vtrain wrote: »
Not a fan of the ads.
Also, the character in the ads is a Creative, not a Genius.
just_me wrote: »
Lost SJ. RIP
austinguy23 wrote: »
Ugh, each year their ads get blander and cheesier. These are the worst yet. It's like they went out of their way to make them as generic and uninteresting as possible. Apple is going to lose its status as hip and cool if they continue with this crap.
solipsismx wrote: »
Not easily which, to me, means they should be direct. I expect hope that future Genius ads are more direct about what that offers you in terms of being a Mac owner.
Customer: Can you help with my Mac.
Genius: Yes! All Mac users get unlimited Apple Genius support with their Mac purchase. We even have free Creative workshops to help you learn to use your built-in apps like a professional.
Surely there are posters that will beat down my example but it's just the first that came to mind and I'm not going to refine it anymore that it is. The point is that Apple can should pound this in to let all Windows users know that switching to Mac has benefits that are not only well above every what any other OEM or retailer can offer but a way to make you a better PC user and save you money in the long run.
Simplified that for you.
scotty321 wrote: »
These advertisements are terrible. I wish Steve Jobs was still alive. This is what happens when you put that moron Phil Schiller in charge of running ads, without Steve Jobs to keep him in check.
jason salvador wrote: »
I love Apple but these ads are horrid. Do not like.
charlituna wrote: »
So I have to give a thumbs down for lumping everyone under 'Genius' cause that's bad info.
Unless this is meant to introduce a new plan to call all Apple workers 'Geniuses'
tooltalk wrote: »
I don't quite understand.. What's Apple got to do with 2012 London Olympic?
Is Apple a corporate sponsor?
That's right, isn't it? Not the non-users, the non-lovers… I see.
rogifan wrote: »
Yes because only great things happened under Steve's watch. /s
Apple ads have lost their cachet.
Almost all my friends (20-30 demographic) think the spots are funny, like the Matthew Brodericky guy and that he sleeps with his genius tag on and like what the spot promotes....help (sales pitch is not too strong nor details too many) with a sense of humor. Me too. This is about marketing to the general public and a lot of comments about how to make it more accurate, how to make it more sophisticated, how much SJ would never do this, all seem a bit over controlling, to me, at least.
It seems a lot of people have their identity tied up with Apple and if an ad seems outrageous or "tasteless" to them, they are shocked and upset. People have deconstructed this series to the point of ad nauseam, but like a very old jokester said, if you're totally lost in the woods just start telling a joke and some sob will come out of nowhere to tell you why it's not funny.
Yeah, but every Apple retail employee can answer basic questions about all the Apple products and demo them (the products and the answers) -- unlike the retail employees in big box stores... who will say whatever comes to mind so they can move on.
As a former owner of retail computer stores: the advertising is responsible for getting the person into the store -- it is up to the store representatives (all of them) to make the sale and to create a repeat customer (and reference customer) by providing the necessary service and support.
"Get a Mac? Ha! Get a clue, Apple!"
solipsismx wrote: »
Didn't that guy talk crap about Jobs when he was alive and now that he's dead he's moved his goal posts to suggest that Apple was only successful because of Jobs?
These ads are great. I'm glad to see they're bringing the humor back. Their ads haven't been funny since "I'm a Mac/I'm a PC"
I kind of liked the adverts. Made Apple seem a bit more human.
It's highlighting a differentiating factor between Macs and PCs. If you can't do something on a PC you're screwed (ok you could always try the internet forums) but with a Mac you're ok coz Genius Bar is there to help.
The Genius Bar and One to One are some of the best things about owning a Mac if your just an average user rather than a techie.