Apple rumored to be secretly shipping 'iPad 3' as Best Buy cuts iPad 2 by $50

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Comments

  • Reply 21 of 34
    Quote:
    Originally Posted by hittrj01 View Post


    The fact that Amazon ships UPS while the Apple online store ships FedEx is the main reason i ALWAYS buy from Amazon if I can. I must be lucky, the UPS guys in my area always beat the estimated times by at least a couple of hours, always ring the bell, never leave something that needs a signature. OTOH, the FedEx guys here have, on three separate occasions, failed to deliver my packages, fail to leave a note of attempted delivery, and then the office fails to call me about my packages. I have had to call FedEx to see what was going on, when they've been sitting in the offices for the past 2 days!



    I've had the exact opposite experience as you've had, which is disturbing seeing how UPS's second largest freight hub is located 2 minutes down the road from my house. Every item I've ever purchased from Apple directly also came UPS. My wife's 4S came Fedex, but it was a widely known fact that Apple had to use both carriers to make sure those things made it to their customers as quickly as possible.
  • Reply 22 of 34
    Quote:
    Originally Posted by Apple ][ View Post


    They're using UPS?



    I hope that they're not as incompetent as the UPS people who deliver packages in my area. They don't even bother to ring the bell half of the time, they'll just leave your shit unattended in the lobby of a building.



    My last UPS delivery saw the guy actually ring my buzzer. I immediately got up and went to the door and he was already putting the ticket on my door.
  • Reply 23 of 34
    mactelmactel Posts: 1,275member
    If it is already at Best Buy then is this a ho-hum release or is Cook just trying to avoid the spotlight? His VPs can put on a good show.
  • Reply 24 of 34
    Quote:
    Originally Posted by MacTel View Post


    If it is already at Best Buy then is this a ho-hum release or is Cook just trying to avoid the spotlight? His VPs can put on a good show.



    You seem to not have read the title. Or the article.
  • Reply 25 of 34
    slurpyslurpy Posts: 5,351member
    Quote:
    Originally Posted by MacTel View Post


    If it is already at Best Buy then is this a ho-hum release or is Cook just trying to avoid the spotlight? His VPs can put on a good show.



    Yeah, just picked one up just now. If it didn't have a 3 on the box I couldn't tell it apart from the 2. Same resolution, same everything, but for some reason it's twice as thick and heavy. Dissapoint.
  • Reply 26 of 34
    Quote:
    Originally Posted by Slurpy View Post


    Yeah, just picked one up just now. If it didn't have a 3 on the box I couldn't tell it apart from the 2. Same resolution, same everything, but for some reason it's twice as thick and heavy. Dissapoint.



    You must have picked up the Samsung model.
  • Reply 27 of 34
    My nephew works for Best Buy. They were told to clear the shelves by the 7th of March to make way for a new Apple product.



    The iPad 2 is on Craigslist tonight. Hopefully I can find some sucker to pay me close to what I paid for it so I can turn around a get an iPad 3.
  • Reply 28 of 34
    slurpyslurpy Posts: 5,351member
    Quote:
    Originally Posted by mlgb View Post


    This Android tablet pc is highly functional and easy to use offering a cheap price. It comes with an 7" resistive touch screen, 2GB nand flash, supports for 0.3 MP camera, HDMI as well as the amazing Android 2.2 operating system while keeping the price low, giving you the good quality.



    You registered to post this? I mean..really?
  • Reply 29 of 34
    Quote:
    Originally Posted by Suddenly Newton View Post


    The Chinese aim to spoil all of Apple's surprises



    Well lately they've been a real pain in the ... Why stop now?



    Quote:
    Originally Posted by Chris_CA View Post


    Apple could have simply dropped the wholesale price by that much.



    Quote:
    Originally Posted by cameronj View Post


    Could be. Or it could be that Apple allows them to sell a lot of product for 12 months at lower profit margins than that with the warning that when the new one comes out, Apple is not responsible for making them whole. IE, they buy the product from Apple for, say $479 and sell it if they can, and if they can't, they are stuck with it. Given how popular the iPad is, I don't know if I'd say that's impossible, though I imagine most electronics are not resold in this way. But most electronics makers do not have a full price retail store of their own so they can't dictate terms like Apple can.



    I'm sure BB expects to make its big profits selling protective cases, headphones, stands and the like. So the iPad is a loss leader.



    Quote:
    Originally Posted by Macky the Macky View Post


    It is a wrong assumption. Sometimes when a new product is released, the manufacturer will rebate an amount of the purchase price to the stores, of stock less then 30 days old. This encourages the stores to keep some inventory even in the face of rumored new product. This "rebate" is not a certainty, nor is the amount all that certain, and it usually comes AFTER the new product is announced. So, if any company is offering a discount now, it is betting on the rebate to some extent.



    So, while the store may be selling the current inventory below their current cost, they may be doing so with an expectation of some money flowing back to them from Apple.



    If, for example, Apple is planning on offering the current iPad2 at $100 less then the current price, this practice of offering $50 to $70 off the old inventory will ease the pain somewhat for purchasers this close to the iPad3 announcement who may be looking for a deal on iPad2s.



    Given the thin profit margins, it's likely that Best Buy has had some info that something is coming, and it is possible that Apple will be giving them a rebate. When I worked at a Apple Premium Reseller we got price protection, but usually only ~after~ the new line is announced. There was a lot of paperwork and perhaps due to staffing issues, in perhaps many cases I think the company just absorbed the loss ~ quite easy to "clear" old stock because it's pretty much the same Apple product as yesterday except cheaper. You take a hit on the profits but you turn over the stock and get cash coming in... I know, not the best strategy but that's what they chose.



    However, again, being Best Buy, they probably have a little more info from Apple. It's very unlikely they will just cut prices and hope for the rebate without a strong indication from Apple. I agree too that their margin is definitely no more than $50 (because that's around 10%!), meaning if they are going purely on rumours they are selling at or below cost.



    Quote:
    Originally Posted by SolipsismX View Post


    Those are just rumours which probably started as guesses.



    The iPhone 4S was announced and demoed on day 0, then pre-orders started on Day 3 with delivery and in store sales on day 10, with many getting deliveries on day 8 and 9. From that I think it's not crazy to expect a similar release cycle.



    Quote:
    Originally Posted by GTR View Post


    You are correct in regards to history.



    However, me thinks that Apple may be changing the way that they do things in the future. Many different things.



    Imagine the end of the iPad 3 announcement:



    "...and that, is iPad 3.

    So when can you buy this?

    Today.

    Right now.

    In the foyer on your way out.

    I'd like to thank you all for coming."




    Collective gasp, then...



    Wild. Fucking. Stampede.



    (Of course, I could be wrong )



    Oh yeaahh, I'm feeling "It's available... NOW in the US", 1 week later 1st tier country launch [ie. including Australia as usual hopefully!]

    Quote:
    Originally Posted by Slurpy View Post


    You registered to post this? I mean..really?



    Yes, because he's a spammer.
  • Reply 30 of 34
    Quote:
    Originally Posted by Chris_CA View Post


    Apple could have simply dropped the wholesale price by that much.



    Wo I would have never thought of that, sure I estimated the prices to be very competitive in margin but losing as well, interesting....
  • Reply 31 of 34
    Quote:
    Originally Posted by Apple ][ View Post


    They're using UPS?



    I hope that they're not as incompetent as the UPS people who deliver packages in my area. They don't even bother to ring the bell half of the time, they'll just leave your shit unattended in the lobby of a building.



    I imagine B2B deliveries for hardware are by trailer truck, not the traditional Brown Santa.
  • Reply 32 of 34
    misamisa Posts: 827member
    Quote:
    Originally Posted by AppleInsider View Post


    As retailer Best Buy has begun offering $50 off every iPad 2 model



    .

    They've been doing this for well over a week. I was at a Best Buy owned store (FutureShop) and all the iPad2's were already discounted 50$.



    And typically the markup on computer equipment is very small, as the employee discount program is like cost+15%, it ends up being cheaper to just pay the retail price for software, games, dvd's and computer hardware. They make their profit on product bolt-ons like cables, product service plans, and whatever else the sales people can stick you with. Futureshop isn't that different from Best Buy, other than Futureshop always being understaffed.
  • Reply 33 of 34
    bigpicsbigpics Posts: 1,397member
    Quote:
    Originally Posted by AppleInsider View Post


    The shipments could imply that Apple is preparing for near-immediate availability of its third-generation iPad. That device is expected to be officially unveiled at a media event on March 7.



    Best Buy's iPad 2 sale comes soon after Meijer, a regional big-box retailer in the U.S., slashed the price of the 16GB iPad 2 with Wi-Fi by $70. Retailers are believed to be clearing out inventory of the current iPad in anticipation of a new model debuting soon.



    [ View article on AppleInsider ]



    Whatever the margins are or what Best Buy knows or thinks it knows, interesting that no one (I noted) has commented on the possible implications of Apple's "expanding the line" - as they have with keeping discounted models of the previous phone versions around.
    Note: One reason Apple might not keep the iP 2 around as it's been doing with its phones could have to do with the different economics of contract phones vs. non-contract iDevices. That's above my economics grade to figure out - but it's been a great strategy on the phone side.



    Partly brilliant because by designing/engineering/building right in the first place and updating via software designed also for the current model, their old models are still competitive with new Androids for zero R&D/retooling to "create" "new" lower-priced models! And that slashes the margins of competitors who bring out a dizzying array of models every few months - meaning those designs are also inherently more "slap-dash" - i.e., tossed together with less engineering and production love. Few other companies - at least those that are either selling in volume and/or making money in the mobile space - put a year into each new model iteration (nor in a lowest common denominator clone market can they).



    A diamond is a joy forever. An Apple device is a joy for years. And most new Android devices are mixed blessings for but a few months before seeming dated by the next piece of plastic whose OS is unlikely to ever be updated.
    If the target price of a "new old" iPad is $399 (only in 16GB/non-3G and possibly a bit of other economizing inside if that's feasible without much compromise) - with the "production experience (including original design and production ramp-up expenses)" long amortized, they can:



    a) cut the entry price into the family by 25%
    which will still blunt 10" price competitors without too much of that famous "cannibalization" of their own new base model iPad 3 (and so likely a net customer gain offsetting slightly lowered revenue/pad).



    b) still make good $/unit even while cutting off the oxygen of competitors and expanding the user base/unit market share.



    As for why not lower, $399 is still not in Kindle Fire/Nook range - but closer enough to tip some fence-sitters hovering on the price/value/affordability sidelines. Whereas $299 wouldn't capture many more of these (and would nick Apple's net margins), and except for $49 itself, Apple seems to prefer prices ending in $99 rather a number like $349.



    The situation would be different if Apple were really facing strong competition in the tablet market instead of closer to monopoly scrutiny. There's simply no pressure on Apple to market a loss leader and while Apple's happy to sell you accessories, upgrades, software and content, they've never been a "give the razors away to sell blades" kind of company (which is the Kindle Fire biz model).



    As for any possible tweener (e.g. the rumored 8") pad - I don't see it at the announcement of the iP3 - if ever - but I still feel that leaving the entire 3.5"-9.7" screen size range unoccupied by any Apple product is a condition that Apple knows they must remedy eventually, as there are a number of niche markets and maybe some mass ones for which such sizes can be sold in profitable volumes.



    And with iPod sales actually declining, Apple will either reinvigorate the line in some manner - or start treating it as a limited-lifetime "legacy" business they may keep only one or two models in. This is pointed to by the lack of any real updating to the Touch last year. So if Apple doesn't want to either compromise the size of screen elements on the iPad line - or make developers write for a third resolution, a bigger (likely less "retinized") iPod Touch - with screen elements larger than the current ones on the touch and phone - remains at least a possibility. (As does a 3.8" iPhone close to the same overall dimensions of the current 3.5" model, hovering just around the 300 ppi line.)



    Anyway if Best Buy's holding a fair amount of inventory, they'd rather move it at $449 (and clear out discontinued higher models) now than after a $399 version comes out.
  • Reply 34 of 34
    xsuxsu Posts: 401member
    Quote:
    Originally Posted by Chris_CA View Post


    Apple could have simply dropped the wholesale price by that much.



    Don't think so. Retailers drop price by a bit now because they know once iPad 3 is on sale, they would have to discount the iPad 2 by a much larger margin to move it. They just want to clear out their iPad 2 stock as much as possible.
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