Survey of first Verizon iPhone 4 buyers finds limited AT&T cannibalization
A small survey of 40 Verizon iPhone 4 buyers on launch day found that just 8 percent were previously AT&T customers, compared to 18 percent with Sprint and 13 percent with T-Mobile.
The sampling revealed Thursday by analyst Gene Munster with Piper Jaffray offers a look at early adopters of the Verizon iPhone, who were polled in New York and Minneapolis. Munster noted that his sample size was smaller than with previous launches on AT&T because lines were shorter than usual for the first day of sales.
Of those polled, 63 percent indicated they are already Verizon customers. Just 8 percent were switching from AT&T -- less than the 18 percent switching from Sprint and 13 percent from T-Mobile.
Those buying a Verizon iPhone 4 on day one are mostly new to the platform. Just 8 percent of buyers were upgrading from an older iPhone, as the handset was previously exclusive to AT&T in the U.S.
Of the rest, 28 percent were switching from Research in Motion's BlackBerry platform, 13 percent were making the jump from Google Android, and 8 percent were coming from Nokia phones. The remaining 45 percent were switching from other phones, including "feature phones" that are not as powerful or connected as modern smartphones.
A quarter of early adopters polled by Piper Jaffray already own an iPad. Of the 75 percent that do not own Apple's touchscreen tablet, 43 percent indicated they are likely to buy one in the next 12 months.
Fewer of Verzon's first-day customers opted for the high-end 32GB capacity iPhone 4 than AT&T customers when the GSM model launched in June 2010. Only 28 percent of buyers on Thursday purchased the 32GB model, compared to 54 percent on AT&T last June.
Because the small survey shows signs of limited cannibalization of AT&T iPhone customers, Munster said his initial estimates of a 22 percent reduction in iPhones on AT&T could be too aggressive. He is currently calling for sales of 2.9 million iPhones on AT&T's network in the quarter, but said that number will likely go higher if the survey proves accurate.
The survey also paints a slightly different picture than an initial poll revealed in January, and conducted just before the Verizon iPhone announcement. ChangeWave found, in a much larger sampling of 4,050 U.S. wireless customers, that 16 percent of AT&T customers said they would be likely to switch to Verizon.
The sampling revealed Thursday by analyst Gene Munster with Piper Jaffray offers a look at early adopters of the Verizon iPhone, who were polled in New York and Minneapolis. Munster noted that his sample size was smaller than with previous launches on AT&T because lines were shorter than usual for the first day of sales.
Of those polled, 63 percent indicated they are already Verizon customers. Just 8 percent were switching from AT&T -- less than the 18 percent switching from Sprint and 13 percent from T-Mobile.
Those buying a Verizon iPhone 4 on day one are mostly new to the platform. Just 8 percent of buyers were upgrading from an older iPhone, as the handset was previously exclusive to AT&T in the U.S.
Of the rest, 28 percent were switching from Research in Motion's BlackBerry platform, 13 percent were making the jump from Google Android, and 8 percent were coming from Nokia phones. The remaining 45 percent were switching from other phones, including "feature phones" that are not as powerful or connected as modern smartphones.
A quarter of early adopters polled by Piper Jaffray already own an iPad. Of the 75 percent that do not own Apple's touchscreen tablet, 43 percent indicated they are likely to buy one in the next 12 months.
Fewer of Verzon's first-day customers opted for the high-end 32GB capacity iPhone 4 than AT&T customers when the GSM model launched in June 2010. Only 28 percent of buyers on Thursday purchased the 32GB model, compared to 54 percent on AT&T last June.
Because the small survey shows signs of limited cannibalization of AT&T iPhone customers, Munster said his initial estimates of a 22 percent reduction in iPhones on AT&T could be too aggressive. He is currently calling for sales of 2.9 million iPhones on AT&T's network in the quarter, but said that number will likely go higher if the survey proves accurate.
The survey also paints a slightly different picture than an initial poll revealed in January, and conducted just before the Verizon iPhone announcement. ChangeWave found, in a much larger sampling of 4,050 U.S. wireless customers, that 16 percent of AT&T customers said they would be likely to switch to Verizon.
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jk
A small survey of 40 Verizon iPhone 4 buyers on launch day found that just 8 percent were previously AT&T customers, compared to 18 percent with Sprint and 13 percent with T-Mobile.
The sampling revealed Thursday by analyst Gene Munster with Piper Jaffray offers a look at early adopters of the Verizon iPhone, who were polled in New York and Minneapolis. Munster noted that his sample size was smaller than with previous launches on AT&T because lines were shorter than usual for the first day of sales.
Of those polled, 63 percent indicated they are already Verizon customers. Just 8 percent were switching from AT&T -- less than the 18 percent switching from Sprint and 13 percent from T-Mobile.
Those buying a Verizon iPhone 4 on day one are mostly new to the platform. Just 8 percent of buyers were upgrading from an older iPhone, as the handset was previously exclusive to AT&T in the U.S.
Of the rest, 28 percent were switching from Research in Motion's BlackBerry platform, 13 percent were making the jump from Google Android, and 8 percent were coming from Nokia phones. The remaining 45 percent were switching from other phones, including "feature phones" that are not as powerful or connected as modern smartphones.
A quarter of early adopters polled by Piper Jaffray already own an iPad. Of the 75 percent that do not own Apple's touchscreen tablet, 43 percent indicated they are likely to buy one in the next 12 months.
Fewer of Verzon's first-day customers opted for the high-end 32GB capacity iPhone 4 than AT&T customers when the GSM model launched in June 2010. Only 28 percent of buyers on Thursday purchased the 32GB model, compared to 54 percent on AT&T last June.
Because the small survey shows signs of limited cannibalization of AT&T iPhone customers, Munster said his initial estimates of a 22 percent reduction in iPhones on AT&T could be too aggressive. He is currently calling for sales of 2.9 million iPhones on AT&T's network in the quarter, but said that number will likely go higher if the survey proves accurate.
The survey also paints a slightly different picture than an initial poll revealed in January, and conducted just before the Verizon iPhone announcement. ChangeWave found, in a much larger sampling of 4,050 U.S. wireless customers, that 16 percent of AT&T customers said they would be likely to switch to Verizon.
Why not just 3 people instead of doing some bizarre rounding in a totally meaningless survey they represents absolutely nothing about anything outside of the group of people willing to talk to him in a store.
Maybe I am wrong and he did find .2 of people.
1. Their contracts to be up.
2. LTE iPhone and/or iPhone 5.
... and there are, of course, going to be many people who are happy and won't switch.
I think the percentage will be larger (AT&T --> VZW) when the next iPhone comes out. AT&T iPhone owners are waiting for:
1. Their contracts to be up.
2. LTE iPhone and/or iPhone 5.
... and there are, of course, going to be many people who are happy and won't switch.
From everything I've read, iPhone 5 will NOT be LTE (4G).
I think I just heard a sign of relief from AT&T...
Not sure a 40 person sample is easing the mind of anyone at AT&T.
Personally, I find it ridiculous that this is news!
I havent had many problems with AT&T and many iPhone users in AT&T will simply wait for their contracts to run out if they want to switch and hopefully get the iPhone 5 in the process.
It seems these survey makers have a hypothesis and try to justify them with surveys rather than extract data from surveys conducted with random samplings.
Without using a survey, you could guess that a lot of people won't switch from a carrier quickly. Verizon won't be the better carrier in all areas, nor have the best prices. People will also be locked into lengthy contracts (which AT&T have openly been quite smug about) and some will be waiting for the next iPhone before renewing a lengthy contract.
No doubt one of the carriers will let us know eventually anyway.
This article is a complete waste of time. If the author had any knowledge of even the most basic statistics, you wouldn't have wasted electricity to write conclusions based on a 40 person sample size. What a joke.
ditto
a 40 person sample size (among the other problems with just taking the first people in line) is, indeed, a joke.
meaningless.
Switching from AT&T will probably happen when contracts are up, so more gradually. A poll of 40 is pretty small, but probably tells about initial purchasers.