iOS, Android reach 55% penetration with US installed base of 109M
Apple's iOS and Google's Android together have reached close to 55 percent market penetration of the estimated 200 million potential smart device purchasers in the U.S., while the two platforms have the most room to grow in China, which has 122 million untapped potential users, according to a new analysis.
A study published by mobile analytics firm Flurry on Friday broke down the active installed base of iOS and Android across a number of international markets. According to the report, the U.S. maintains a strong lead, with an estimated installed base of 109 million users, or 41 percent of the global market.
The U.S. was followed by China which had 35 million active users. The U.K. took third place with 17 million users, followed by Japan, France and Germany, each with 10 million users.
To estimate the the active installed base, Flurry tracked its data-set of more than 140,000 apps to count the number of iOS and Android users that launched an app over the last 30 days. The report did note that, since it only counted recently used devices, its estimate of 264 million active users is roughly half of the cumulative totals that Apple and Google have announced, which count old devices as well.
In order to calculate the total addressable market, Flurry took the "adult" population counts from the International Monetary Fund and then calculated the size of the middle class in each country using a study by Miller-McCune. The firm also added on the estimated size of the upper class for each country and then subtracted out the current active installed base in order to arrive at the number of customers around the world who can afford a smartphone and are not using Android or iOS.
Not surprisingly, China, the world's most populous nation, was the top country, with a potential upside of 122 million users. Market research firm Strategy Analytics recently revealed that China became the world's largest smartphone market in terms of volume in the third quarter.
The U.S. came in second with 91 million untapped customers, followed by India with 75 million. Japan and Brazil rounded out the top five with 65 and 34 million, respectively.
Flurry then compared active iOS and Android installed bases against the total addressable market to find which smartphone markets were the most mature, regardless of size. Sweden came out on top with 66 percent market penetration, followed by Australia and Hong Kong.
Among the top ten largest markets tracked by Flurry, India came in as the least penetrated with just 3.4 million active iOS and Android users and 75 million potential users. Japan also showed plenty of room for growth with an installed base of 10.3 million users and a potential upside of 65 million customers.
In just a few years, Apple and Google have risen to prominence in the smartphone market, with no signs of letting up. Android is likely to continue sustained growth worldwide, as Google executive Andy Rubin revealed earlier this week that daily activations for the platform have reached 700,000 units per day. Though the platform's growth has slowed some since this summer, it remains the largest platform in terms of volume in most markets around the world.
For its part, Apple is poised to post its best quarter ever for iPhone shipments and is guiding for record earnings that could represent the biggest blowout in history, with Apple's two largest markets, the U.S. and China, expected to lead the way. According to one recent survey, customers now rate Apple as the leading smartphone brand in China. Meanwhile, in its home country, the company expanded its carrier partnerships this year to include Verizon and Sprint, covering three of the four major wireless operators in the U.S.
A study published by mobile analytics firm Flurry on Friday broke down the active installed base of iOS and Android across a number of international markets. According to the report, the U.S. maintains a strong lead, with an estimated installed base of 109 million users, or 41 percent of the global market.
The U.S. was followed by China which had 35 million active users. The U.K. took third place with 17 million users, followed by Japan, France and Germany, each with 10 million users.
To estimate the the active installed base, Flurry tracked its data-set of more than 140,000 apps to count the number of iOS and Android users that launched an app over the last 30 days. The report did note that, since it only counted recently used devices, its estimate of 264 million active users is roughly half of the cumulative totals that Apple and Google have announced, which count old devices as well.
In order to calculate the total addressable market, Flurry took the "adult" population counts from the International Monetary Fund and then calculated the size of the middle class in each country using a study by Miller-McCune. The firm also added on the estimated size of the upper class for each country and then subtracted out the current active installed base in order to arrive at the number of customers around the world who can afford a smartphone and are not using Android or iOS.
Not surprisingly, China, the world's most populous nation, was the top country, with a potential upside of 122 million users. Market research firm Strategy Analytics recently revealed that China became the world's largest smartphone market in terms of volume in the third quarter.
The U.S. came in second with 91 million untapped customers, followed by India with 75 million. Japan and Brazil rounded out the top five with 65 and 34 million, respectively.
Flurry then compared active iOS and Android installed bases against the total addressable market to find which smartphone markets were the most mature, regardless of size. Sweden came out on top with 66 percent market penetration, followed by Australia and Hong Kong.
Among the top ten largest markets tracked by Flurry, India came in as the least penetrated with just 3.4 million active iOS and Android users and 75 million potential users. Japan also showed plenty of room for growth with an installed base of 10.3 million users and a potential upside of 65 million customers.
In just a few years, Apple and Google have risen to prominence in the smartphone market, with no signs of letting up. Android is likely to continue sustained growth worldwide, as Google executive Andy Rubin revealed earlier this week that daily activations for the platform have reached 700,000 units per day. Though the platform's growth has slowed some since this summer, it remains the largest platform in terms of volume in most markets around the world.
For its part, Apple is poised to post its best quarter ever for iPhone shipments and is guiding for record earnings that could represent the biggest blowout in history, with Apple's two largest markets, the U.S. and China, expected to lead the way. According to one recent survey, customers now rate Apple as the leading smartphone brand in China. Meanwhile, in its home country, the company expanded its carrier partnerships this year to include Verizon and Sprint, covering three of the four major wireless operators in the U.S.
Comments
Apple's iOS and Google's Android together have reached close to 55 percent market penetration of the estimated 200 million potential smart device purchasers in the U.S.
Why are they lumping iOS in with Android?
That is like saying that OSX and Windows together have 99% of the computer market.
This is why Apple said that we're living in a post PC world. Just like in third world countries people skipped home telephones and just adopted cell phones; people will do the same with the internet. Instead of buying a whole home computer, they gonna skip that and buy a smartphone or a tablet.
Pretty much a company that has a vision and investment in mobile computing is the one who is gonna win at the end.
It's crazy to see how fast people are adopting smartphones.
It's crazy to see how many people can afford these data plans?
It's crazy to see how many people can afford these data plans?
In the US we're talking less than a dollar a day for the average data plan, which is probably less per day than people spend on their average pre-smartphone bill. I bet I could panhandle for that in under an hour on any given day downtown.
"Android reach 55% penetration"
but
"iOS dominates mobile shopping with 92% of market".
So, Android users are under performing.
They do 55% of the penetrations, but only 8% of the ejaculations.
Those Android fanboys need to step up their game.
Let me see if I understand this.
"Android reach 55% penetration"
It's iOS and Android together reaching 55% of the smartphone market.
It's Apple getting 92% of the mobile market despite having over about 1/4 of the total market of capable devices.
It's crazy to see how many people can afford these data plans?
Data plans are typically around $30 a month on top of their voice and text plan.
$30 a month is $1 a day.
$1 a day is actually a small price to pay for the difference between a dumbphone and a mobile internet communicator.
It must be worth it to these people. I know I could never go back to a dumbphone. (I rarely talk on the phone anyway... but everybody needs a telephone)
In the US we're talking less than a dollar a day for the average data plan, which is probably less per day than people spend on their average pre-smartphone bill. I bet I could panhandle for that in under an hour on any given day downtown.
If that's downtown Bagdad by the Bay -- you'd need to wear a Santa hat... and nothing else...
...freeze warning tonight!
Let me see if I understand this.
"Android reach 55% penetration"
but
"iOS dominates mobile shopping with 92% of market".
So, Android users are under performing.
They do 55% of the penetrations, but only 8% of the ejaculations.
Those Android fanboys need to step up their game.
Maybe they're lacking... Er, ah... Substance
In the US we're talking less than a dollar a day for the average data plan, which is probably less per day than people spend on their average pre-smartphone bill. I bet I could panhandle for that in under an hour on any given day downtown.
Heck, I spend $5 a day on a latte, most every day, at the local Caribou.
Heck, I spend $5 a day on a latte, most every day, at the local Caribou.
$4.35 every morning at Starbucks for me. It's a sickness!
In reality, even if you are by definition "homeless" I would not be surprised if many have smartphones. Regardless of your financial position a couple dollars a day for a phone that can keep you in contact with the world in so many ways is pretty cheap. I think many homeless are in coffee shops and libraries as it is either using their own computers or the ones offered. I'm sure are too mentally or addiction consumed to have such things but I think most are likely sane and drug free, but maybe that is wishful thinking on my part.
Let me see if I understand this.
"Android reach 55% penetration"
but
"iOS dominates mobile shopping with 92% of market".
So, Android users are under performing.
They do 55% of the penetrations, but only 8% of the ejaculations.
Those Android fanboys need to step up their game.
Freaking hilarious!!
$4.35 every morning at Starbucks for me. It's a sickness!
In reality, even if you are by definition "homeless" I would not be surprised if many have smartphones. Regardless of your financial position a couple dollars a day for a phone that can keep you in contact with the world in so many ways is pretty cheap. I think many homeless are in coffee shops and libraries as it is either using their own computers or the ones offered. I'm sure are too mentally or addiction consumed to have such things but I think most are likely sane and drug free, but maybe that is wishful thinking on my part.
You guys are crazy. Data plans are in addition to regular voice plans, so are about 1000 per year on the cheap side on the plan as opposed to about 360 per year on a dumb phone on the cheap side. . Don't care how much that is per day that is still serious money for homeless people or those near the bottom of income distribution. That's just rediculous talk.
My 16-year-old granddaughter was surfing for jokes and found:
"Why did Al Gore get a nipple ring?..
He heard that George Bush had a Dick Cheney".
Data plans are typically around $30 a month on top of their voice and text plan.
$30 a month is $1 a day.
$1 a day is actually a small price to pay for the difference between a dumbphone and a mobile internet communicator.
It must be worth it to these people. I know I could never go back to a dumbphone. (I rarely talk on the phone anyway... but everybody needs a telephone)
Wait, its $30 on top of a voice and text plan? Bit of a rip off... £30 a month gets me everything.
Wait, its $30 on top of a voice and text plan? Bit of a rip off... £30 a month gets me everything.
Yeah... we get F'd in the A here.
Here's Verizon:
$40... 450 minutes
$30... 2GB of data (capped)
$10... 1000 TXT messages... or $20 for unlimited TXTs
At minimum... you're looking at $80 a month before taxes, insurance and other fees.
You don't know how lucky you are!
Yeah... we get F'd in the A here.
Here's Verizon:
$40... 450 minutes
$30... 2GB of data (capped)
$10... 1000 TXT messages... or $20 for unlimited TXTs
At minimum... you're looking at $80 a month before taxes, insurance and other fees.
You don't know how lucky you are!
Wow... I wouldn't be able to afford a smart phone in the USA.
£30 ($47) gets me an iPhone4 32GB (£180/$294 upfront cost), unlimited texts, 3GB of data, Tethering, 500mins to any UK landline number or UK mobile network and unlimited mins to anyone on the same network (3Three UK). $80 (£60) is the price you'd pay in the UK for a contract with unlimited everything. Though a new deal just appeared on my network - £35 a month gets you exactly the same thing I'm on now but truly unlimited data allowance. Friend downloaded 64GB one month (just moved in, no broadband) and didn't get charged a single penny extra. He hasn't bothered getting a fixed internet connection because of it.