Demand for Apple's next iPhone at an 'unprecedented level'
A new survey of consumers has found that a record number of people indicated they are "likely" to buy Apple's next iPhone, expected to launch later this year.
ChangeWave's latest survey, conducted in June and released on Monday, found that 14 percent of consumers indicated they are "very likely" to buy a so-called "iPhone 5." Another 17 percent of people said they are "somewhat likely" to buy Apple's next iPhone.
"The biggest finding of the survey is the unprecedented level of advanced demand for the next generation Apple iPhone (i.e., the 'iPhone 5') — which based on these survey numbers easily dwarfs the advance demand of any previous iPhone launch," ChangeWave said.
Last October, 10 percent of consumers said they were "very likely" to buy an iPhone 4S, while 11.5 percent identified themselves as "somewhat likely." The iPhone 4S went on to have a record breaking debut, resulting in sales of 37 million iPhones during the holiday 2011 launch quarter.
ChangeWave's latest data is based on a poll of 4,042 primarily North American consumers. Those polled were told that Apple's next-generation iPhone is likely to launch later this year with a larger screen, improved camera, new iOS 6 operating system, and 4G LTE capability, all at the same price points of the current iPhone 4S.
The latest poll also found good news for Samsung, with 19 percent of customers indicating they plan to buy a Samsung smartphone in the next 90 days. That demand has been driven largely by the recent release of the Galaxy S III, Samsung's latest flagship Android smartphone.
Specific to the Galaxy S III, 2 percent of respondents said they are "very likely" to buy Samsung's latest handset, while 7 percent said they are "somewhat likely." The top reason for buyers to choose the Galaxy S III was "the size and quality of screen," which accounted for 15 percent of anticipated sales.
While the survey shows positive results for Apple and Samsung, other handset makers have continued to flounder. Interest in Motorola devices was down two percentage points to 4 percent, HTC was unchanged at 3 percent, and RIM remains stuck at its all-time low of 2 percent. Finnish smartphone maker Nokia saw a slight uptick of one-point, but remains low at just 2 percent.
ChangeWave's latest survey, conducted in June and released on Monday, found that 14 percent of consumers indicated they are "very likely" to buy a so-called "iPhone 5." Another 17 percent of people said they are "somewhat likely" to buy Apple's next iPhone.
"The biggest finding of the survey is the unprecedented level of advanced demand for the next generation Apple iPhone (i.e., the 'iPhone 5') — which based on these survey numbers easily dwarfs the advance demand of any previous iPhone launch," ChangeWave said.
Last October, 10 percent of consumers said they were "very likely" to buy an iPhone 4S, while 11.5 percent identified themselves as "somewhat likely." The iPhone 4S went on to have a record breaking debut, resulting in sales of 37 million iPhones during the holiday 2011 launch quarter.
ChangeWave's latest data is based on a poll of 4,042 primarily North American consumers. Those polled were told that Apple's next-generation iPhone is likely to launch later this year with a larger screen, improved camera, new iOS 6 operating system, and 4G LTE capability, all at the same price points of the current iPhone 4S.
The latest poll also found good news for Samsung, with 19 percent of customers indicating they plan to buy a Samsung smartphone in the next 90 days. That demand has been driven largely by the recent release of the Galaxy S III, Samsung's latest flagship Android smartphone.
Specific to the Galaxy S III, 2 percent of respondents said they are "very likely" to buy Samsung's latest handset, while 7 percent said they are "somewhat likely." The top reason for buyers to choose the Galaxy S III was "the size and quality of screen," which accounted for 15 percent of anticipated sales.
While the survey shows positive results for Apple and Samsung, other handset makers have continued to flounder. Interest in Motorola devices was down two percentage points to 4 percent, HTC was unchanged at 3 percent, and RIM remains stuck at its all-time low of 2 percent. Finnish smartphone maker Nokia saw a slight uptick of one-point, but remains low at just 2 percent.
Comments
Btw, I'm getting "the rich text editor is not compatible with your browser" message. Ironic, because I'm using Safari on my iPad.
Well I'll be definitley getting one as my iPhone 4 is now out of contract and getting a bit long in the tooth (not slow as such, but noticably slower than my iPad 3 for some things I do a lot) so I'm waiting (im)patiently for the new one to arrive so I can upgrade... Just need to see pricing and capacity options to work out exactly which one I'll go for.
The iPhone 4 will probably be going to my mum...
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Originally Posted by Asim Soofi
I would think 59% saying they are unlikely to get an iphone 5 is more unprecedented than the 14% number. But perception is reality I suppose...Nice spin.
If you take a look at the numbers they provided for last year in the same category, the 59% number is down from 71% so, to me, it doesn't appear to be spin.
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Originally Posted by Asim Soofi
Btw, I'm getting "the rich text editor is not compatible with your browser" message. Ironic, because I'm using Safari on my iPad.
How is that 'ironic'?
It's no spin at all. The data are simply: (i) comparisons with the same metrics for iPhone 4s from last year (and anyone who was not on another planet can surely recall the frenzied success that that the previous model was); and (ii) comparisons with other new offerings using a similar metric.
I think that demand for this year's iPhone will be, indeed, off the charts.
An Apple fan site that is not compatible with an Apple device is a bit Ironic.....
Agreed, it totally sucks on iPad!
My question is do I go with Verizon for the new one or stay with AT&T? I bought her an iPad v3 recently on Verizon simply due to the better 4Gs coverage up the eastern seaboard we travel often but will it make any difference to an iPhone used 99% of the time in central west Florida? Any user experience of comparing the two? She has a grandfathered in unlimited plan with AT&T although I doubt she ever needed it.
And sometime around last October, the big Super Jesus passed away while saying "Oh Wow..., oh wow..., oh wow ." This time around there will be no SJ, but there will be a new Iphone with just slightly bigger screen, inactivated NFC, 4G LTE and a new IOS. Which one would have a bigger sales number? The stale one being bought as SJ's memorabilia last October or the brand new one being released this coming October to play catch up against the likes of Android Jelly Bean and Windows Phone 8. We'll see.
Originally Posted by anantksundaram
It's no spin at all. The data are simply: (i) comparisons with the same metrics for iPhone 4s from last year (and anyone who was not on another planet can surely recall the frenzied success that that the previous model was); and (ii) comparisons with other new offerings using a similar metric.
I think that demand for this year's iPhone will be, indeed, off the charts.
Even my lo-tech boss, who I convinced to get an iPhone 3G years ago, and still has it, is looking forward to the 5.
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Originally Posted by digitalclips
Agreed, it totally sucks on iPad!
But the commenters are great
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Originally Posted by Tallest Skil
How is that 'ironic'?
Wow! Something other than 'iPhone 5' actually caught your attention!! I think it is 'ironic' because he is not sure what ironic is.
Wow, this is truly unbelievable given that the iPhone 5 is so disappointing in terms of design.
It would be more useful if they re-interviewed those from the Oct 2011 survey to see how many "very likely" tuned into purchases so we could gauge the accuracy of this research.
I simply don't believe any of these type of surveys. I'm sure the iPhone 5 will break all records and sell more than the previous model just like the 4S did, the 4 did, the 3GS did, etc, etc.
Though there are certainly a large number of people who upgrade their phone every year, I would think the larger majority of people are on a 2-year upgrade cycle. If we assume that's the case, I wonder which is the larger install base of existing users- the "tick" of iPhone-->3GS-->4S users or the "tock" of 3G-->4-->this year's model users. So besides attracting new users, the higher number may also be because there just happens to be more turnover this year than in the "tick" years. I'm happily in the group that is upgrading this year (as is my wife).
My big question will be what effect the 4G capability will have on the data plans. I have four iPhones (2 iPhone 4 and 2 iPhone 4s) devices that are grandfathered into the unlimited family data plan with AT&T. As I understand AT&T will not have an unlimited option for 4G. In that case I'm not sure what happens with the family plan etc. I may have to look at all of the carriers to see which one would work best for us.
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Originally Posted by AZREOSpecialist
Wow, this is truly unbelievable given that the iPhone 5 is so disappointing in terms of design.
Judging a phone that it's not officially unveiled yet makes me remember how people are disappointed with iPhone 4 when gizmodo leaked it.
Then when it launched it sells well, got great reviews despite of the deathgrip and STILL the best phone design that is undoubtedly better than any phones out there.
Quote:
Originally Posted by AZREOSpecialist
Wow, this is truly unbelievable given that the iPhone 5 is so disappointing in terms of design.
Wow, this is truly unbelievable given that you have absolutely no clue what the 6th iPhone looks like in any capacity.
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Originally Posted by makingdots
Judging a phone that it's not officially unveiled yet makes me remember how people are disappointed with iPhone 4 when gizmodo leaked it.
Bingo.
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…got great reviews despite of the death grip…
And that's just because it didn't exist.
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and STILL the best phone design that is undoubtedly better than any phones out there.
Exactly! I don't understand why people say they "hate" the design we've been seeing, since they loved the iPhone 4 design.
So 17% of people are somewhat likely to buy the iPhone 5? Well then that 17% should already own a fifth generation iPhone.