The iPod has been out for more than a decade, has market share greater than most expect the iPad to have in eight years and the trademark is still holding. So, why is there no worry over the iPod trademark? Could it be that pundits have collectively lost either intelligence or eyeballs over the last decade and will now grasp at straws?
The iPod has been out for more than a decade, has market share greater than most expect the iPad to have in eight years and the trademark is still holding. So, why is there no worry over the iPod trademark? Could it be that pundits have collectively lost either intelligence or eyeballs over the last decade and will now grasp at straws?
1) There was. People were starting to refer to all PMPs as iPods.
2) It look Apple a lot longer to get the lion's share of the PMP market than it did for them to get the lion's share of the tablet market.
3) This is always a concern for a company because they don't want anyone to be able to refer to anything as Coke or as an iPad. You have to fight to keep your Trademark intact but that doesn't mean it's in jeopardy simply because people are using it generically so long as you do your due diligence in protecting it.
iPad is synonomous with iPad only- it stands alone. Like the iPod . You ask for either in a store and you get exactly them- not some other tablet or MP3 player.
Agreed, the article is retarded. Slow news day I suppose.
Hoover has been around from the early 20th century and in some parts of the world, Hoover is synonymous with vacuum.
I think this is certainly true here in the UK.... all of my family and probably most people I know refer to vacuuming as "hoovering"...
I say it all the time myself - "need to do the hoovering", even though I own a Dyson...
I'm not sure iPad has much of a problem at the moment due to lack of any real competition, but I do know a few people (mainly older less techy people like my aunties / uncles) who refer to any generic mp3 player as an iPod so there is potential for this to become an issue in the future....
But didn't all the iHaters (especially the ones on this forum conveniently being quiet) crucify Apple back in 2010 for using a name that sounded like a hygiene product, to just about every other insult under the sun? Now it's being considered a generic term to describe a tablet?
Could it be possible that those iHaters simply had zero clue about anything in life? Wow, I'm speechless.
Comments
Escalator
Hoover
I don't think Apple wants to see "iPad" follow the example of "escalator" (not the best chapter in Otis's history).
I agree with your premise, but I don't think Hoover is synonymous with its market. Dirt Devil, Dyson, and Bissel are all very well known as well.
Dyson, maybe. Bissell - not so much, or you wouldn't have misspelled it
The iPod has been out for more than a decade, has market share greater than most expect the iPad to have in eight years and the trademark is still holding. So, why is there no worry over the iPod trademark? Could it be that pundits have collectively lost either intelligence or eyeballs over the last decade and will now grasp at straws?
1) There was. People were starting to refer to all PMPs as iPods.
2) It look Apple a lot longer to get the lion's share of the PMP market than it did for them to get the lion's share of the tablet market.
3) This is always a concern for a company because they don't want anyone to be able to refer to anything as Coke or as an iPad. You have to fight to keep your Trademark intact but that doesn't mean it's in jeopardy simply because people are using it generically so long as you do your due diligence in protecting it.
Apple's competitors' laziness and hubris gave away the future of personal computing.
It's all but the iPad now.
The iPod effect, iPad style.
I agree with your premise, but I don't think Hoover is synonymous with its market. Dirt Devil, Dyson, and Bissel are all very well known as well.
This is regional. There are parts of the country where you 'hoover the carpet'.
This is regional. There are parts of the country where you 'hoover the carpet'.
Perhaps there are parts of the world where you Dirt Devil it ....
On second thought, nah ...
I think there is as much risk of this happening as people using the name iPod when they really meant Zune.
There are people who use the name iPod for MP3 players in general, simply because MP3 player is a mouthful and also not easy to remember.
http://www.jacuzzi.com/
This is regional. There are parts of the country where you 'hoover the carpet'.
I've always heard it had sexual connotations myself.
Exactly. No one says "Let me iPad this before I make a decision", or "Whenever I travel, I iPad all my travel details to my secretary."
Clue: There is no requirement that a trademark to be used as a verb in order to become generic. None at all.
Kleenex isn't (de facto) genericized?
Escalator is the perfect example of a brand name that became generic through public, generic use of the name.
Escalator
Hoover
try "kleenex" and "xerox" (I'm going for the "X" factor here)
Everyone says- "Google it."
No one says "Bing it"
"Google" is generic for search.
iPad is synonomous with iPad only- it stands alone. Like the iPod . You ask for either in a store and you get exactly them- not some other tablet or MP3 player.
Agreed, the article is retarded. Slow news day I suppose.
I agree with your premise, but I don't think Hoover is synonymous with its market. Dirt Devil, Dyson, and Bissel are all very well known as well.
Hoover has been around from the early 20th century and in some parts of the world, Hoover is synonymous with vacuum.
The Dirt Devil brand is from the 1980s.
Dyson was founded in 1992.
Bissell while older than Hoover was actually better known for its carpet sweepers.
As it stands, my next vacuum is likely to be an Oreck (founded 1963).
So all in all Hoover really has had the longest to really become synonymous with vacuums.
As for "iPad", if Apple starts now, they can keep it from becoming synonymous with "Tablet", but they do need to be proactive about it.
This is regional. There are parts of the country where you 'hoover the carpet'.
and in that region, after i finish up hoovering, I go fishing, taking my thermos with my hot tea...
Hoover has been around from the early 20th century and in some parts of the world, Hoover is synonymous with vacuum.
I think this is certainly true here in the UK.... all of my family and probably most people I know refer to vacuuming as "hoovering"...
I say it all the time myself - "need to do the hoovering", even though I own a Dyson...
I'm not sure iPad has much of a problem at the moment due to lack of any real competition, but I do know a few people (mainly older less techy people like my aunties / uncles) who refer to any generic mp3 player as an iPod so there is potential for this to become an issue in the future....
Could it be possible that those iHaters simply had zero clue about anything in life? Wow, I'm speechless.
You know who you are too.
Aspirin
Cellophane
Dry ice
Kerosene
Laundromat
Videotape
Bubble Wrap
Dumpster
Jeep
Ping Pong
Q-tips
Scotch tape
Styrofoam
Tarmac
Vaseline
Zipper