Apple passes Nokia to become top smartphone maker in Australia

Posted:
in iPhone edited January 2014
Apple's iPhone has taken a 36.5 percent share of the smartphone market in Australia, passing Nokia's 30.5 percent share to become the continent's top smartphone maker.



According to IDC figures reported by the Sydney Morning Herald, Nokia remains the top mobile maker overall, with a 37.6 percent share of all phones sold.



However, Nokia's loss of its leadership role in smartphones is notable for two reasons. First, sophisticated smartphones account for most of the profits in the mobile handset industry, and Nokia's Symbian has fallen behind in the software technology needed to deliver compelling smartphone products.



Secondly, Australia represents a significant foreign market that Nokia has comfortably held under its control since taking the top selling smartphone title from Palm in 2002.



Nokia has never had much of a presence in the US, where Apple initially shipped the iPhone. However, as Apple expanded to take leading positions in Europe and Japan as the most popular phone model, Symbian has retreated into smaller markets.



Web statistics published last week by StatCounter indicate Apple's iOS has already taken the lead in North America, Europe and Australia as the most popular devices to browse the web.







Android advancing from the rear



Behind Apple's iOS iPhone and Nokia's Symbian smartphones, all of the manufacturers using Google's Android OS together amount to a collective share of 21 percent of the Australian smartphone market. That share is growing fast, up from only 2.1 percent at the beginning of the year.



"It's looking like next year it's going to be close between Android and Apple," IDC Australia analyst Mark Novosel said in the report, "but I would be inclined to say that Apple will keep its lead, although we have been under pretty much every quarter with our Android forecast so anything really is possible at this stage."



Smartphone sales in Australia have grown by 67 percent over the last year, and now account for 60 percent of all mobiles sold.



"2011 will be a critical year in the Australian market, Android will continue its strong upward trend, with Apple's iOS leading the charge," Novosel concluded.

Comments

  • Reply 1 of 16
    melgrossmelgross Posts: 33,285member
    I would say that the Australian market is significant psychologically, but small, with only about 21 million people. As far as I know, apple is in 89 countries, at least from last I looked. That leaves about another 90, though most of those are pretty small. It seems as though Nokia is in about all of them. I don't know about Android.
  • Reply 2 of 16
    Android will come out on top eventually as they are on more devices, exposed to more eyes and more salespeople, thus more sales.



    I predict a eventual backlash against the iPhone coming from salespeople at locations other than at Apple Stores, as Android phone makers offer better sales incentives.



    It's ok though, Steve and Eric planned this all out in advance, someone had to be the larger "open" platform and Steve surely didn't want Ballmer to have it.
  • Reply 3 of 16
    I was in a Vodafone? store in Chatswood the other day for a few hours (USB modem problems) and about 6 people came in asking for iPhone 4's. The store only gets in (i was told) about 2 per week, so supply here must be totally non existent. Customers either walked out, or one mother tried to get her 'child' to have something different. So once supply problems, or better allocation is reached, these figures should be even better.
  • Reply 4 of 16
    I wonder what the numbers are over the ditch, here in NZ?
  • Reply 5 of 16
    ozexigeozexige Posts: 215member
    Quote:
    Originally Posted by MarkJones View Post


    Android will come out on top eventually as they are on more devices, exposed to more eyes and more salespeople, thus more sales.



    I predict a eventual backlash against the iPhone coming from salespeople at locations other than at Apple Stores, as Android phone makers offer better sales incentives.



    It's ok though, Steve and Eric planned this all out in advance, someone had to be the larger "open" platform and Steve surely didn't want Ballmer to have it.



    And your somewhat confusing post has something to do with the iPhone's dominance in Oz?



    Regardless of our 'insignificant' head count, the numbers show what would happen in the US when the iPhone can be purchased from Verizon, T mobile and others.



    If you don't have an iPhone, in Australia, you're in the minority.
  • Reply 6 of 16
    ozexigeozexige Posts: 215member
    When did drums go out of fashion in NZ ??
  • Reply 7 of 16
    sflocalsflocal Posts: 5,978member
    And with almost four years and another smartphone os (Android) entering the arena, what has Nokia done so far to even attempt to remain relevant??



    Nothing.
  • Reply 8 of 16
    Quote:
    Originally Posted by sflocal View Post


    And with almost four years and another smartphone os (Android) entering the arena, what has Nokia done so far to even attempt to remain relevant??



    Nothing.



    Still mucking about with Symbian!...... the company has lost the plot.
  • Reply 9 of 16
    asciiascii Posts: 5,936member
    What a cool map - North America, Western Europe and Australia. All we need is Japan and the whole "rich world" will be iOS.
  • Reply 10 of 16
    sflocalsflocal Posts: 5,978member
    Quote:
    Originally Posted by monstrosity View Post


    Still mucking about with Symbian!...... the company has lost the plot.



    Yes, Nokia is a prime example of what happens when you literally sit on your backside and do nothing.



    Total shame. They got too big for their britches and figured they had a never-ending cash-cow. They deserve everything that's coming to them.
  • Reply 11 of 16
    quinneyquinney Posts: 2,528member
    Quote:
    Originally Posted by sflocal View Post


    And with almost four years and another smartphone os (Android) entering the arena, what has Nokia done so far to even attempt to remain relevant??



    Nothing.



    Quote:
    Originally Posted by monstrosity View Post


    Still mucking about with Symbian!...... the company has lost the plot.



    Quote:
    Originally Posted by sflocal View Post


    Yes, Nokia is a prime example of what happens when you literally sit on your backside and do nothing.



    Total shame. They got too big for their britches and figured they had a never-ending cash-cow. They deserve everything that's coming to them.



    You guys are going to rile jfanning
  • Reply 12 of 16
    hill60hill60 Posts: 6,992member
    The only thing that is slowing iPhone sales in Australia is a lack of them.



    People grudgingly take Android devices then a couple of months later they try to exchange them for iPhones.



    A few years ago a lot of people would come into a store and wouldn't even look at a phone that wasn't a Nokia.
  • Reply 13 of 16
    I have some friends who needed smartphones and would have preferred an iPhone, but they ended up getting Android phones instead. Going on a waiting list was not an option. This same story must be happening countless times every day. No wonder Android's market share is skyrocketing.
  • Reply 14 of 16
    jfanningjfanning Posts: 3,398member
    Quote:
    Originally Posted by monstrosity View Post


    Still mucking about with Symbian!...... the company has lost the plot.



    Can you please explain your comment?
  • Reply 15 of 16
    jfanningjfanning Posts: 3,398member
    Quote:
    Originally Posted by quinney View Post


    You guys are going to rile jfanning



    Why are you going to rile me? I don't care what people think, or what happens to different companies. All I ask is people actually think about what they post and can justify or prove their claims.
  • Reply 16 of 16
    yvo84yvo84 Posts: 84member
    The reason Apple has taken over in Australia is because every network offers the phone. Every single one of my friends has one, girl or guy. Facebook, What'sapp, Skype, Words with friends, banking.. everyone says they can no longer live without it.
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