iTunes chief Eddy Cue promoted to Apple senior VP, will oversee iAds
Following the departure of former Chief Executive Steve Jobs, Apple's executive shakeup continues, with iTunes chief Eddy Cue taking on the role of senior vice president, Internet Software & Services.
The change in leadership was revealed by Apple on Thursday in an update to its executive biographies website. The new profile of Cue notes that as senior vice president, he reports directly to Chief Executive Tim Cook.
"Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple's innovative iCloud services," the bio reads.
The promotion fills a vacancy left in August, when Andy Miller, formerly vice president of mobile advertising at Apple, left the company to join a venture capital firm. In his new position, Cue will oversee Apple's iAd mobile advertising network, found in native applications for the iPhone, iPad and iPod touch.
As the head of Apple's iTunes division, Cue's previous title at the company was vice president of Internet Services. His new, expanded role brings Apple's other online services under his control.
Cue has worked at Apple for 22 years and helped to create the first version of the company's online store back in 1998. He also had a hand in building the iTunes Music Store, which launched in 2003, and the App Store, which debuted on the iPhone in 2008.
"He also played a key role in developing Apple's award-winning iLife suite of applications," Apple's description notes. "In his years at Apple, he was a successful manager of software engineering and customer support teams."
Cue had already taken a more visible role for Apple earlier this year, when he was on hand with News Corporation CEO Rupert Murdoch to unveil The Daily, a tablet-only digital newspaper that debuted on the iPad. He was also said to be personally involved in negotiations for licensing agreements for iCloud music services, flying to New York to finalize deals with record labels.
The change in leadership was revealed by Apple on Thursday in an update to its executive biographies website. The new profile of Cue notes that as senior vice president, he reports directly to Chief Executive Tim Cook.
"Eddy oversees Apple's industry-leading content stores including the iTunes Store, the revolutionary App Store and the iBookstore, as well as iAd and Apple's innovative iCloud services," the bio reads.
The promotion fills a vacancy left in August, when Andy Miller, formerly vice president of mobile advertising at Apple, left the company to join a venture capital firm. In his new position, Cue will oversee Apple's iAd mobile advertising network, found in native applications for the iPhone, iPad and iPod touch.
As the head of Apple's iTunes division, Cue's previous title at the company was vice president of Internet Services. His new, expanded role brings Apple's other online services under his control.
Cue has worked at Apple for 22 years and helped to create the first version of the company's online store back in 1998. He also had a hand in building the iTunes Music Store, which launched in 2003, and the App Store, which debuted on the iPhone in 2008.
"He also played a key role in developing Apple's award-winning iLife suite of applications," Apple's description notes. "In his years at Apple, he was a successful manager of software engineering and customer support teams."
Cue had already taken a more visible role for Apple earlier this year, when he was on hand with News Corporation CEO Rupert Murdoch to unveil The Daily, a tablet-only digital newspaper that debuted on the iPad. He was also said to be personally involved in negotiations for licensing agreements for iCloud music services, flying to New York to finalize deals with record labels.
Comments
In other words, iCloud is not going to be another mobileMe in terms of the attention it receives from senior management. Apple now sees this as something that is of vital strategic importance, not a sideshow hobby (which is what mobileMe always felt like).
I hope he can turn iAd around. iAd and Ping need to either improve drastically or just go away. As I said many times before I only see test ads in iAd boxes.
Cut the price by 7000% and let advertisers advertise their products/services without Apples censorship. Then remove the laughably absurd 30% Apple tax.
Then, and only then, might companies look at iAd as a good investment. As it stands right now, it's the biggest joke in advertising history.
The fact that they are creating this position at the SVP level means that they see iCloud and related stuff as being on the same level of importance to the firm as the other things that are at the SVP level.
Indeed...which, hopefully, translates into more exciting products in the pipeline. (good comment!)
Cut the price by 7000% and let advertisers advertise their products/services without Apples censorship. Then remove the laughably absurd 30% Apple tax.
Then, and only then, might companies look at iAd as a good investment. As it stands right now, it's the biggest joke in advertising history.
Cut price by 7000%? So you want Apple to pay each advertiser 70 million dollar (or 35 million if go by the later reduced price) for placing ads through iAd? sure they would get a lot of advertisers, but what the point?
Also, what the heck does the 30% charge on Apps and subscriptions has to do with iAd?
Indeed...which, hopefully, translates into more exciting products in the pipeline. (good comment!)
thanks
iAds, huh? Seems a bit like the captain of the Titanic promoting the 2nd mate a few minutes after they hit the iceberg. Good luck with that Eddie.
I hope Apple isn't the Titanic...