As long as Microsoft and other competitors exist (which they always will), Apple has no incentive to blab about what they're working on so others can copy it. The iPhone was announced early so people would know what it was, but it was the longest delay in quite some time and was partially due to getting FCC certification. I don't remember seeing product demonstrations of the Apple TV, just a hint at it when it was still called iTV. Everything else since then (save Snow Leopard, which is for developers) has been released on the spot or soon after (i.e., at the end of the month or the next month).
I recall they had a thoughrough demonstration on what the iTV was, not just a hint, but what the device was going to look like, how it connected and how it worked. The only major changes to the released product was the name and the user interface had a somewhat different look, but it still operated pretty much the same way.
As for showing it early, I think Apple needed a compelling device to show movie studios that they were serious about selling movies. It does follow your theme, they don't talk about products in development unless they have a good reason to do so.
I recall they had a thoughrough demonstration on what the iTV was, not just a hint, but what the device was going to look like, how it connected and how it worked. The only major changes to the released product was the name and the user interface had a somewhat different look, but it still operated pretty much the same way.
As for showing it early, I think Apple needed a compelling device to show movie studios that they were serious about selling movies. It does follow your theme, they don't talk about products in development unless they have a good reason to do so.
Yeah, I think you're right actually. I remember Jobs saying something about "we're calling it, for the time being, iTV," but did they really show off the interface and concept? Wasn't it just a few weeks before their Macworld keynote where it was renamed Apple TV? But it would make more sense to show it ahead of time too, that's true.
Yeah, I think you're right actually. I remember Jobs saying something about "we're calling it, for the time being, iTV," but did they really show off the interface and concept? Wasn't it just a few weeks before their Macworld keynote where it was renamed Apple TV? But it would make more sense to show it ahead of time too, that's true.
They showed at least a partially functioning device about six months in advance, some pictures are here:
While I can't confirm that Apple will exhibit at CES, I can confirm after seeing the 2010 floorplan and the companies signing up at the CES sales office for 2010 that there will be a Macintosh section in the east portion of the North Hall. There is also one significant island space adjacent to that section blocked off as reserved that is the same footprint as what Apple had in Macworld this year.
Apple said they clearly pulled out of MacWorld because of product time line issues... now they want to join CES? Sounds fishy to me!
Sounds like Apple is confused at what they want.
It sounds odd, but not fishy. Apple likely are just going more mainstream. By Apple attending CES next year, doesn't mean they are going to attend the year after. Whereas with MacWorld, attending the following year was simply expected. They are cutting that tie, they are taking back control.
It sounds odd, but not fishy. Apple likely are just going more mainstream. By Apple attending CES next year, doesn't mean they are going to attend the year after. Whereas with MacWorld, attending the following year was simply expected. They are cutting that tie, they are taking back control.
Again, the Mac faithful follow MacWorld... they don't follow CES really...
And does that mean Apple will release products every two years now instead of the norm routine?
Again, the Mac faithful follow MacWorld... they don't follow CES really...
And does that mean Apple will release products every two years now instead of the norm routine?
Apple don't just make Macs anymore. Apple will release products every year, but they don't want to be tied down by the Mac, or a fixed event, ala Macworld.
This year they expect 100+ thousand people to attend
That's what they may be been putting the brave face on for, but several of my friends who work at Casino's in vegas are now up to four days off a week (two extra because of the slowdown) - yes, even during CES. They had no where near that many people this year.
Another perspective. There are similar reports out there if you just do some googling.
Trade shows are dead. The economy just finished off the grand daddy of them all - CES. I grew up in Vegas; attended Comdex, Interop (back when you weren't allowed to exhibit unless your gear could interoperate with the show network) and was at the original NES launch at CES. It was a heck of a run, but the web has made trade shows redundant.
I would be shocked if Apple were to go to CES next year and substantially alter their presence. I fully expect Apple to continue releasing products on their own terms at their own events - there is no reason for them to try to coordinate with trade show schedules any more.
And before someone calls foul and points to WWDC - WWDC is different. It's a training conference - there is value in those still. But sales oriented trade shows are going to be increasingly hard to justify.
That's what they may be been putting the brave face on for, but several of my friends who work at Casino's in vegas are now up to four days off a week (two extra because of the slowdown) - yes, even during CES. They had no where near that many people this year.
Another perspective. There are similar reports out there if you just do some googling.
Trade shows are dead. The economy just finished off the grand daddy of them all - CES. I grew up in Vegas; attended Comdex, Interop (back when you weren't allowed to exhibit unless your gear could interoperate with the show network) and was at the original NES launch at CES. It was a heck of a run, but the web has made trade shows redundant.
CES is not dead yet. A reduction in attendence for one year isn't necessarily the cancellation of a show, it's definitely possible, but I hope people don't just give up like fatalists. It isn't over until the fat lady sings, and I didn't hear her sing just yet. Times are tough for the industry, but that's nothing new, what did CES look like in the middle of the dot bomb?
The web may have made announcing products at trade shows redundant, but it's still a good way to find and make business connections and network. At least for me, relying on the web for everything leads to a bit of a tunnel vision, I've found shows to be useful to see who else is out there, in terms of all the vendors, big and small, and to see who the customers are, and to get exposed to the broader industry.
While I can't confirm that Apple will exhibit at CES, I can confirm after seeing the 2010 floorplan and the companies signing up at the CES sales office for 2010 that there will be a Macintosh section in the east portion of the North Hall. There is also one significant island space adjacent to that section blocked off as reserved that is the same footprint as what Apple had in Macworld this year.
Interesting. Thanks for sharing. ... One question, this "footprint", what is the equivalent space taken up by other brands at CES? Would you say this "footprint" is about the size of Nokia's presence? Asus? Sony? What are the brands that would be taking up this kind of floorspace? Would be interesting to know.
Just one thing, we have to keep in mind, as those of us exposed to event marketing know, these kind of things, especially the floorplan, can change quite a bit in the space of several months. Especially with Apple, they will go pretty far, pay all the deposits, etc... until sometimes even the last minute, everything looks peachy, but they can still pull out.
That said, I think Apple, if they have a presence at CES, would not feel compelled to announce any new products. Some floorspace and demos is all they need to have a presence. If it is their first time exhibiting, they could go in polished, take up a decent exhibit space, but they might not necessarily be "loud". They won't feel terribly compelled to announce *any* new products since they are not likely to want to fight with the other "big boys" for press attention.
CES is not dead yet. A reduction in attendence for one year isn't necessarily the cancellation of a show, it's definitely possible, but I hope people don't just give up like fatalists. It isn't over until the fat lady sings, and I didn't hear her sing just yet.
I'm not giving up, it's just fact. Look at Interop and Comdex. CES just took longer because it's got more industries involved in it, but they have been coasting on momentum for a few years now. This economy will take that momentum away. Once attendance starts to spiral, it becomes a self-fullfilling prophecy.
Why do you think IDG is handing out passes for next years MacWorld like crazy?
Just the way these things work....
Quote:
Times are tough for the industry, but that's nothing new, what did CES look like in the middle of the dot bomb?
This is a little different - the web is far more established then back then and unlike the dot bomb the current economic influencers are across all industries.
Quote:
it's still a good way to find and make business connections and network.
Sure it is - I'm a firm believer in "pressing the flesh". But it's also very expensive - expenses that are easy to target and eliminate (see this years attendance).
Quote:
At least for me, relying on the web for everything leads to a bit of a tunnel vision, I've found shows to be useful to see who else is out there, in terms of all the vendors, big and small, and to see who the customers are, and to get exposed to the broader industry.
I don't think CES is out next year, but I think the era of the mega show (and CES as we knew it) is over - Interop is hanging on, but instead of filling the main convention center, it's off in smaller ones like the Mandelay Bay convention center. I was in Vegas for the Microsoft Management Summit last year (at the Venetian) and went over to Interop for an afternoon - it was a sad shadow of it's former self \
Peon... CES is not MS's playgorund. And despite what the non-informed writer of this article thinks, CES is NOT a party held in honor of MS.
I was speaking strictly within the category that applies. No one said CES was held in honor of MS. Do I really need to be that specific for you to get what I was referring to?
why would Apple have a presence at any show when the press will come to them and they have showrooms (stores) all over the country?
trade shows are incredibly expensive.. the elaborate booths can cost hundreds of thousands of dollars to design and build, plus you have to pay for your space on the floor, never mind the cost of shipping all your goods/people/and booth to the destination.
the press fawns over apple every time they're on the verge of announcing something new... just look at all the MSM that's talking about the tablet that's STILL nothing more than a rumor right now.
why fight for the attention of the attendees when you know they're interested if they walk into the stores. I'll be the big apple stores get more foot traffic in one day than the Apple booth at MWSF or even @ CES get the entire show.
Apple doesn't need to attend. They maintain a looming presence anyway. A good portion of CES was all about what Apple was expected to do. Might as well save a buck and let everyone else do the publicity for you.
CES 2010 is happening RIGHT NOW. And Apple isn't there. You obviously came here via the Daring Fireball link and aren't paying attention to why Gruber linked it.
Comments
As long as Microsoft and other competitors exist (which they always will), Apple has no incentive to blab about what they're working on so others can copy it. The iPhone was announced early so people would know what it was, but it was the longest delay in quite some time and was partially due to getting FCC certification. I don't remember seeing product demonstrations of the Apple TV, just a hint at it when it was still called iTV. Everything else since then (save Snow Leopard, which is for developers) has been released on the spot or soon after (i.e., at the end of the month or the next month).
I recall they had a thoughrough demonstration on what the iTV was, not just a hint, but what the device was going to look like, how it connected and how it worked. The only major changes to the released product was the name and the user interface had a somewhat different look, but it still operated pretty much the same way.
As for showing it early, I think Apple needed a compelling device to show movie studios that they were serious about selling movies. It does follow your theme, they don't talk about products in development unless they have a good reason to do so.
I recall they had a thoughrough demonstration on what the iTV was, not just a hint, but what the device was going to look like, how it connected and how it worked. The only major changes to the released product was the name and the user interface had a somewhat different look, but it still operated pretty much the same way.
As for showing it early, I think Apple needed a compelling device to show movie studios that they were serious about selling movies. It does follow your theme, they don't talk about products in development unless they have a good reason to do so.
Yeah, I think you're right actually. I remember Jobs saying something about "we're calling it, for the time being, iTV," but did they really show off the interface and concept? Wasn't it just a few weeks before their Macworld keynote where it was renamed Apple TV? But it would make more sense to show it ahead of time too, that's true.
Yeah, I think you're right actually. I remember Jobs saying something about "we're calling it, for the time being, iTV," but did they really show off the interface and concept? Wasn't it just a few weeks before their Macworld keynote where it was renamed Apple TV? But it would make more sense to show it ahead of time too, that's true.
They showed at least a partially functioning device about six months in advance, some pictures are here:
http://www.engadget.com/2006/09/12/l...-its-showtime/
http://www.engadget.com/2006/09/12/h...itv-prototype/
Final product introduction:
http://www.engadget.com/2007/01/09/i...omes-apple-tv/
They showed at least a partially functioning device about six months in advance, some pictures are here:
http://www.engadget.com/2006/09/12/l...-its-showtime/
http://www.engadget.com/2006/09/12/h...itv-prototype/
Final product introduction:
http://www.engadget.com/2007/01/09/i...omes-apple-tv/
Oh wow, yeah I remember that now.
While I can't confirm that Apple will exhibit at CES
While who can't confirm?
Sounds like Apple is confused at what they want.
Apple said they clearly pulled out of MacWorld because of product time line issues... now they want to join CES? Sounds fishy to me!
Sounds like Apple is confused at what they want.
It sounds odd, but not fishy. Apple likely are just going more mainstream. By Apple attending CES next year, doesn't mean they are going to attend the year after. Whereas with MacWorld, attending the following year was simply expected. They are cutting that tie, they are taking back control.
It sounds odd, but not fishy. Apple likely are just going more mainstream. By Apple attending CES next year, doesn't mean they are going to attend the year after. Whereas with MacWorld, attending the following year was simply expected. They are cutting that tie, they are taking back control.
Again, the Mac faithful follow MacWorld... they don't follow CES really...
And does that mean Apple will release products every two years now instead of the norm routine?
Again, the Mac faithful follow MacWorld... they don't follow CES really...
And does that mean Apple will release products every two years now instead of the norm routine?
Apple don't just make Macs anymore. Apple will release products every year, but they don't want to be tied down by the Mac, or a fixed event, ala Macworld.
This year they expect 100+ thousand people to attend
That's what they may be been putting the brave face on for, but several of my friends who work at Casino's in vegas are now up to four days off a week (two extra because of the slowdown) - yes, even during CES. They had no where near that many people this year.
Another perspective. There are similar reports out there if you just do some googling.
Trade shows are dead. The economy just finished off the grand daddy of them all - CES. I grew up in Vegas; attended Comdex, Interop (back when you weren't allowed to exhibit unless your gear could interoperate with the show network) and was at the original NES launch at CES. It was a heck of a run, but the web has made trade shows redundant.
I would be shocked if Apple were to go to CES next year and substantially alter their presence. I fully expect Apple to continue releasing products on their own terms at their own events - there is no reason for them to try to coordinate with trade show schedules any more.
And before someone calls foul and points to WWDC - WWDC is different. It's a training conference - there is value in those still. But sales oriented trade shows are going to be increasingly hard to justify.
That's what they may be been putting the brave face on for, but several of my friends who work at Casino's in vegas are now up to four days off a week (two extra because of the slowdown) - yes, even during CES. They had no where near that many people this year.
Another perspective. There are similar reports out there if you just do some googling.
Trade shows are dead. The economy just finished off the grand daddy of them all - CES. I grew up in Vegas; attended Comdex, Interop (back when you weren't allowed to exhibit unless your gear could interoperate with the show network) and was at the original NES launch at CES. It was a heck of a run, but the web has made trade shows redundant.
CES is not dead yet. A reduction in attendence for one year isn't necessarily the cancellation of a show, it's definitely possible, but I hope people don't just give up like fatalists. It isn't over until the fat lady sings, and I didn't hear her sing just yet. Times are tough for the industry, but that's nothing new, what did CES look like in the middle of the dot bomb?
The web may have made announcing products at trade shows redundant, but it's still a good way to find and make business connections and network. At least for me, relying on the web for everything leads to a bit of a tunnel vision, I've found shows to be useful to see who else is out there, in terms of all the vendors, big and small, and to see who the customers are, and to get exposed to the broader industry.
While I can't confirm that Apple will exhibit at CES, I can confirm after seeing the 2010 floorplan and the companies signing up at the CES sales office for 2010 that there will be a Macintosh section in the east portion of the North Hall. There is also one significant island space adjacent to that section blocked off as reserved that is the same footprint as what Apple had in Macworld this year.
Interesting. Thanks for sharing.
Just one thing, we have to keep in mind, as those of us exposed to event marketing know, these kind of things, especially the floorplan, can change quite a bit in the space of several months. Especially with Apple, they will go pretty far, pay all the deposits, etc... until sometimes even the last minute, everything looks peachy, but they can still pull out.
That said, I think Apple, if they have a presence at CES, would not feel compelled to announce any new products. Some floorspace and demos is all they need to have a presence. If it is their first time exhibiting, they could go in polished, take up a decent exhibit space, but they might not necessarily be "loud". They won't feel terribly compelled to announce *any* new products since they are not likely to want to fight with the other "big boys" for press attention.
CES is not dead yet. A reduction in attendence for one year isn't necessarily the cancellation of a show, it's definitely possible, but I hope people don't just give up like fatalists. It isn't over until the fat lady sings, and I didn't hear her sing just yet.
I'm not giving up, it's just fact. Look at Interop and Comdex. CES just took longer because it's got more industries involved in it, but they have been coasting on momentum for a few years now. This economy will take that momentum away. Once attendance starts to spiral, it becomes a self-fullfilling prophecy.
Why do you think IDG is handing out passes for next years MacWorld like crazy?
Just the way these things work....
Times are tough for the industry, but that's nothing new, what did CES look like in the middle of the dot bomb?
This is a little different - the web is far more established then back then and unlike the dot bomb the current economic influencers are across all industries.
it's still a good way to find and make business connections and network.
Sure it is - I'm a firm believer in "pressing the flesh". But it's also very expensive - expenses that are easy to target and eliminate (see this years attendance).
At least for me, relying on the web for everything leads to a bit of a tunnel vision, I've found shows to be useful to see who else is out there, in terms of all the vendors, big and small, and to see who the customers are, and to get exposed to the broader industry.
I don't think CES is out next year, but I think the era of the mega show (and CES as we knew it) is over - Interop is hanging on, but instead of filling the main convention center, it's off in smaller ones like the Mandelay Bay convention center. I was in Vegas for the Microsoft Management Summit last year (at the Venetian) and went over to Interop for an afternoon - it was a sad shadow of it's former self
Stevenote at 2010 CES.
Would be a changing of the guard from the standard Microsoft Keynote.
The majority of you need to come to your senses.
Peon... CES is not MS's playgorund. And despite what the non-informed writer of this article thinks, CES is NOT a party held in honor of MS.
I was speaking strictly within the category that applies. No one said CES was held in honor of MS. Do I really need to be that specific for you to get what I was referring to?
trade shows are incredibly expensive.. the elaborate booths can cost hundreds of thousands of dollars to design and build, plus you have to pay for your space on the floor, never mind the cost of shipping all your goods/people/and booth to the destination.
the press fawns over apple every time they're on the verge of announcing something new... just look at all the MSM that's talking about the tablet that's STILL nothing more than a rumor right now.
why fight for the attention of the attendees when you know they're interested if they walk into the stores. I'll be the big apple stores get more foot traffic in one day than the Apple booth at MWSF or even @ CES get the entire show.
CES 2010 is happening RIGHT NOW. And Apple isn't there. You obviously came here via the Daring Fireball link and aren't paying attention to why Gruber linked it.