Rumor: Apple's Tim Cook visits Samsung to discuss OLED screens for 'iPad 3'

Posted:
in iPad edited January 2014
Apple Chief Operating Officer Tim Cook is rumored to have visited South Korea last week to talk with executives from Samsung about switching to an AMOLED display for the third-generation iPad.



The claims stem from a story published by The Korea Herald, highlighted by OLED-Info.com. A source reportedly said the third-generation iPad could launch toward the end of this year.



The report claims that Apple offered Samsung "an advance" for active-matrix organic light-emitting diode displays to guarantee capacity. Currently, the iPad 2 employs an IPS LCD display, the same screen that was used in the first-generation iPad.



The report claims Samsung's Super AMOLED displays offer brighter screens, less sunlight reflection and reduced power consumption. It also claimed that the new screens have a "significant advantage" over existing traditional LCD displays.



The report also said Apple's rumored switch to AMOLED screens from Samsung could spell trouble for LG, which currently provides LCD screens for the iPad 2. Earlier this month, it was claimed that light leaks that occurred with LG-manufactured iPad 2 displays caused Apple to already shift most of its existing touchscreen purchases to Samsung.







Rumors of Apple adopting AMOLED technology are nothing new, and even existed before the iPad was formally announced last year. And last December, it was said that limited supply of AMOLED screens was a "major reason" that Apple overlooked the technology for the iPad 2.



Other rumors suggest that Apple is working on a high-resolution Retina Display for a future iPad model. Apple coined the term Retina Display with the release of the iPhone 4 last year, claiming that the screen's 326 pixels per inch was more than the human eye could discern.
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Comments

  • Reply 1 of 51
    irnchrizirnchriz Posts: 1,606member
    Current AMOLED and Super AMOLED still leave a lot to be desired in performance against IPS LCD displays. He was more likely to have been visiting to see the new hi-resolution displays utilising Samsung PenTile technology. Although PenTile displays have issues with correct colour reproduction at present, giving strange hues to human skintones etc.
  • Reply 2 of 51
    macrulezmacrulez Posts: 2,455member
    deleted
  • Reply 3 of 51
    tbelltbell Posts: 3,146member
    You'd think Apple would be trying to reduce its reliance on Samsung as much as possible. It seems like Sharp would be a good supplier. Sharp at least can relate to Samsung "borrowing" its patents. Perhaps even Sony would be a good supplier.
  • Reply 4 of 51
    rbonnerrbonner Posts: 635member
    Quote:
    Originally Posted by TBell View Post


    You'd think Apple would be trying to reduce its reliance on Samsung as much as possible. It seems like Sharp would be a good supplier. Sharp at least can relate to Samsung "borrowing" its patents. Perhaps even Sony would be a good supplier.



    Wondering that also, but the suits have not been real contentious. It seems that sometimes large companies decide to sue each other as a business strategy, to have the court make decisions that they are not able to reconcile.
  • Reply 5 of 51
    ted13ted13 Posts: 65member
    No! No! No!



    The biggest problem with the otherwise excellent current iPad display is how badly it performs in sunlight. The LAST thing we need is a switch to AMOLED -- those things are practically invisible in sunlight -- they make Apple's LCDs look like eInk when it come to sunlight performance.



    Please say it isn't true. Get us a LCD Retina display, let the mom's basement dwelling Android users have all the AMOLED they want. In the future work on some sort of dual LCD/eInk type display for great sunlight performance.
  • Reply 6 of 51
    ghostface147ghostface147 Posts: 1,629member
    Maybe he was just going there for a status update on what they have coming up in the pipeline?
  • Reply 7 of 51
    ted13ted13 Posts: 65member
    Quote:
    Originally Posted by TBell View Post


    You'd think Apple would be trying to reduce its reliance on Samsung as much as possible. It seems like Sharp would be a good supplier. Sharp at least can relate to Samsung "borrowing" its patents. Perhaps even Sony would be a good supplier.



    Sony, after the Japanese earthquake can't supply its own products, let alone anyone else's and will be posting another loss in the billions. Who knows how much longer they will be a going concern.



    Samsung is a much better prospect -- those lawsuits are "strictly business" to quote the Godfather.
  • Reply 8 of 51
    anantksundaramanantksundaram Posts: 20,361member
    Troll alert (you know whom I mean)! It's not even worth dignifying his comment or his name with a repost.



    Please don't respond to him.
  • Reply 9 of 51
    dagamer34dagamer34 Posts: 494member
    Quote:
    Originally Posted by irnchriz View Post


    Current AMOLED and Super AMOLED still leave a lot to be desired in performance against IPS LCD displays. He was more likely to have been visiting to see the new hi-resolution displays utilising Samsung PenTile technology. Although PenTile displays have issues with correct colour reproduction at present, giving strange hues to human skintones etc.



    I feel PenTile displays have an even worse problem in that because each pixel doesn't have 3 subpixels, lines look like complete crap. Text looks "off" because the grid isn't uniformly aligned. If anything, I'd say it's all about hi-resolution IPS displays that would make the iPad 3 really shine compared to the competition. AMOLED (even Super AMOLED Plus) would really just be a lateral move at this point).
  • Reply 10 of 51
    bikertwinbikertwin Posts: 566member
    Quote:
    Originally Posted by AppleInsider View Post


    The report claims Samsung's Super AMOLED displays offer brighter screens, less sunlight reflection and reduced power consumption. It also claimed that the new screens have a "significant advantage" over existing traditional LCD displays.



    Quote:
    Originally Posted by Ted13 View Post


    No! No! No!



    The biggest problem with the otherwise excellent current iPad display is how badly it performs in sunlight. The LAST thing we need is a switch to AMOLED -- those things are practically invisible in sunlight -- they make Apple's LCDs look like eInk when it come to sunlight performance.



    Please say it isn't true. Get us a LCD Retina display, let the mom's basement dwelling Android users have all the AMOLED they want. In the future work on some sort of dual LCD/eInk type display for great sunlight performance.



    Did you read the article? Do you think technology never makes any progress?
  • Reply 11 of 51
    So, Apple fanbase.....SAMOLED is good ???



    hahahaha..what a joke!
  • Reply 12 of 51
    cvaldes1831cvaldes1831 Posts: 1,832member
    The point here is that Apple continually investigates alternatives to what they are using, whether it be an existing technology or something that is under development.



    Apple prototypes dozens, if not a hundred designs and only one reaches market. There are probably iPads in a lab in Cupertino with AMOLED and Super AMOLED displays, Retina displays, two dock connectors, SD card slots, etc.



    Nothing can be inferred from Cook's visit to South Korea. Word of such a visit would likely spur Samsung's competitions to increase their efforts to compete for Apple's business.
  • Reply 13 of 51
    aizmovaizmov Posts: 989member
    Quote:
    Originally Posted by Ted13 View Post


    No! No! No!



    The biggest problem with the otherwise excellent current iPad display is how badly it performs in sunlight. The LAST thing we need is a switch to AMOLED -- those things are practically invisible in sunlight -- they make Apple's LCDs look like eInk when it come to sunlight performance.



    I have a Zune HD and I can confirm this. Even at highest brightness, I still can't see a thing.
  • Reply 14 of 51
    prof. peabodyprof. peabody Posts: 2,860member
    Quote:
    Originally Posted by Aizmov View Post


    I have a Zune HD and I can confirm this. Even at highest brightness, I still can't see a thing.



    And the few times I've found myself in sunlight with the iPad all you have to do is crank up the brightness to the top and it becomes quite visible again anyway. It burns through the battery, but it's still possible to use an iPad on a sunny day and have it quite useable.
  • Reply 15 of 51
    ted13ted13 Posts: 65member
    Quote:
    Originally Posted by bikertwin View Post


    Did you read the article? Do you think technology never makes any progress?



    Yes, I read the article. The way I interpret is: "The new AMOLEDs are better in sunlight than the old AMOLEDs" Too bad they are still horrible compared to IPS LEDs, which, surprise, are also improving.



    If you have evidence to the contrary, please share.
  • Reply 16 of 51
    You can be sure that they talked about more than new displays.... its probable now that Apple has the next five "iPhone/iPad killers" to look deep into the technology before they are put into distribution gives them a powerful club.... can you imagine what would happen if production was halted/stopped by the courts of their next generation products?



    Having the upfront money to mass produce the next technology in panels also give Apple another advantage.... both need each other, but the jig is up on the copy/infringement stuff....



    It will be worked out, but to Apple's advantage you can be sure of that
  • Reply 17 of 51
    d-ranged-range Posts: 396member
    Quote:
    Originally Posted by Ricardo Dawkins View Post


    So, Apple fanbase.....SAMOLED is good ???



    hahahaha..what a joke!



    Nice try, now go back and read all comments in this thread to find out there isn't a single person cheering for AMOLED screens on the iPad 3.



    It doesn't make sense anyway, AMOLED panels that size are way too expensive, and people would appreciate a huge jump in pixel density a whole lot more than somewhat better blacks and overblown colors.
  • Reply 18 of 51
    irelandireland Posts: 17,793member
    Daniel Eran story about why newer AMOLED displays are better than LCD in... 3, 2, 1
  • Reply 19 of 51
    In related news, Samsung announces it's new line of tablets surprisingly will utilize "active-matrix organic light-emitting diode displays". A spokesperson for Samsung says, "Our displays are almost identical to those used by the industry leader..."



  • Reply 20 of 51
    jack99jack99 Posts: 157member
    So much for shifting away dependence on Samsung.
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