
.. . . ..
"except that apple is in nintendo's handheld space now. Entirely different ballgame"
There have been several handhelds in Nitendos face before most of which you don't even hear about today. Sony is the only one left standing and they aren't doing very well.
Knowing that its time to make changes doesn't mean you are scared it means you are smart. Its the company that doesn't realize it time to change thats in trouble. Sony is a good example.
The reason the iPhone/ iPod Touch are doing well in gaming has to do with the price of games. Its hard to turn down a 4.99 game even if the technology is often 15 years.
"because we know apple will deliver and we see apple delivering on these bold statements. When jobs dismisses the competition and make promises, we actually have something in our hands that illustrates his words."
Apple is like every other company there are things they have delivered on and products that have failed. Apple Tv and the mac mini would be their current failures with the Macbook Air not far behind. Also trying to sell monitors at 5 times the cost of everyone else doesn't seem to be working out too well for them either.
People talk about the tablet when we have no clue whats its going to offer.
The iPod Touch is fun everyone in my family has one but I don't see it driving Nintendo out of business by any stretch.
You seem to have this mental block that if companies fail competition and innovation also fail and all that hurts is the end user. Your blind love for Apple keeps you from that very simple fact.
try this:
if you don't think a "dark future" is something to worry about, I certainly wouldn't want you making decisions about a company I cared about...
I have no doubt but that he has a plan to avoid this possible future, but to pretend that it isn't a concern of his is plain stupid.
Developing inovative products in secret is just plain smart. No one is implying that this is a marker of fear. All tech companies do it (and of course Apple excells). A particularly weak form of argument is to invent logically unsound points and try to attribute them to your opponent to make them look bad.
Now, why you see Apple and by extention (apparently) AI, as your opponent, I have no idea. But that is your problem. But why you spend as much time here as anyone, well, that is just sort of sad.
What he is saying is there will be a dark future if they don't do something about it now. Which means they will do something about it. Do you honestly think a company like Nintendo is just going to roll over. Your dreaming.
Time for Apple to buy Nintendo.
It seems only natural.
The Nintendo DS is the fastest selling gaming system of all time. Their handheld business is not going away anytime soon..
I know of a few companies that fatefully thought similar.
The problem for nintendo is that phones are now multipurpose devices, why buy a handheld if your phone already does 90% of what it does, plus a multitude of other tasks it's doesnt do..?
Slight point with the dpad, but nobody seems to care that much i feel, and there are penty of other ways to input control data accelerometer, gps , augmented reality etc.
A new breed of games is on the horizon, a dpad is a bit yesterday IMO.
See the 2d/3d map game here... http://www.youtube.com/watch?v=agywuau0RHQ
It's refreshing to read that an executive at a competing company can make statements like this without a lot of bluster or histrionics. Too often the business world is framed in epic battles with no room for reflective thought. Compare and contrast with the CEO of Creative, or just about anything that Steve Ballmer says or does.
Well said...I found this refreshing, too! I get so tired of the usual 'corporate speak' where everyone sounds like they are trying to be an 'Attorney' talking with out really saying anything!
The DS has an advantage in that it has buttons for direction and actions, which translate well to some games. It also has the big franchises, and the games will be of reasonable quality at least, and have many hours of gameplay.
However only one screen is touchable, and it's not multitouch. There is no accelerometer so tilting games and tilt-based controls are out the window. Admitted the latter is only to make up for the lack of a direction pad. Downloadable games via a simple application store? Nope. Cheap and free games? Nope.
The next portable console Nintendo do will have to improve on the hardware features, and bring in more non-gaming features. I expect an accelerometer is a dead cert. Higher resolution screens with better 3D will be as well.
Told yas.
But did Iwata actually even remotely hint at it this time?
Satoru Iwata, president of Nintendo, is reportedly an Apple fan who uses an iPhone and Mac laptop. He also denied that there is a rivalry between his company and Apple, noting that attempts to create one makes him "uncomfortable." But Iwata also allegedly sees the iPhone as enough of a threat that Nintendo must work to stand out from it and devices like it.
"If we can't make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark," he said.
Source?
Clearly he knows they are in serious trouble. His sentence says it all. IF, and thats a big IF, they can't make it clear to customer (a.k.a. advertising advertising advertising), they will be pushed aside by buying choices.
The iPod touch is the smart handheld gaming choice. Maybe not for the kids who are used to the gameplay depth of the PSP, but the DS is certainly the third choice, which is a problem. Being a third choice, in a category where most kids choose ONE, at the most, TWO, you are basically sunk.
The same goes for the Wii. In fact, the Wii may be far worse off. Far, far worse.
It is amazing how many devices an iPod touch or iPhone can replace.
Phone
iPod
point and shoot camera
flip video camera
DS or PSP
GPS
digital voice recorder
alarm clock
satellite radio
flashlight
Apple is doing the same thing to the whole consumer electronics industry.
Yeah Johnny, good list and don't forget the PDA and Walkman. Although both were 'dying" before the iPod Touch. And if you take it a little further, the iPhone itself replaces all the above.... including the iPod Touch....and the best selling iPod ever the Nano!!!
Yeah Johnny, good list and don't forget the PDA and Walkman. Although both were 'dying" before the iPod Touch. And if you take it a little further, the iPhone replaces all the above including the iPod Touch!
In addition, mine also replaced the little sticky notes that I would write my shopping list on. (...and then leave at the house sitting on the counter)
It seems only natural.
Right- that would really help the iPhone make business enterprise inroads.
Yeah Johnny, good list and don't forget the PDA and Walkman. Although both were 'dying" before the iPod Touch. And if you take it a little further, the iPhone replaces all the above including the iPod Touch!
I wouldn't say replace, I would say that it could do all of these things though but would you really replace your point and shoot camera with one of these? I know many people use them but its not really a replacement, at least not yet. Not to mention that an iPod and walkman are really the same thing when considering its replacing something and I'm not sure that I'd really use this for recording serious video either. Also, most mobiles phones can do these, perhaps not as well though.
It is amazing how many devices an iPod touch or iPhone can replace.
Phone
iPod
point and shoot camera
flip video camera
DS or PSP
GPS
digital voice recorder
alarm clock
satellite radio
flashlight
You forgot spastic colon.
Seriously, my favorite new device is as a product scanner. RedLaser app. Fantastic and accurate.
In addition, mine also replaced the little sticky notes that I would write my shopping list on. (...and then leave at the house sitting on the counter)
Done it many times! Write a list so as not to forget anything only to forget the damn list!
The Nintendo DS is the fastest selling gaming system of all time. Their handheld business is not going away anytime soon. Iwata said their future is dark if they cannot differentiate themselves from the iPhone. That means that they will find a way to do that.
Also, don't underestimate the value of a d-pad and real buttons. For many types of games, these things are very important. Far more so than a higher screen resolution.
Fastest selling doesn't get you anywhere without other pieces fitting into place.
Nintendo has sold 115 million DS in over 3 full years worldwide.
Apple has sold over 60 million iPhone and iPod touch, in just over 2 years.
The key differences, going forward, being:
1. The DS does one thing. You can argue you this, but the DS does one thing. Play $34 games, some of which, are lower quality than a $0.99 iPhone games.
2. The iPhone/iPod touch initial investment is much higher. This would be a downside, if people weren't speaking with their wallets. The sales numbers, compared with the difference in initial sales revenue, is staggering. Most analysts would say, from these data alone, that the iPhone OS is currently more successful.