British network allegedly warns Apple again not to use 'iTV' name [u]

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Comments

  • Reply 81 of 127
    Quote:
    Originally Posted by Ireland View Post


    Yeah, they have a market cap of slightly under £5B, but a more important figure is their cash, which is likely around £150M. If Apple offered them 50+M they'd be stupid not to accept it. After all this a physical product, not a channel. Apple should just name it iTV and then challenge them in court. They don't make hardware after all.



    Surely what really matters is the value of the ITV brand to them.



    A 'Smart Television' and a 'Television Broadcaster' are confusingly similar, this isn't Computer vs Music Label in the 70s when computers beeped. I expect ITV would laugh £50m out of the door.



    However I think Apple will just have the product be called Apple TV.
  • Reply 82 of 127
    sdw2001sdw2001 Posts: 16,999member
    Quote:
    Originally Posted by Mystigo View Post


    Yea. iTV has a point on this one. They own that name fair and square and have spent decades marketing and building up that brand. Apple will have to come up with a lucrative arrangement for them, or just use another name.



    That may not be true. Apple's iTV is not the same product. It's (presumably) and actual TV set, not a channel. The point is Apple may be able to argue that its product will not be confused by the average person.



    By the way, what's with this point in the article about "not the first time iTV has reached out to Apple?" This hardly sounds like reaching out. If they were smart, they'd simply try to license or sell their name for a boatload of money.
  • Reply 83 of 127
    there is no such thing as an itv





    all these comments are a waste of time.
  • Reply 84 of 127
    tjwaltjwal Posts: 404member
    There is also an itv network in Canada. www.itv.ca They go by as global tv now but probably still have the rights to the itv name.
  • Reply 85 of 127
    Quote:
    Originally Posted by SDW2001 View Post


    That may not be true. Apple's iTV is not the same product. It's (presumably) and actual TV set, not a channel. The point is Apple may be able to argue that its product will not be confused by the average person.



    By the way, what's with this point in the article about "not the first time iTV has reached out to Apple?" This hardly sounds like reaching out. If they were smart, they'd simply try to license or sell their name for a boatload of money.



    Under your proposal, I could create a phone operating system and call it iPhone and Apple would have no say to stop me. I HIGHLY doubt that would fly, although by your statement one is hardware and the other is not.
  • Reply 86 of 127
    rogifanrogifan Posts: 10,669member
    Why in the world would ITV publicly warn Apple over something that doesn't exist? There is no iTV device, it's all speculation at this point. If/when Apple does come out with a new device my guess is they will continue to call it Apple TV. Not everything in their product line is named "i" whatever.
  • Reply 87 of 127
    Quote:
    Originally Posted by Pendergast View Post


    iCanSeeYou



    ...oh wait, the last one is the name of Google's soon-to-be-announced competing offering, complete with a new "privacy" statement



    would not surprise me! lol
  • Reply 88 of 127
    Quote:
    Originally Posted by Rogifan View Post


    Why in the world would ITV publicly warn Apple over something that doesn't exist?



    Because Apple has a history of infringing on trademarks.
  • Reply 89 of 127
    nkhmnkhm Posts: 928member
    Quote:
    Originally Posted by Conrail View Post


    The simple and obvious solution is for ITV to change it's name.



    lol, yes of course. A television corporation with more than sixty years history and owner of four channels with over 20 million regular views and various associated production companies, news outlets and web presence should change it's name to accommodate apple's new product?
  • Reply 90 of 127
    Quote:
    Originally Posted by Inkling View Post


    Using Apple's own thesaurus comes up with these terms for entertainment:



    amusement, pleasure, leisure, recreation, relaxation, fun, enjoyment, interest, diversion.



    along with:



    show, performance, presentation, production, extravaganza, spectacle, pageant.



    Taking suggestions from that list:
    • iAmusement is too long. iMuse would be great and even sounds cultural/intellectual. But it's too high-brow.

    • iPleasure sounds like porn. iPlease is too vague and general.

    • iRecreation is too vague and long.

    • iRelaxation is too long and iRelax sounds like something to put us to sleep.

    • iFun sounds like something Steve Jobs would like, but it's vague. Making a double by using iPun, pronounced like iFun, it'd also continue the tradition of using "P" words. But it's even vaguer than iPod.

    • iEnjoy is too vague. iJoy promises too much.

    • iInterest is too general and too cold.

    • iDiversion is too cold and too broad.

    • iShow is perhaps the best of all. It's short, specific and clear. It's only failing is that it isn't a 'p' word.

    • iPerformance shorten to iPerform gives the wrong impression. This is for watching.

    • iPresent sounds like a business tool.

    • iProduction or iProduce sound like the production end of TV.

    • iExtravaganza is too long and too much.

    • iSpectacle is too exaggerated.

    • iPageant sounds like a Miss American contest.

    The best of the lot, by far, is iShow. A distant second, faulted mostly for vagueness, is iFun/iPun.





    Besides, iShow reminds me of Ed Sullivan in the golden days of television with his "really big show."



    --Michael W. Perry, Inkling Books, Seattle



    I think iCenter is appropriate. It will be so much more than TV - it will be the intelligence center of the home - tv, internet, security (sensors, cameras, etc), environmental monitoring (CO, radon, etc). Why limit it to TV with iTV or Apple TV?
  • Reply 91 of 127
    nkhmnkhm Posts: 928member
    Quote:
    Originally Posted by I am a Zither Zather Zuzz View Post


    How can some little pipsqueak local company prevent the worldwide use of a known brand name by a multinational company like Apple?



    How can that be fair?



    pipsqueak company? Are you joking, or are you really that ignorant?
  • Reply 92 of 127
    The pundits are coining the phrase iTV not apple. Nowhere has apple said it would call the successor of the "Apple TV" the "iTV". Nothing to see hear move on the click bait is done.
  • Reply 93 of 127
    cnocbuicnocbui Posts: 3,613member
    Quote:
    Originally Posted by Ireland View Post


    $4.9B actually.



    My source might be wrong then:



    Quote:

    Itv Market Data



    TIDM \tITV

    Ticker Code \tITV.L

    ISIN \tGB0033986497

    Currency \tGBX

    Issue Country \tGB

    Sector Ticker \tNMX5550

    Year End \t31-Dec-11

    Shares in Issue \t3,889m

    Market Cap. \t£2,359m

    Market Size \t60,000

    PE Ratio \t11.52%

    Earnings \t6.90p

    Dividend \tn/a

    Yield \tn/a

    # of Trades \t1,535

    Vol Sold \t2,703,454

    Vol Bought \t3,734,079

    52 Week High \t95.85p

    52 Week High Date \t3-Mar-11

    52 Week Low \t50.75p

    52 Week Low Date \t12-Sep-11



    http://www.lse.co.uk/share-fundament...=ITV&share=itv



    The current conversion rate is: 0.63444



    What is your source?
  • Reply 94 of 127
    Quote:
    Originally Posted by Rogifan View Post


    Why in the world would ITV publicly warn Apple over something that doesn't exist? There is no iTV device, it's all speculation at this point. If/when Apple does come out with a new device my guess is they will continue to call it Apple TV. Not everything in their product line is named "i" whatever.



    apple could easily avoid all of this type of thing by getting away from the tired 'i'



    they should go with:

    Apple Douchebox (tv)

    Douchepad

    Macdouche pro
  • Reply 95 of 127
    nkhmnkhm Posts: 928member
    Quote:
    Originally Posted by GQB View Post


    So call it iTV everywhere except GB, which is the only place anyone has ever heard of ITV.



    And canada, australia and most of Europe. There is a world outside of the USA, and the market outside of the USA is where Apple makes a majority of it's profit.
  • Reply 96 of 127
    wigginwiggin Posts: 2,265member
    Quote:
    Originally Posted by Ireland View Post


    Yeah, they have a market cap of slightly under £5B, but a more important figure is their cash, which is likely around £150M. If Apple offered them 50+M they'd be stupid not to accept it. After all this a physical product, not a channel. Apple should just name it iTV and then challenge them in court. They don't make hardware after all.



    I'm not sure 50 mil would quite be in the ballpark. I've been through a couple corporate rebrandings, both realatively minor, and both costing millions of dollars each. And that was for a company not nearly as publically known as ITV is.



    Quote:
    Originally Posted by SDW2001 View Post


    That may not be true. Apple's iTV is not the same product. It's (presumably) and actual TV set, not a channel. The point is Apple may be able to argue that its product will not be confused by the average person.



    I'm not sure I agree with those saying these are entirely differnt things. Apple's TV isn't going to be just a TV. It's going to be internet connected and also a source of TV content from multiple channels through Apple's online storefront. And ITV isn't just a channel. They also have an online version and also have several channels of content.



    Quote:
    Originally Posted by GQB View Post


    So call it iTV everywhere except GB, which is the only place anyone has ever heard of ITV.



    Quote:
    Originally Posted by nkhm View Post


    And canada, australia and most of Europe. There is a world outside of the USA, and the market outside of the USA is where Apple makes a majority of it's profit.



    I also have to laugh a bit at my fellow Americans for being so ignorant of the rest of the world at times. I've met a lot of Americans that assume that if people in another country speak English it's because they want to communicate with Americans. Forgetting the long history (not always pretty) and continuing ties those countries have with the UK. And those continuing ties include probably more UK TV networks (BBC, Sky, ITV) than US ones. Outside of CNN, I've seldom seen US networks in other countries (US shows, yes, but not US networks).
  • Reply 97 of 127
    palegolaspalegolas Posts: 1,276member
    iTube
  • Reply 98 of 127
    Wow what a suprise (sarcasm intended). ITV told the verge it has not talked with apple at all about this issue. No letters were sent. here is the link:



    http://www.theverge.com/2012/2/13/27...-apple-warning
  • Reply 99 of 127
    paxmanpaxman Posts: 4,594member
    Quote:
    Originally Posted by Mechanic View Post


    The pundits are coining the phrase iTV not apple. Nowhere has apple said it would call the successor of the "Apple TV" the "iTV". Nothing to see hear move on the click bait is done.



    That's right. I suspect the new Apple TV will be called the Apple TV or some derivative of that name. But if Apple really wanted to the thing called iTV they could achieve that by calling it Apple iTV. Virtually everywhere, except perhaps the UK, the thing would be referred to as the iTV.



    I suspect that if Apple does release an Apple TV proper, it will not come on its own but will come with additional services (content deals) and possibly even some new networking hardware. I wouldn't be surprised if they also open the thing up to apps.
  • Reply 100 of 127
    Quote:
    Originally Posted by I am a Zither Zather Zuzz View Post


    How can some little pipsqueak local company prevent the worldwide use of a known brand name by a multinational company like Apple?



    How can that be fair?



    O.K. The clue is in my user name - I'm from the U.K. so I have a perspective different to U.S- based subscribers however this comment and others of similar ilk just show the overwhelming chauvinism and lack of respect a few Americans have for other cultures - this is fuelled by such channels as Fox News, which don't go out of their way to present a balanced approach. Let's just pretend that for some reason Apple needed to call their new TV a 'CBS', little pipsqueak company? Not multi-national, buy them up! Shut them down! Who are they to stand in the way of the richest company in the world? Kick sand into the face of the 100 lb weakling!

    The millions of British people who have grown up with the name ITV don't count after all they're not from the U.S. so stop moaning.

    I love Apple and America but there are so many pumped-up hyper-nationalists there who really don't believe that all men are created equal - certainly if you're a 'furriner' you can just be steamrollered or bought - end of!

    Incidentally if I was ITV I wouldn't mind sharing the name at all because of the 'halo effect' but this would be achieved by normal negotiation not by bullying.
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