40% of BlackBerry, Windows Phone & Android smartphone owners prefer Apple's iPad
More than 40 percent of owners of smartphones on BlackBerry, Windows Phone and Android platforms prefer Apple's iPad to tablets from their current smartphone operating system makers, according to a recent survey.
Market research firm Maritz Research found that, at least for Apple's competitors, consumer smartphone loyalty does not directly translate to tablet loyalty, as noted by Forbes.
The firm conducted an online poll in November, surveying 2,500 people across the U.S. Respondents were presented with 14 tablets from 11 different manufacturers and asked which one they would choose if they were to purchase a tablet.
Owners of Research in Motion's BlackBerry smartphones showed the least loyalty to their current platform. 53 percent of BlackBerry users said they would buy an iPad, compared to just 8.5 percent that indicated preference for RIM's own PlayBook tablet. 12 percent of respondents said they would choose Amazon's Kindle Fire, while 11 percent selected Samsung's Galaxy Tab.
RIM had originally counted on BlackBerry users to comprise the PlayBook's base market, but sales of the device have yet to take off, with just 200,000 units shipped during RIM's August quarter. The company revealed last week that it was taking a $485 million accounting charge due to unsold PlayBook inventory.
As for Android users, 41 percent of them listed the iPad as their top choice for a tablet. They did, however show higher loyalty to their current platform than BlackBerry users, with 15 percent indicating preference for the Kindle Fire and 19 percent for the Galaxy Tab, both of which run Google's Android mobile OS.
40 percent of consumers using either Windows Phone or Windows Mobile phones said they would purchase the iPad, while 16 percent chose the Kindle Fire and 12 percent opted for the Galaxy Tab. But, few users expressed interest in the HP Slate 500, the one Windows-power tablet mentioned in the survey.
For its part, Apple appears to have inspired loyalty for its iOS among iPhone owners, as 77 percent of them said they would buy the iPad. Just 8 percent chose the Kindle Fire and 5 percent went with the Galaxy Tab.
In addition to future purchase preference, the survey also tracked real-world purchases over the past three months. 50 percent of respondents said they had bought an iPad recently, compared to 13 percent who had acquired the Kindle Fire. Meanwhile, Samsung's Galaxy Tab comprised 9 percent of recent purchases.
Maritz senior strategic consulting director Michael Allenson told Forbes in an interview that the Kindle Fire had made a strong showing, given that the device had just gone on sale when the survey was conducted. ?As the [tablet] market continues to mature and include more mainstream consumers, it is likely that there will be room for other [non-Apple] brands to flourish,? he said.
For now, iPad competitors appear to stand a better chance in the mid- to low-end segment of the tablet market. Respondents willing to pay $500 or more for a tablet indicated a strong preference for the iPad, but consumers looking to spend between $250 and $500 favored the Galaxy Tab over the Kindle Fire. Those looking to spend $250 or less preferred the Kindle Fire.
Budget tablets may be cheap enough to be considered as impulse buys by some customers. 17 percent of respondents said they had purchased them as a last-minute decision, according to the report.
Though Apple has held a dominant position in the tablet market since it launched the iPad last April, recent indications suggest that the Kindle Fire could chip away at the company's lead. One analysts believes the Kindle Fire will reach a 15.3 percent share for the December quarter, while Apple will retain more than half the market. Other analysts
Market research firm Maritz Research found that, at least for Apple's competitors, consumer smartphone loyalty does not directly translate to tablet loyalty, as noted by Forbes.
The firm conducted an online poll in November, surveying 2,500 people across the U.S. Respondents were presented with 14 tablets from 11 different manufacturers and asked which one they would choose if they were to purchase a tablet.
Owners of Research in Motion's BlackBerry smartphones showed the least loyalty to their current platform. 53 percent of BlackBerry users said they would buy an iPad, compared to just 8.5 percent that indicated preference for RIM's own PlayBook tablet. 12 percent of respondents said they would choose Amazon's Kindle Fire, while 11 percent selected Samsung's Galaxy Tab.
RIM had originally counted on BlackBerry users to comprise the PlayBook's base market, but sales of the device have yet to take off, with just 200,000 units shipped during RIM's August quarter. The company revealed last week that it was taking a $485 million accounting charge due to unsold PlayBook inventory.
As for Android users, 41 percent of them listed the iPad as their top choice for a tablet. They did, however show higher loyalty to their current platform than BlackBerry users, with 15 percent indicating preference for the Kindle Fire and 19 percent for the Galaxy Tab, both of which run Google's Android mobile OS.
40 percent of consumers using either Windows Phone or Windows Mobile phones said they would purchase the iPad, while 16 percent chose the Kindle Fire and 12 percent opted for the Galaxy Tab. But, few users expressed interest in the HP Slate 500, the one Windows-power tablet mentioned in the survey.
For its part, Apple appears to have inspired loyalty for its iOS among iPhone owners, as 77 percent of them said they would buy the iPad. Just 8 percent chose the Kindle Fire and 5 percent went with the Galaxy Tab.
In addition to future purchase preference, the survey also tracked real-world purchases over the past three months. 50 percent of respondents said they had bought an iPad recently, compared to 13 percent who had acquired the Kindle Fire. Meanwhile, Samsung's Galaxy Tab comprised 9 percent of recent purchases.
Maritz senior strategic consulting director Michael Allenson told Forbes in an interview that the Kindle Fire had made a strong showing, given that the device had just gone on sale when the survey was conducted. ?As the [tablet] market continues to mature and include more mainstream consumers, it is likely that there will be room for other [non-Apple] brands to flourish,? he said.
For now, iPad competitors appear to stand a better chance in the mid- to low-end segment of the tablet market. Respondents willing to pay $500 or more for a tablet indicated a strong preference for the iPad, but consumers looking to spend between $250 and $500 favored the Galaxy Tab over the Kindle Fire. Those looking to spend $250 or less preferred the Kindle Fire.
Budget tablets may be cheap enough to be considered as impulse buys by some customers. 17 percent of respondents said they had purchased them as a last-minute decision, according to the report.
Though Apple has held a dominant position in the tablet market since it launched the iPad last April, recent indications suggest that the Kindle Fire could chip away at the company's lead. One analysts believes the Kindle Fire will reach a 15.3 percent share for the December quarter, while Apple will retain more than half the market. Other analysts
Comments
Duh.
Hell 40% seems low. Unless 60% had no interest in buying a tablet.
(Based on the title alone)
Duh.
Hell 40% seems low. Unless 60% had no interest in buying a tablet.
That was my thought: "Only 40%?"
That was my thought: "Only 40%?"
Android had one shot to become a true competitor to Apple in the tablet space. One. And we got the Xoom.
That whole launch was handled piss-poorly.
Now with app #s approaching 200k and a wide variety of uses from content consumption to content creation recently unless something drastic occurs Apple cannot be beat.
Android had one shot to become a true competitor to Apple in the tablet space. One. And we got the Xoom.
That whole launch was handled piss-poorly.
Now with app #s approaching 200k and a wide variety of uses from content consumption to content creation recently unless something drastic occurs Apple cannot be beat.
Apps for "content creation" (another baseless Fandroid talking point) have been around since the original iPad. It's not a recent phenomena.
Not sure why you believe the Xoom was the one shot. There are others out there that are much better. Are you saying that the Xoom failure doomed it for the rest of the other companies that invested in Android? That they somehow put a bad taste in consumer's mouths for any Android tablet? Hm, I guess Apple wasted a ton of money and time on the all those patent lawsuits then, eh? Samsung should have just gave up.
(Based on the title alone)
Duh.
Hell 40% seems low. Unless 60% had no interest in buying a tablet.
Maybe you should read the whole article, and not just the title.
For Android users, 41% prefer the iPad, 19% prefer the Galaxy Tab and 15% prefers the Kindle Fire. So 75% prefers one of the three, and I don't know what the other 25% prefers, but who cares about them.
Hm, I guess Apple wasted a ton of money and time on the all those patent lawsuits then, eh?
Apple's lawsuits have nothing to do with how successful or not their competitors are. If a thief has stolen from you, you go after them. You don't drop a lawsuit because a thief happens to be an unprofitable thief.
Apps for "content creation" (another baseless Fandroid talking point) have been around since the original iPad. It's not a recent phenomena.
Not sure why you believe the Xoom was the one shot. There are others out there that are much better. Are you saying that the Xoom failure doomed it for the rest of the other companies that invested in Android? That they somehow put a bad taste in consumer's mouths for any Android tablet? Hm, I guess Apple wasted a ton of money and time on the all those patent lawsuits then, eh? Samsung should have just gave up.
Wtf?
The iPad was more of a content consumption device and is maturing into a Jack of all trades in the eyes of users and app devs. Who cares if it had a word processor or art app I'm talking about in industries beyond general consumers.
Few generations from now especially with the peripherals an iPad will be able to do everything a traditional PC can. Especially when the apparent unification of iOS and OSX is complete.
No one is criticizing or even second guessing anything apple here. So calm down all of you.
Apps for "content creation" (another baseless Fandroid talking point) have been around since the original iPad. It's not a recent phenomena.
Not sure why you believe the Xoom was the one shot. There are others out there that are much better. Are you saying that the Xoom failure doomed it for the rest of the other companies that invested in Android? That they somehow put a bad taste in consumer's mouths for any Android tablet? Hm, I guess Apple wasted a ton of money and time on the all those patent lawsuits then, eh? Samsung should have just gave up.
Samsung should have just given up.
Apple's lawsuits have nothing to do with how successful or not their competitors are. If a thief has stolen from you, you go after them. You don't drop a lawsuit because a thief happens to be an unprofitable thief.
Exactly. You should always sue a thief no matter where they try to hide, Australia, Germany, France or USA
(Based on the title alone)
Duh.
Hell 40% seems low. Unless 60% had no interest in buying a tablet.
Well, the 60% knew they would have to use the iPad IN THE CLOSET!!! Because of their secret love affair with all thing Apple, they really couldn't tell their true feeling to the survey. Also they didn't want to be laughed out of Android heaven by their friends.
(Based on the title alone)
Duh.
Hell 40% seems low. Unless 60% had no interest in buying a tablet.
The other 60% already had an iPad
The other 60% already had an iPad
you gotta read the article again
Well, the 60% knew they would have to use the iPad IN THE CLOSET!!! Because of their secret love affair with all thing Apple, they really couldn't tell their true feeling to the survey. Also they didn't want to be laughed out of Android heaven by their friends.
I'm sure Android users are more technology agnostic than that.
I'm sure Android users are more technology agnostic than that.
Sounds about right.
Or in common usage "on the fence" or in this case not falling on either side of the debate fully.
It's a play on all those who claim not to be theistic/atheistic and claim agnosticism unaware that it's definition deals solely with knowledge and not belief as theism/atheism does
Why would ANY current Windows phone user choose a HP slate? It doesn't represent anything like what they have on their phone.
Absolute balls.