Apple quietly reinstates swimwear iPhone application
Following a report from AppleInsider earlier Tuesday about an online swimwear store's iPhone application being pulled for having "overtly sexual content," Apple has returned the software to the App Store.
Andrew Long, managing director of Exploding Phone, said the application for U.K. designer swimwear seller Simply Beach was reinstated around 1 p.m. Tuesday afternoon. Long's development firm is responsible for application, which is available for the iPhone and iPod touch.
"Neither I, or my customer have received any communication from Apple," Long told AppleInsider.
The age restrictions for the 0.4MB application were not modified -- it remains available for ages 4 and up. The applications content, including photos of women in bikinis, also remains intact.
On Friday, Simply Beach was removed from the App Store because Apple initially felt it included "overtly sexual content." It was lumped in to a massive purge of more than 5,000 applications.
Apple said the change of policy was made in response to numerous complaints from customers who were concerned children would be able to access inappropriate software on the App Store. But some other adult-oriented applications, including creations from publications Playboy and Sports Illustrated, were allowed to remain. Phil Schiller, Apple's head of worldwide product marketing, said some content from well-known and established brands was allowed to remain.
Andrew Long, managing director of Exploding Phone, said the application for U.K. designer swimwear seller Simply Beach was reinstated around 1 p.m. Tuesday afternoon. Long's development firm is responsible for application, which is available for the iPhone and iPod touch.
"Neither I, or my customer have received any communication from Apple," Long told AppleInsider.
The age restrictions for the 0.4MB application were not modified -- it remains available for ages 4 and up. The applications content, including photos of women in bikinis, also remains intact.
On Friday, Simply Beach was removed from the App Store because Apple initially felt it included "overtly sexual content." It was lumped in to a massive purge of more than 5,000 applications.
Apple said the change of policy was made in response to numerous complaints from customers who were concerned children would be able to access inappropriate software on the App Store. But some other adult-oriented applications, including creations from publications Playboy and Sports Illustrated, were allowed to remain. Phil Schiller, Apple's head of worldwide product marketing, said some content from well-known and established brands was allowed to remain.
Comments
Oh wait . . . it's AppleInsider.
sighs..is there *really* a need for an app like this??
Yes -- in fact, an app like this can fulfill many needs.
;^)
And the company definitely got some publicity!!!
And as an added "hidden" feature, when you shake the iPhone/touch, the swimsuit models get the "wobblies".
Double tap the models and they go nude!
</joke>
Can't the control police at Apple make up their mind(s)?
I think they just did.
Now all the whining and and-wringing can stop.
Oh wait . . . it's AppleInsider.
Don't pretend as if mistakenly removing this one app was the problem. The problem is with the much bigger policy decision by Apple. The mistaken removal of this app only serves to highlight the frivolousness of the policy, it was never the locus of the problem.
Pronto. Now Apple is a reasonable and loveable company again.
Interestingly, they left up a pretty darn sexy application for a magazine I've never read
True Cowboy Magazine
Going to www.truecowboymagazine.com does work and seems to be a real magazine.