Typical iPad buyer is male, pet-owning video game player
A demographic profile of iPad owners has revealed that the three most likely traits among iPad buyers are that they are male, own pets and buy video games.
Marketing firm BlueKai compiled the profile of the typical iPad buyer, listing those three traits in the "highly likely to buy" category, as noted by AllThingsD.
Scientists or health care workers, international travelers, apartment dwellers and proponents of organic food also scored high on the list. The firm also noted vitamin takers, domestic business travelers, married couples and college graduates as common attributes of iPad owners.
BlueKai created an infographic (below) to reflect its findings, including a few data points from other research firms. According to comScore, 45.9 percent of tablet owners belong to households earning $100,00 per year or more, while Nielsen has discovered that 70 percent of all iPad use occurs in front of a TV.
Though a number of the traits listed by the firm appear to be unrelated, some of them reflect specific use cases for the iPad. For instance, Apple is seeing adoption of its touchscreen tablet in the medical industry with a growing number of applications emerging to support the field. Additionally, international and domestic travelers would presumably have more opportunities to use a lightweight portable device.
The rise of iOS gaming could also explain the fact that iPad owners are highly likely to be video game purchasers. One recent study found that iOS and Android now account for 58 percent of portable game revenue in the U.S. The two platforms comprised just 19 percent of the market in 2009 and 34 percent in 2010.
When combined with the Apple TV, the iPad can even pose a threat to game consoles, as the new AirPlay Mirroring feature in iOS 5 allows for multiplayer wireless big-screen gaming. Gaming giant Nintendo is feeling the effects of the shift to mobile gaming, as the company expects to lose 20 billion yen ($26.3 million) in the second half of fiscal 2012.
A recent survey showed that the iPad is also a big hit with younger demographics. Nielsen sampled 3,000 American children to discover that both kids 6-12 and teens are most interested in the iPad.
In just 18 months, the iPad has quickly become a significant portion of Apple's revenue. The company sold a record 11.12 million iPads during the most recent September quarter, more than double the amount of Macs it sold. Apple is expected to sell more than 50 million tablets in calendar 2012.
Marketing firm BlueKai compiled the profile of the typical iPad buyer, listing those three traits in the "highly likely to buy" category, as noted by AllThingsD.
Scientists or health care workers, international travelers, apartment dwellers and proponents of organic food also scored high on the list. The firm also noted vitamin takers, domestic business travelers, married couples and college graduates as common attributes of iPad owners.
BlueKai created an infographic (below) to reflect its findings, including a few data points from other research firms. According to comScore, 45.9 percent of tablet owners belong to households earning $100,00 per year or more, while Nielsen has discovered that 70 percent of all iPad use occurs in front of a TV.
Though a number of the traits listed by the firm appear to be unrelated, some of them reflect specific use cases for the iPad. For instance, Apple is seeing adoption of its touchscreen tablet in the medical industry with a growing number of applications emerging to support the field. Additionally, international and domestic travelers would presumably have more opportunities to use a lightweight portable device.
The rise of iOS gaming could also explain the fact that iPad owners are highly likely to be video game purchasers. One recent study found that iOS and Android now account for 58 percent of portable game revenue in the U.S. The two platforms comprised just 19 percent of the market in 2009 and 34 percent in 2010.
When combined with the Apple TV, the iPad can even pose a threat to game consoles, as the new AirPlay Mirroring feature in iOS 5 allows for multiplayer wireless big-screen gaming. Gaming giant Nintendo is feeling the effects of the shift to mobile gaming, as the company expects to lose 20 billion yen ($26.3 million) in the second half of fiscal 2012.
A recent survey showed that the iPad is also a big hit with younger demographics. Nielsen sampled 3,000 American children to discover that both kids 6-12 and teens are most interested in the iPad.
In just 18 months, the iPad has quickly become a significant portion of Apple's revenue. The company sold a record 11.12 million iPads during the most recent September quarter, more than double the amount of Macs it sold. Apple is expected to sell more than 50 million tablets in calendar 2012.
Comments
My sons - 3 - all have feline head-of-households and own iPads, and can probably kick your posterior at any video game made.
The SO, on the other hand, while exquisitely female, owns an iPad, an e-ink Kindle, a Kindle Fire, two iPod Touches (don't ask), an Android phone, and a Pocket Edge (e-ink + LCD.) Oh, and two Macs. And wouldn't be interested in kicking your posterior at video games. And is, of course also subject to the cats. But hey... there are always outliers.
go sit outside an Apple store for a day or two and you'll see folks that mostly don't fit this 'typical' description. Ages will be all over the place, business looking versus casual looking will be all over the place and so on.
A demographic profile of iPad owners has revealed that the three most likely traits among iPad buyers are that they are male, own pets and buy video games. ...
What a bunch of absolute garbage. This is completely meaningless.
When will this stupid fascination with "infographics" (which used to be just called "misleading statistics prettied up and dumbed down for the magazine reading crowd"), end?
What a bunch of absolute garbage. This is completely meaningless.
When will this stupid fascination with "infographics" (which used to be just called "misleading statistics prettied up and dumbed down for the magazine reading crowd"), end?
hey, whatsamatter with that? at least they didn't mention i'm bald too.
Gotta go take my vitamins...
Guess this shows how bass akwards our place is ...
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The iPad buyer is Female
We're Kindergarten Drop-Outs
House in the Woods
Only travel in USA
Eat Meat
Live in Sin
Pirate Games from Usenet and BitTorrent
Then the Dog plays them
.
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They also wear clothes, use a computer, have a job, own a television, and speak English. What kind of demographic is that? These surveys are kind of meaningless, really.
My thoughts exactly. No useful or meaningful information is contained in this survey.
No useful or meaningful information is contained in this survey.
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Earlier, like many of us, I was just being snarky
But is some useful 'info' in this
Just flip it all over to the other side
Consider the 'thing' under consideration ?
Not really the iPad - not really the User/Buyer
But some Magical Combo of the two
And Whole is Greater Than Sum, etc etc
Try that Path, then you should see the 'Value'
.
Oh, and gotta love the Graphic % Chart Thingy too
Must be a Great Selling Point for Retail Sales Predictions
All it made me think of was 3rd Grade Show and Tell
But, again, I'm damn sure not the Target Market
For neither the 'product' - nor the 'sales pitch'
.
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http://http://www.humanesociety.org/issues/pet_overpopulation/facts/pet_ownership_statistics.html
my family has a dog. i hate the dog. however, it makes me a "pet" owner.
YES. Nothing says "I will buy an iPad" more than taking B-Vitamins in the morning with a glass of orange juice!
No, really, what?
They also wear clothes, use a computer, have a job, own a television, and speak English. What kind of demographic is that? These surveys are kind of meaningless, really.
I was a Market Research Manager for a global IT company some years ago and I used buy research like this on a regular basis. I can assure you that the professional research agencies have a very scientific methodology using a small but highly representative sample size. Their research is very accurate and our company used to take their findings very seriously when deciding on product marketing strategies and media buying.
No survey is complete without asking whether you put your toilet paper over or under.
I own an iPad (v1) and hang my TP roll in the correct "over" position.