DiscreetFX Platform Shift
Press Release URL = http://www.discreetfx.com/press.html
Chicago, IL -- November 8th, 2010
DiscreetFX's primary focus for quite a while has been developing visual effects products for video editing solutions on Windows. We would sometimes also make these effects available at a later date for Mac OS X. Potential Mac customers would call us concerned because certain products would ship much later for Mac OS X if ever. As 2010 winds down and ends we have noticed a softening in our Windows effects business. We did some research and found that while companies that sell integrated hardware/software solutions on Windows are doing fine software only vendors have noticed a great slow down.
Our research results have come back and this downward spiral will only continue and accelerate in the future. Microsoft continues to bleed many key executives at an alarming pace. What do they know that we don't? Since we wish to grow and expand DiscreetFX we plan to avoid this destitution and software sales decay. For some time we have already run the business side of DFX on Mac OS X and this has worked out well. Starting today we will change the focus of our software effects development from Windows to Mac OS X. Now the OS X versions of our software will come out first and later the Windows versions will ship if ever depending on the product. The first product this will affect is MusicFX.
This decision should strengthen DiscreetFX and help it grow. We are only reporting it here for transparency reasons and for full disclosure to our customers. Of course old products are still fully supported. If you have questions don't hesitate to ask. Our first mission is to help our great customer base. Exciting times are ahead like the Mac App Store. A lot of our regular customers have changed platforms from Windows to Mac and we will now join them. Expect to see other software developers follow suit. We are usually slightly ahead of the curb. If you remember we were one of the first to embrace selling software on Flash drives in 2006 and we completely moved to selling all our FX software on Flash drives in 2008. Apple just started selling Mac OS X and iLife 11 on Flash drives last week with the new MacBook Air.
About DiscreetFX Inc. DiscreetFX creates digital video effects that make your productions and films more effective! DiscreetFX's stunning digital transitions support the TriCaster family of products including: TriCaster, TriCaster DUO, TriCaster PRO, TriCaster STUDIO and TriCaster BROADCAST, which are trademarks of NewTek Inc. DiscreetFX effects also work with VT[5] & SpeedEDIT 2 from NewTek Inc. and Final Cut Studio 3 from Apple Inc.
Chicago, IL -- November 8th, 2010
DiscreetFX's primary focus for quite a while has been developing visual effects products for video editing solutions on Windows. We would sometimes also make these effects available at a later date for Mac OS X. Potential Mac customers would call us concerned because certain products would ship much later for Mac OS X if ever. As 2010 winds down and ends we have noticed a softening in our Windows effects business. We did some research and found that while companies that sell integrated hardware/software solutions on Windows are doing fine software only vendors have noticed a great slow down.
Our research results have come back and this downward spiral will only continue and accelerate in the future. Microsoft continues to bleed many key executives at an alarming pace. What do they know that we don't? Since we wish to grow and expand DiscreetFX we plan to avoid this destitution and software sales decay. For some time we have already run the business side of DFX on Mac OS X and this has worked out well. Starting today we will change the focus of our software effects development from Windows to Mac OS X. Now the OS X versions of our software will come out first and later the Windows versions will ship if ever depending on the product. The first product this will affect is MusicFX.
This decision should strengthen DiscreetFX and help it grow. We are only reporting it here for transparency reasons and for full disclosure to our customers. Of course old products are still fully supported. If you have questions don't hesitate to ask. Our first mission is to help our great customer base. Exciting times are ahead like the Mac App Store. A lot of our regular customers have changed platforms from Windows to Mac and we will now join them. Expect to see other software developers follow suit. We are usually slightly ahead of the curb. If you remember we were one of the first to embrace selling software on Flash drives in 2006 and we completely moved to selling all our FX software on Flash drives in 2008. Apple just started selling Mac OS X and iLife 11 on Flash drives last week with the new MacBook Air.
About DiscreetFX Inc. DiscreetFX creates digital video effects that make your productions and films more effective! DiscreetFX's stunning digital transitions support the TriCaster family of products including: TriCaster, TriCaster DUO, TriCaster PRO, TriCaster STUDIO and TriCaster BROADCAST, which are trademarks of NewTek Inc. DiscreetFX effects also work with VT[5] & SpeedEDIT 2 from NewTek Inc. and Final Cut Studio 3 from Apple Inc.
Comments
Now the OS X versions of our software will come out first and later the Windows versions will ship if ever depending on the product. The first product this will affect is MusicFX.
Interesting development. It's good to have you here on the forum.
I found it difficult to find examples of results of the plugin effects you have on the site. That's one thing that helps a lot before purchasing is seeing the plugin used in a real world scenario. Pricing options should also be more prominent but a Mac App Store should help here.
I found it difficult to find examples of results of the plugin effects you have on the site. That's one thing that helps a lot before purchasing is seeing the plugin used in a real world scenario. Pricing options should also be more prominent but a Mac App Store should help here.
I second Marvin's comments.
Your right about that, we are working on some example videos showing the effects in action.