How much revenue can I get from iAd?
Hi there,
I am considering creating an app for the first time. Since it will represent a significant time investment, I am wondering if it will get a decent return ($) on my investment.
I am thinking of making the app free and running it with iAd. Therefore, I've been trying to find statistics about how much money developers typically get, but I've had no luck. COULD SOMEONE RUNNING iAd POST THEIR TYPICAL REVENUE? Thanks.
So far, I know that revenue will depend on the:
- App's Popularity
- App's Type/use
- App's User demographics
- Number of companies advertising on the iAd network
- Developer/Apple earning ratio (now at 60/40)
Also, these are the metrics I know (although I am not 100% sure):
- Requests: Number of times an add starts loading
- Impressions: Number of times an add completes loading
- Fill Rate: Impressions/Requests
- Click-through ratio (CTR): Clicks/Impressions
- Effective cost per thousand ad impressions (ePCM): [earnings/ad impressions] * 1000
Finally, here are some questions that I am hoping someone can answer:
- What are the formulas for calculating revenue in iAd, AdMob, and AdSense?
- Is it possible to get different revenue amounts with the same number of impressions and clicks (i.e. different ads being displayed)?
Thank you all.
I am considering creating an app for the first time. Since it will represent a significant time investment, I am wondering if it will get a decent return ($) on my investment.
I am thinking of making the app free and running it with iAd. Therefore, I've been trying to find statistics about how much money developers typically get, but I've had no luck. COULD SOMEONE RUNNING iAd POST THEIR TYPICAL REVENUE? Thanks.
So far, I know that revenue will depend on the:
- App's Popularity
- App's Type/use
- App's User demographics
- Number of companies advertising on the iAd network
- Developer/Apple earning ratio (now at 60/40)
Also, these are the metrics I know (although I am not 100% sure):
- Requests: Number of times an add starts loading
- Impressions: Number of times an add completes loading
- Fill Rate: Impressions/Requests
- Click-through ratio (CTR): Clicks/Impressions
- Effective cost per thousand ad impressions (ePCM): [earnings/ad impressions] * 1000
Finally, here are some questions that I am hoping someone can answer:
- What are the formulas for calculating revenue in iAd, AdMob, and AdSense?
- Is it possible to get different revenue amounts with the same number of impressions and clicks (i.e. different ads being displayed)?
Thank you all.
Comments
If at all possible, make your app as original and fun and easy to use as possible. Your success awaits.
ivan.rnn01: I am not talking in behalf of a company. I want to create this app for my own benefit. That is why I am trying to learn as much as I can since I will be on this all alone. You might be surprised, but I did find people who posted their revenues. This is what I've found so far:
SAMPLE 1
Period length: 14 days
Requests: 185,000
Impressions: 73,000
Fill rate: 40%
CTR: unknown
eCPM: $4.55
Revenue: $331.94
Projected monthly revenue: $711.30
SAMPLE 2
Period length: 14 days
Requests: unknown
Impressions: 23,500
Fill rate: unknown
CTR: unknown
eCPM: $8.46
Revenue: $200
Projected monthly revenue: $428.57
SAMPLE 3
Period length: 1 day
Requests: 26.651
Impressions: 9,300
Fill rate: 34.90%
CTR: 11.80%
eCPM: $147.55 (This value is real, but it is unusually high. Normal range is $1-$10)
Revenue: $1,372.20
Projected monthly revenue: $41,166 (only if such high performance was maintained)
PLEASE, if you are a developer running iAd, post your statistics. Thanks!