"Marin believes the Foothills region is poised to become a major data center cluster. "We've seen it happen over the years and we've heard references to the area as the next Quincy, Washington," Marin says, referring to a region that attracted Microsoft and Yahoo server farms a few years ago. "After the first two or three in, there's a herd to follow. There's a herd mentality for a number of reasons. By the time the third or fourth guy goes there, there's such an infrastructure from the power and vendor standpoint that you do see a data center cluster." Marin says some megatrends ? such as cloud computing, applications on personal devices and music and video storage ? are driving data center demand. "Apple is a great example. The success of their products has driven data center demand. They did not think they would need this much data space." Marin says Duke Energy has been "fantastic" in the development of North Carolina's data center infrastructure. Power availability, the cost of that power, and the source of its generation are key considerations in siting a data center, and Duke delivers on all counts, he says. "Duke delivers the first substation on site at no cost to the user," he explains, "and for these big projects where you need a 45- or 100-megawatt substation, Duke will deliver it on site."