Don't be so naive. Apple chose THAT app and THAT particular screenshot to make a tongue-in-cheek reference to Lion and it even says "learn new things" on the V/O as it is shown. Marketing execs and advertisers are VERY SMART people who think about every single shot and inclusion especially in marketing for a company as big as Apple.
It's subtle but it's there and it's there for a reason.
Well... if we're really going to read things into this commercial... how about the choice for the book...
The Boy Who Harnessed the Wind: Creating Currents of Electricity & Hope
Apple didn't put this into the app, the app author did. I highly doubt it's a plug for OS X Lion, as there are many other animals in the app, but if it happens to be, it wasn't Apple's doing.
The director of the new ad certainly included it as a tip of the hat to Lion.
The developer of Alphabet Fun didn't require that it be used in the ad, nor that that specific exercise be used.
Comments
If you play the ad backwards you can distinctly hear him say... "Android is dead".
"I am the stevejobs. I am the stevejobs. I am the Wozniak. Boom boom ba-boom."
"I am the stevejobs. I am the stevejobs. I am the Wozniak. Boom boom ba-boom."
Someone's showing their age...
Don't be so naive. Apple chose THAT app and THAT particular screenshot to make a tongue-in-cheek reference to Lion and it even says "learn new things" on the V/O as it is shown. Marketing execs and advertisers are VERY SMART people who think about every single shot and inclusion especially in marketing for a company as big as Apple.
It's subtle but it's there and it's there for a reason.
Well... if we're really going to read things into this commercial... how about the choice for the book...
The Boy Who Harnessed the Wind: Creating Currents of Electricity & Hope
This is such a non-news story it's not funny.
The "lion" screen is one of the exercises from the app, see the first screen-shot: http://itunes.apple.com/us/app/alpha...364729939?mt=8
Apple didn't put this into the app, the app author did. I highly doubt it's a plug for OS X Lion, as there are many other animals in the app, but if it happens to be, it wasn't Apple's doing.
The director of the new ad certainly included it as a tip of the hat to Lion.
The developer of Alphabet Fun didn't require that it be used in the ad, nor that that specific exercise be used.