Apple requires six feet of space for sanctioned iPad display
Educational stores displaying Apple's forthcoming iPad must provide at least six feet of distance from any other product, sources familiar with the matter have said.
The official Apple policy applies to all products, including other ones from Apple. Those who do not comply with the rule will not be allowed to show the device in their store.
The iPad will be publicly available starting April 3.
The official Apple policy applies to all products, including other ones from Apple. Those who do not comply with the rule will not be allowed to show the device in their store.
The iPad will be publicly available starting April 3.
Comments
6 feet sounds wider than a bookstore aisle?seems like a pretty annoying rule that helps nobody including Apple. I wonder if this rumor is a garbling of something else entirely.
Six feet in all directions, plus the display itself, you're talkin' at least 80 sq ft in the best case scenario, on a wall or at a corner. Yeah, good luck with that one, Apple.
It is not at all onerous. My guess is that Apple will have a lot of luck with it.
The last thing we want is for a non-apple retailer to be bringing in customers to look at the fancy iPad only to try and sell them some other product that is within six feet of the iPad.
Educational stores displaying Apple's forthcoming iPad must provide at least six feet of distance from any other product
I want to see the signs they put up:
"A magical and revolutionary product, an incredibly responsive Multi-Touch screen - DO NOT TOUCH!"
I want to see the signs they put up:
"A magical and revolutionary product, an incredibly responsive Multi-Touch screen - DO NOT TOUCH!"
It has nothing to do with whether or not customers can touch the product. Apple's requirements will make it virtually impossible for potential customers to touch any other product while gawking at the iPad.
wow ... to have a say to where and how your product is displayed within a retail environment is[sic] an oscar, gold medal or a noble[sic] prize for above excellence in marketing.
You've got to be kidding, right? Have you never worked in retail or even observed retail merchandising? Are you familiar with the term "planogram"? Have you never wondered why Duracell batteries are often displayed in a six-foot tall branded display in a completely different location than the other batteries for sale? Why don't stores put Pepsi and Dr. Pepper in a Coca-cola branded cooling display? Do you think it's the stores who make these decisions?