IDC: Apple's iPad took 83% share of tablets shipped in 2010

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  • Reply 21 of 54
    realisticrealistic Posts: 1,154member
    Quote:
    Originally Posted by wheeles View Post


    It's still a tablet in the same way that the iPod touch is.



    The iPod touch isn't considered or counted as a tablet by any of the companies who come up with these numbers.
  • Reply 22 of 54
    msimpsonmsimpson Posts: 452member
    What I do find funny is seeing Verizon ads for the Xoom on the AppleInsider. That is advertising money well spent. LOL. Maybe those ads are targeted just for trolls?
  • Reply 23 of 54
    Quote:
    Originally Posted by thenewperson View Post


    The iPod touch is considered a tablet?



    Why not? Because it's smaller? It has the same processor as the iPad and runs the same software. The only difference is the size of the screen. Just because it is marketed as an iPod does not stop it being a tablet.
  • Reply 24 of 54
    paxmanpaxman Posts: 4,729member
    Quote:
    Originally Posted by extremeskater View Post


    The big question is will Honeycomb be a flop. The Xoom isn't doing well because of price point not because it isnt a good tablet.



    Just curious - does anybody know what Galaxy an Xoom user feedback is? Forget about competitive vitriol and loyalty, what do users think about the experience?
  • Reply 25 of 54
    cgc0202cgc0202 Posts: 624member
    Quote:

    IDC's figures contradict market share statistics stated by Apple Chief Executive Steve Jobs at last week's unveiling of the iPad 2. Jobs touted that the iPad has more than 90 percent market share while competitors are "flummoxed."



    There is a wide divide in meaning between "shipped" and "sold". Moreover, two numbers may be different but such difference does not necessarily indicate inconsistency. 32oF and 0oC may be different in numerical value but both refer to the temperature when water below this temperature (at normal pressure) would freeze to ice or melt when the termperature goes above the aforementioned numbers. So, they are the same (i.e., consistent), even if different.



    The trouble with this article, is that Apple Insider does not provide raw numbers (as opposed to percentages) and the linked source did not provide one that are readily accessible eiher.



    How can Apple Insider then make the conclusion that there is contradiction if the author has no access to the raw data. This would mean accepting that the IDC data is correct and Steve Jobs misrepresented in his presentation.



    First of all, does IDC really have complete access to the actual shipment? Or they were just extrapolating?



    Difference in terms



    As important, the term used by IDC was "shipped", while I was not able to view the entire and actual iPad2 unveiling (except via live blogs), if I remember correctly, Steve Jobs presentation indicated "sales" not "shipped": This distinction is consistent with his making fun of the CEO of the competing Galaxy tablet. Also, if I recall correctly, Steve Jobs also provided raw (estimated) figures for the percentage, that may be different from the definition of tablets by IDC.



    And, just as important, Steve Jobs talked about 15 million when he claimed the 90% Apple share based on sales. The IDS only has data for shipped Galaxy Tab, but even the CEO was unwilling to provide hard data to quantify, "the sell off(?) is smooth" to qualify the difference from "shipped out". Didn't the company acknowledge significant returns too, and just exactly how many? Did the statistics take this into account?



    So, IDC would not have very accurate sales option.



    On the other hand, Apple has to supply actual data to the SEC as part of its quarterly earnings report. Sure Apple would represent the information in a way to be positive for Apple, but can it really misrepresebt its own actual released information that would be directly different and inconsistent with SEC filings?



    CGC
  • Reply 26 of 54
    sacto joesacto joe Posts: 895member
    Quote:
    Originally Posted by wheeles View Post


    Why not? Because it's smaller? It has the same processor as the iPad and runs the same software. The only difference is the size of the screen. Just because it is marketed as an iPod does not stop it being a tablet.



    Agreed. If we're going to include the Tab as a tablet computer then we also have to include the Touch. And that would give Apple, what? 99% of the tablet market?
  • Reply 27 of 54
    addaboxaddabox Posts: 12,665member
    Quote:
    Originally Posted by wheeles View Post


    It's still a tablet in the same way that the iPod touch is.



    Quote:
    Originally Posted by nagromme View Post


    ?Shipped.? Not a very interesting number. I really don?t think the Tab took anywhere near 1/7 of the iPad?s actual sales! That?s just not particularly plausible. (Which of course should exclude returns!)







    I agree, it?s fair to look at tablets that broadly if you choose. Mini-tablet? (I wonder what the tablet market looks like with the Touch thrown in!)



    Quote:
    Originally Posted by thenewperson View Post


    The iPod touch is considered a tablet?



    Quote:
    Originally Posted by fecklesstechguy View Post


    The requirements used excluded the iPod Touch as a part of the "media tablet" category. It is arguable but an arbitrary set of requirements. I wonder who commissioned the report?



    Quote:
    Originally Posted by Realistic View Post


    The iPod touch isn't considered or counted as a tablet by any of the companies who come up with these numbers.



    But for a few inches of screen real estate, Apple's numbers would have been much, much larger. The Touch actually sells on pace with the iPhone at times, and typically puts up at least 50% of the iPhones sales. That means iPad plus Touch is more than double, if not closer to triple the sales recorded in this report.



    Efforts to pigeonhole and categorize these sales always seem bizarrely arbitrary, to me, and highly dependent on who is doing the pigeonholing and categorizing.



    Apple makes two non-phone iOS touch devices at the moment: the iPod Touch and the iPad. Together, they'll probably sell something north of 100 million devices this year. Market researchers can chop that up any way they like, pretend like the Touch doesn't count, but number of devices in use has a huge impact on software and accessories, not to mention uptake and desirability of Apple system solutions like FaceTime, AirPlay and AirPrint.
  • Reply 28 of 54
    postulantpostulant Posts: 1,272member
    Quote:
    Originally Posted by extremeskater View Post


    The big question is will Honeycomb be a flop. The Xoom isn't doing well because of price point not because it isnt a good tablet.



    It's the little things the drive up costs. Honeycomb won't be a flop, but it needs better optimization if they ever expect to compete with the iPad on price. The OS simply demands at least a gig of memory and faster processing which increases costs.



    In contrast, the iPad flies with 256 mb of memory. Try implementing 256 or even 512 mb in the Xoom - it won't be pretty. Even now with 1 gig, it runs like complete and utter crap.



    Did you guys notice Safari's improvement between iOS 4.2 and 4.3? Optimized!!!
  • Reply 29 of 54
    addaboxaddabox Posts: 12,665member
    I think the big differentiator for tablets is going to be apps. Not just quantity, but actual honest to God applications that do computer like things.



    So far, it looks like Google and their licensees are content to treat tablets like a big phone (ironic, I know). For all the talk of how Honeycomb is "built from the ground up" for tablets, it appears as if most of the functionality revolves around mobile communications and glanceable real-time info. And, surprise, that's exactly what an Android phone is good at. So it's still not clear to me why I need a tablet to do a somewhat better job of what a handset is already really good at doing.



    I think we're starting to see the DNA of Google and Apple come to the fore, as more capable devices allow for a more expansive experience. Apple is a software/hardware company with a track record of great applications and an emphasis on user experiences. So their tablet is running stuff like Pages, GarageBand, iMovie, Keynote, et al.



    Google is an advertising company with a track record of ad supported online functionality. So their tablet OS has widgets, email, maps, chat, etc. Which is great, and some of Google's implementation of those things are obviously very popular, but it still doesn't answer the question of why one needs a tablet for that kind of stuff. At the moment, the Xoom et al appear to be rather large, rather expensive game/media consumption devices with mobile communications. And, as I've said, I don't see where Google's business model really allows for the kind of big productivity apps that Apple is building for the iPad.



    Apple is moving inexorably towards making the iPad a laptop replacement. Google is moving Android towards an entirely web dependent Google services using device. We'll see how that works out.
  • Reply 30 of 54
    How can a reporter not investigate the difference between Apple's claims of SOLD and IDC's estimates of SHIPPED.



    A company that ships 2,000,000 and sells just a few is even more inept than one that didn't ship or sell any (RIM, Motorola, HP etc). Perhaps your reporter should apply for a job with one of them.
  • Reply 31 of 54
    Quote:
    Originally Posted by jd_in_sb View Post


    Given that Samsung admitted that their 2 million number was bogus, this article should not have been written because the 83% calculation is equally bogus.



    Exactly.



    IDC and its analyses sound more and more suspect as time goes on. Too bad, 'cos they used to be a pretty good source of credible tech data.
  • Reply 32 of 54
    Who is IDC?
  • Reply 33 of 54
    cgc0202cgc0202 Posts: 624member
    Quote:
    Originally Posted by anantksundaram View Post


    Exactly.



    IDC and its analyses sound more and more suspect as time goes on. Too bad, 'cos they used to be a pretty good source of credible tech data.



    I am not sure that is entirely fair. I have not seen the raw data, and if they stuck to the term shipped in their calculations, this is a fair estimate of ratios of shipped tablets, as they defined it.



    It is analysts, pundits and authors that misrepresent or falsely interpret the data that were at fault here.



    CGC
  • Reply 34 of 54
    mhiklmhikl Posts: 471member
    Samsung ships, Apple sells.

    So look, as other have pointed out, at the semantics.



    Three terms being used here.

    1. Ship

    2. Sell

    3. Control



    The one who sells, controls.

    The one who ships but doesn't sell, inventories.

    The one who sells the most, Conrtols.



    So Apple sold 90%. The rest shipped a lot and sold a little.

    Apple has shipped and sold 73% in the fourth quarter of all tablets in the over 5 inch range but in the high 90's when the 3.5 inch are included. Samsung shipped 17% and sold far less than half that.



    Apple is a hit in both the consumer and corporate fields.

    The eXoom hit the market first but is unfinished, expensive, made for movies and not designed for enterprise. Did I say expensive?



    Don't you love the wiggle room stuff.
  • Reply 35 of 54
    Quote:
    Originally Posted by addabox View Post


    But for a few inches of screen real estate, Apple's numbers would have been much, much larger. The Touch actually sells on pace with the iPhone at times, and typically puts up at least 50% of the iPhones sales. That means iPad plus Touch is more than double, if not closer to triple the sales recorded in this report...



    The iPod touch is not really a tablet though. The only rational way to divide the devices up is by software.



    it goes like this:



    Platform = all devices running iOS

    Devices = Phones, PMPs, Tablets



    What's an iPhone? It's a PMP that also has a phone function.



    What's a tablet? It's a mobile device that runs large format apps like Books, Comics, Writing apps, and other "full" software. An iPod touch can run shrunken versions of some of these apps, but the fact that there are two different types of apps (Tablet apps and PMP/Phone apps) is more telling. An iPod touch is not a tablet, but by the same definition, neither is the Dell streak or any of those 7" tablets like the Tab that are running PMP or phone software.



    Obviously there is a lot of crossover in all of these devices and with all of the definitions but size, and more importantly the size of the software running on it is the clearest differentiator. Tablets are analogues for books and pads of paper, which throughout history from cuneiform tablets through papyrus scrolls to present day paper books, (with a few exceptions) have been roughly (surprise!) the size of the iPad. Everything else is not a tablet.



    If the Galaxy Tab was running actual tablet software, then you might consider it a "mini-tablet," but referring to anything smaller than a large paperback size as a tablet is just wrong IMO.
  • Reply 36 of 54
    sockrolidsockrolid Posts: 2,789member
    Quote:
    Originally Posted by anonymouse View Post


    Clearly, there's a big difference between shipped and sold. Sold is the only number that matters, not channel stuffing shipments. ...



    Exactly. I love how Samsung's executive Lee Young-Hee had to squirm when the initial translation of her Galaxy Tab end user sales comment came out as "quite small." It was quickly re-translated to "quite smooth." Then later "quite OK." No matter what spin she tries to put on her statement, it's clear that she didn't mean "quite good."



    Quote:
    Originally Posted by anonymouse View Post


    ... I also think this "media tablet" name for the category is quite stupid.



    This is a term created the tech media to include anything and everything that is shaped like an iPad but isn't an iPad. Makes the competition seem bigger and stronger so the tech media can make it look like there is actual competition out there.



    The same way fandroids lump all the running-dog generic droid makers together, when in fact they are trying to destroy each other. To take each others' slice of the iPad-wannabe pie.
  • Reply 37 of 54
    mhiklmhikl Posts: 471member
    All it comes down to is profit. Apple takes something like 80%+ of profits in the smart phone market. It probably takes 97%± of the Tablet Market no matter how you size the screen. With such profits, guess who has the dime to research, test and innovate. But Apple spends less in all this than most other companies larger and much smaller yet the others still can't get it right. Gotta make ya .
  • Reply 38 of 54
    bageljoeybageljoey Posts: 2,008member
    Quote:
    Originally Posted by msimpson View Post


    What I do find funny is seeing Verizon ads for the Xoom on the AppleInsider. That is advertising money well spent. LOL. Maybe those ads are targeted just for trolls?



    Nahhh, forget the trolls. Tons of non members/non Apple partisans pop in to AI from time to time, often following a link from a news aggregating site or a search query. These might be undecided people with interest to buy. Putting an add for a product in competition with the item they are about to read about is quite smart.

    Scroll to the bottom of a hot article about the iPad2 to see the ratio of non members to members reading the article...
  • Reply 39 of 54
    stourquestourque Posts: 364member
    Quote:
    Originally Posted by fecklesstechguy View Post


    The requirements used excluded the iPod Touch as a part of the "media tablet" category. It is arguable but an arbitrary set of requirements. I wonder who commissioned the report?



    Consumer Reports.
  • Reply 40 of 54
    docno42docno42 Posts: 3,759member
    Quote:
    Originally Posted by anonymouse View Post


    I also think this "media tablet" name for the category is quite stupid.



    No kidding. I think some like Gartner are hoping if they give it a stupid name they will just go away
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