Apple threatened Intel with 'wake-up call' over chip power consumption

2

Comments

  • Reply 21 of 60
    wizard69wizard69 Posts: 13,377member
    Quote:
    Originally Posted by Leonard View Post


    There's only so many cores you can use (you can only thread stuff so much), after that you need speed and not cores!



    If you are in the habit of running programs that scale well across multiple processors more core certainly will help up until bandwidth becomes an issue. Plus modern OS'es are always running something in background. So it is a qualified response, that at some point faster cores is what you need. Sometimes yes sometimes no.



    I think Shen (above) got it right about raw horse power but I hardly expect Apple to go back to a 32 bit processor. Instead they most likely are or have been looking seriously at AMD's Fusion hardware. Surprisingly AMD hardware actually looks pretty good right now up against Intel when it comes to power usage. You get a better GPU which gets traded off for less CPU performance, which for many users is exactly the right trade off to make.



    On top of all of that I have to agree it is rather pathetic that Intel had to be told their processors are way to hot. Talk about falling into believing your own marketing crap. I also have a hard time believing that Intels other customers have had little input in the matter. Maybe Apple has no fear, while the other companies are totally dependent upon Intel.
     0Likes 0Dislikes 0Informatives
  • Reply 22 of 60
    Quote:
    Originally Posted by shen View Post


    I honestly don't see how the A6 could ever produce enough raw horsepower for even the MBA let alone the real workhorses, so that rumor still seems insane...



    But it is more insane that intel needed Apple to tell them that power consumption (and heat) are big concerns for laptops. Even the newly improved chips like the one in my laptop run far too hot. And they needed to be told this?



    ...and that one of the lead tech companies. Pathetic.



    I'd say one of the arguments against the A6 for the workhorses is it would take away the ability to run Windows decently. While I don't like having to, there are a few Windows applications that I have no choice but to use in my line of work, and if I couldn't sensibly run Windows on the Mac, I'd have to have a bog standard Windows computer instead of the Mac.



    For the MBA, whether or not the A6 will be the tipping point or not I'm not sure, but something that's not powerful enough now may be in a generation or two's time. Apple seem to have something of a fixation on controlling as much of the design process as they can (which is clearly working for them), so it wouldn't be a huge shock to see them put their own processors into Macs.
     0Likes 0Dislikes 0Informatives
  • Reply 23 of 60
    zunxzunx Posts: 620member
    Maybe Apple did not learn from the PowerPC fiasco.
     0Likes 0Dislikes 0Informatives
  • Reply 24 of 60
    kibitzerkibitzer Posts: 1,114member
    There's a grammar issue in this article. In the context of Apple's criticism of Intel processor power consumption, the word should be "dissatisfied" rather than "unsatisfied."
     0Likes 0Dislikes 0Informatives
  • Reply 25 of 60
    wizard69wizard69 Posts: 13,377member
    GCD is a wonderful technology there is no doubt there. However there is a board spectrum of potential apps out there that can make use of GCD to one degree or another. If you are lucky an App might get close to x times the single core performance where x is the number of cores available. Generally these are apps that are blindingly easy to parallelize. Some are more difficult and there is vast ocean of apps where the speed up is more variable. As a tool, GCD and the associated API's, just give developers one approach to speeding up an app.



    There are other approaches to parallelize an app. However the one thing that people often miss is that few Mac these days are used to do exactly one thing at a time and in fact the user isn't always aware of what is happening in background. For example right now I'm cruising the net responding with this post while my Mac is downloading video in background. This is actually light usage for me. So we have to consider that cores make processes run much smoother on UNIX platforms.



    Quote:
    Originally Posted by danv2 View Post


    Grand Central Dispatch. Solves that problem. At least in my head...I'm not sure in paper or practice. So take that with a big grain of salt.



     0Likes 0Dislikes 0Informatives
  • Reply 26 of 60
    aplnubaplnub Posts: 2,605member
    My 11" MBA 2010 runs just fine. I can't really tell a difference on anything I do between it and my Quad-Core 27" mid-2010 2.93 GHz. There are exceptions but the SSD drive in the MBA levels the playing field.



    I would imagine that hand brake would run MUCH slower on an MBA if it had a optical drive in it. Other than that for me, I think for most people, it is not completely unreasonable to assume an advanced A6 quad core ARM chip may in fact be suitable for MBA's.
     0Likes 0Dislikes 0Informatives
  • Reply 27 of 60
    abarryabarry Posts: 31member
    Quote:
    Originally Posted by PaulMJohnson View Post


    It does beg the question of what HP and Dell and such like had been doing over the years. They were buying the sort of quantities Apple do - what did they use their leverage for, or did they just blindly use whatever Intel told them to?



    HP and Dell make only HW and load the OS from MS. By making both the SW and HW, Apple has an advantage; the right hand knows what the left is doing. They are able to optimize the SW to the HW, and see first hand what the problems are, like the chip.



    It could also be that since PC makers are differentiating on price alone, they may not want to pay higher prices for a better CPU. This could also be a reason that the first USB ports were used by Apple and it was Apple that collaborated with Intel for the Thunderbolt port. Just a TB cable costs $49!



    Also, I think that Apple would be well served if they acquired a chip maker. There was a rumor last year about Apple buying ARM. I guess it could be soon, or Apple may decide to buy AMD.
     0Likes 0Dislikes 0Informatives
  • Reply 28 of 60
    mhiklmhikl Posts: 471member
    Quote:
    Originally Posted by sflocal View Post


    . . .There should be more gratitude from the whiners and iHaters towards Apple for shaking up the industry and getting thing done!



    Good for you sflocal! Saying for what it is, is how it's best done. Apple demands better while the rest are happy raking up the crumbs of coin left behind by our favourite fruit company. If it takes a different chip for the Wintel mob to compete, so be it. But Intel shouldn't leave Apple behind in Apple's demands to improve upon perfection.



    I?d like to see Apple really get into the processor business. Apple could still hire out the manufacturing, but after the problems with the power chips maybe it's time that Apple applies its standards to this part of the business, and as it has to iOS.



    Maybe the cost of patents is what is holding Apple back.



    Could it partner with AMD? What are the possibilities, knowledgeable people?
     0Likes 0Dislikes 0Informatives
  • Reply 29 of 60
    dickprinterdickprinter Posts: 1,060member
    Quote:
    Originally Posted by FormerARSgm View Post


    I'm at at my computer amazed that the proof reading isn't a little better. C'mon guys!



    UPDATE: You fixed it. Quick!



    Quote:
    Originally Posted by SpamSandwich View Post


    "I'm at at my computer..."?





    LMAO.....man, people are so so ignorant and quick to to point fingers!



    What an....... ARS-hole.
     0Likes 0Dislikes 0Informatives
  • Reply 30 of 60
    cloudgazercloudgazer Posts: 2,161member
    Anybody else noticed how nonsensical the headline of this article was?



    'Apple threatened Intel with 'wake-up call'.



    Either you threaten somebody, or you give them a wake-up call - but if you threaten a wake-up call then that's like a threat of a threat.



    AI - improve your journalism or I'm going to threaten you!



    See how silly it is?
     0Likes 0Dislikes 0Informatives
  • Reply 31 of 60
    Hahaha yeah. Apple with AMD chips. Not going to happen.



    And power consumption is going down with the 22nm Ivy Bridge chips.



    I don't know what Apple's crying about. They get great battery life
     0Likes 0Dislikes 0Informatives
  • Reply 32 of 60
    tinman0tinman0 Posts: 168member
    I would suggest that Intel are taking Apple seriously because it's Apple who are pushing Intel along these days.



    The Air was an excellent example of a chip design that had been demoed to Dell et al, a year or two earlier. I think the story went that it was shown to Apple on the off chance of "we kinda made this but no one was interested in it" and Apple built the first Air from it.



    That is why Apple seem to be Intel's premier partner these days, and rightly so. Which is also why Intel probably shouldered some critisism from Apple about power consumption.
     0Likes 0Dislikes 0Informatives
  • Reply 33 of 60
    I wish this article was released a few weeks earlier before I got my new MBA 11". I've noticed that the battery drains too quickly. So today I ran my MBA side-by-side with my wife's late 2010 model, and yes, my battery drained much quicker than hers. In 10 minutes, mine drained 10% but hers only drained 4%. This is really disappointing performance for a mobile machine. So then I checked on Apple's website in the MBA section and noticed they no longer featured long battery life for their new model, so go figure...
     0Likes 0Dislikes 0Informatives
  • Reply 34 of 60
    addaboxaddabox Posts: 12,665member
    Quote:
    Originally Posted by cloudgazer View Post


    Anybody else noticed how nonsensical the headline of this article was?



    'Apple threatened Intel with 'wake-up call'.



    Either you threaten somebody, or you give them a wake-up call - but if you threaten a wake-up call then that's like a threat of a threat.



    AI - improve your journalism or I'm going to threaten you!



    See how silly it is?



    To be generous, you could read "threatened" as a state induced in Intel via the agency of the wake-up call (as in caused to feel a threat), in the same sense as "Apple threatened Intel with with their plan for world domination."
     0Likes 0Dislikes 0Informatives
  • Reply 35 of 60
    cloudgazercloudgazer Posts: 2,161member
    Quote:
    Originally Posted by addabox View Post


    To be generous, you could read "threatened" as a state induced in Intel via the agency of the wake-up call (as in caused to feel a threat), in the same sense as "Apple threatened Intel with with their plan for world domination."



    Not with that word order though, in order for threatened to be a state not a verb it would need to be something more like



    'Intel (felt) threatened after Apple wake-up call'



    I'm still threatening to threaten AI if they don't shape up
     0Likes 0Dislikes 0Informatives
  • Reply 36 of 60
    Quote:
    Originally Posted by nagromme View Post


    Intel is saying this publicly?I don?t think this something ?against? Intel, it?s just an interesting (and positive) detail of the Apple/Intel collaboration. Intel is GLAD to have a partner that pushes them in directions they didn?t see on their own. Remember how they?d been courting Apple for so long before the Intel switch? They loved the idea of a fast-moving company (that makes hardware and software both) that would allow Intel?s innovations to shine in a way that Microsoft and the generic box-makers were never going to do. Unless, possibly, Apple paved the way first! Intel benefits greatly from having a less conservative, more innovative computing partner. (Thunderbolt being an obvious recent example.)



    P.S. I really love the new Air; I don?t how much is the new Intel chips, and how much is simply having an SSD, but this tiny thing is shockingly fast! I can?t use any other computer without being annoyed. There just isn?t any waiting... it really does feel like the best of iPad plus the best of Mac.



    Best Post!



    I agree that Apple and Intel are good for each other.

    I don't get the sudden Intel hatred here.

    Apple made a great move in turning to Intel. I loved my G5 dual tower, but I had to have an extra air conditioning vent added to the office to counter the processor heat.

    My new MacBookPro is blazing fast, but runs cool and silent.



    I have been thru 68000 to PPC, OS9 to OS X, and PPC to Intel. Please, Apple, give me a little time before you trash my software investment yet again.



    NO to A6 for Macs!
     0Likes 0Dislikes 0Informatives
  • Reply 37 of 60
    Quote:
    Originally Posted by danv2 View Post


    Its not so hard to imagine a system that has multiple ARM chips operating at only a fraction of the wattage of an Intel system. Three ARM chips each with a quad core could easily outperform the solo Intel chip I bet. Their best chip consumes 14 watts according to the Wall Street Journal today. ARM's chips consume a fraction of 1 watt. Hell, four or FIVE ARM chips on a board would still HEAVILY outperform Intel's lowest power offerings.



    Everyone always wants to just think "one chip, multi-core" but what about "multiple chips, with multiple cores."



    The only issue I see with your idea is where all of these chips would go? If I recall correctly, they even skimped on the Thunderbolt connector on the Air because the standard one was too big.



    Adding more chips is not the direction the devices are heading, it seems.
     0Likes 0Dislikes 0Informatives
  • Reply 38 of 60
    esummersesummers Posts: 953member
    Quote:
    Originally Posted by JeffDM View Post


    I don't know if Intel ever really targeted the phone market very seriously or to any degree of success with their x86 derivative chips. You can wedge something in, but that wasn't the focus of the architecture. It's been a long time since ARM was a serious contender with desktop & notebooks. Trying to meet both kinds of devices with the same instruction set means compromises somewhere, trying to be a jack of both trades, but short mastering neither.



    The compromise is that ARM processors scale differently. They don't have much scheduling logic so you need to add more cores to scale (instead of scheduling hardware). The advantage to ARM is that you have a lot more raw power in the same size chip. The disadvantage is that legacy software doesn't run well on multi-core processors. Apple has been addressing this in their SDKs though. In many situations ARM will be better for both mobile and desktop. Intel has had trouble scaling a single core processor too (they could only bring the scheduling hardware so far) and are now doing multiple cores even though many programs can't take advantage of them. Originally, Intel was trying to make the Itanium processor that took the scheduling hardware even farther. That seems to have been a failure but maybe that was at least partially due to the fact Itanium wasn't x86 compatible. Since Intel doesn't have control over an operating system, their focus has been on instruction scheduling so that they could increase the speed of existing software. Since Apple has control over the operating system, it makes more sense to make the software run well on multiple cores. In the long run this will scale much better. ARM is also generally more power efficient because power isn't wasted on scheduling. The processor may also turn off entire cores to save some power. When you have more cores, you also have more room to specialize some of them for certain operations. Like maybe make one really good at floating point operations and another really good at vector operations. This has been suggested by researchers, but hasn't really happened yet unless you count GPUs.
     0Likes 0Dislikes 0Informatives
  • Reply 39 of 60
    ksecksec Posts: 1,569member
    Well some facts.



    There are no ARM chip / design performs at the current level that Intel is bring us with Core 2 Duo or SandyBridge. Not even the upcoming Dual / Quad Core Cortex A15.



    There are also no Intel Chip / Design that uses as little power as ARM CPU / SoC either.



    Apple would properly want a more Powerful ARM or a much less power hungry Intel CPU for Mac.



    I think Haswell, the chip coming after Ivy Bridge will satisfied Apple's need. It is a 15W design with GPU + CPU + Northbridge. That is comparing to current 35W design, and 45W design in Core 2 Duo. Eventually I think Apple wanted Intel to move to Sub 10W design, which Intel has states in their roadmap as something after Haswell.
     0Likes 0Dislikes 0Informatives
  • Reply 40 of 60
    Quote:
    Originally Posted by ksec View Post


    Well some facts.



    There are no ARM chip / design performs at the current level that Intel is bring us with Core 2 Duo or SandyBridge. Not even the upcoming Dual / Quad Core Cortex A15.



    There are also no Intel Chip / Design that uses as little power as ARM CPU / SoC either.



    Apple would properly want a more Powerful ARM or a much less power hungry Intel CPU for Mac.



    I think Haswell, the chip coming after Ivy Bridge will satisfied Apple's need. It is a 15W design with GPU + CPU + Northbridge. That is comparing to current 35W design, and 45W design in Core 2 Duo. Eventually I think Apple wanted Intel to move to Sub 10W design, which Intel has states in their roadmap as something after Haswell.



    A5 (with integrated GPU and SoC) is 1.9 watts. With process improvement, Apple could probably come out with a 20 core ARM chip (at least 10 times faster then the current chip) that consumes less then 15 watts at full throttle and idles at less then 1 watt.
     0Likes 0Dislikes 0Informatives
Sign In or Register to comment.