Apple Genius ads debut during Olympic opening ceremonies

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Comments

  • Reply 61 of 322
    charlitunacharlituna Posts: 7,217member
    vtrain wrote: »
    Not a fan of the ads.

    Also, the character in the ads is a Creative, not a Genius.

    In the second that would a Sales Person. Specialist is the term they use as I recall.

    So I have to give a thumbs down for lumping everyone under 'Genius' cause that's bad info.

    Unless this is meant to introduce a new plan to call all Apple workers 'Geniuses'
  • Reply 62 of 322
    rogifanrogifan Posts: 10,669member
    just_me wrote: »
    Lost SJ. RIP
    Yes because only great things happened under Steve's watch. /s If anything is hurting Apple win the loss of Steve it's they don't have a great pitch man, someone that could sell you something whether you wanted it or needed it or not. Tim Cook, Scott Forstsll and Phil Schiller can't do that the way Steve could. And someone like Jony Ive clearly doesn't want to be on stage in the limelight. There isn't anything Apple can do about this - Tim Cook is who he is and him trying to be more like Steve would probably be even worse. And Cook admitted he spends little time on the things Steve spent most of his time on (design and marketing). I'm not as worried on the design side as I think Jony and the ID team know what they're doing (and he and Steve thought very much a like), but on marketing I'm not so sure with Phil Schiller. The focus on Siri in the iPhone ads (when they still say its a beta product), the iPad 4G mess in Europe and Australia and these ads don't give me a lot of confidence.
  • Reply 63 of 322
    charlitunacharlituna Posts: 7,217member
    Ugh, each year their ads get blander and cheesier. These are the worst yet. It's like they went out of their way to make them as generic and uninteresting as possible. Apple is going to lose its status as hip and cool if they continue with this crap.

    They are aiming these at the general audience who looks at flashy ads of hip and cool stuff and think its too hip for them. Those type of folks just need info, not flash.

    It's the audience that makes me thumbs down the ads because those are the folks that will take that use of Genius literally and will get pissed when they come in to buy something or ask a really basic question and when they say they need to see a genius they will be told they need n appointment, which might be the next day. Only to have the Genius say anyone could have helped them, no appointment needed
  • Reply 64 of 322
    newbeenewbee Posts: 2,055member
    solipsismx wrote: »
    Not easily which, to me, means they should be direct. I expect hope that future Genius ads are more direct about what that offers you in terms of being a Mac owner.
    Customer: Can you help with my Mac.
    Genius: Yes! All Mac users get unlimited Apple Genius support with their Mac purchase. We even have free Creative workshops to help you learn to use your built-in apps like a professional.
    Surely there are posters that will beat down my example but it's just the first that came to mind and I'm not going to refine it anymore that it is. The point is that Apple can should pound this in to let all Windows users know that switching to Mac has benefits that are not only well above every what any other OEM or retailer can offer but a way to make you a better PC user and save you money in the long run.

    IMHO, an effective commercial is one that does not " pound" you with info, but rather gives you a reason to keep watching. Telling a brief story, with a common theme, is the best way I know of to cope with the average viewer's limited attention span and to do it over several spots is more effective, which is why I think these ads will work.
  • Reply 65 of 322
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by Rogifan View Post

    Apple is doomed.


     


    Simplified that for you.

  • Reply 66 of 322
    charlitunacharlituna Posts: 7,217member
    scotty321 wrote: »
    These advertisements are terrible. I wish Steve Jobs was still alive. This is what happens when you put that moron Phil Schiller in charge of running ads, without Steve Jobs to keep him in check.

    -100 on this. You don't know that Steve would have dissed this. He could have come up with the idea for all we know.

    So be respectful enough to not speak for Mr Jobs and try to make your opinion his
  • Reply 67 of 322
    charlitunacharlituna Posts: 7,217member
    I love Apple but these ads are horrid. Do not like. :(

     

    They aren't for you. The purpose of ads are to get the non lovers
  • Reply 68 of 322
    solipsismxsolipsismx Posts: 19,566member
    charlituna wrote: »
    So I have to give a thumbs down for lumping everyone under 'Genius' cause that's bad info.
    Unless this is meant to introduce a new plan to call all Apple workers 'Geniuses'

    I can see how that it's technically accurate but people know the term Genius, they don't know Creative or any other variation of the employees at an Apple Store. I bet many think Genius also refers to the standard retail employees.

    This is simply not something I'd question the way I don't correct people when they refer to their entire PC as a CPU or HDD.
  • Reply 69 of 322
    charlitunacharlituna Posts: 7,217member
    tooltalk wrote: »
    I don't quite understand.. What's Apple got to do with 2012 London Olympic?   

    Is Apple a corporate sponsor? 

    Not everyone that shows tv ads during an event are sponsors, regardless of the event
  • Reply 70 of 322
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by charlituna View Post

    They aren't for you. The purpose of ads are to get the non lovers


     


    That's right, isn't it? Not the non-users, the non-lovers… I see.

  • Reply 71 of 322
    solipsismxsolipsismx Posts: 19,566member
    rogifan wrote: »
    Yes because only great things happened under Steve's watch. /s

    Didn't that guy talk crap about Jobs when he was alive and now that he's dead he's moved his goal posts to suggest that Apple was only successful because of Jobs?
  • Reply 72 of 322
    dualiedualie Posts: 334member


    Apple ads have lost their cachet.

  • Reply 73 of 322


    Almost all my friends (20-30 demographic) think the spots are funny, like the Matthew Brodericky guy and that he sleeps with his genius tag on and  like what the spot promotes....help (sales pitch is not too strong nor details too many) with a sense of humor.  Me too. This is about marketing to the general public and a lot of comments about how to make it more accurate, how to make it more sophisticated, how much SJ would never do this, all seem a bit over controlling, to me, at least.


     


    It seems a lot of people have their identity tied up with Apple and if an ad seems outrageous or "tasteless" to them, they are shocked and upset. People have deconstructed this series to the point of ad nauseam, but like a very old jokester said, if you're totally lost in the woods just start telling a joke and some sob will come out of nowhere to tell you why it's not funny.

  • Reply 74 of 322

    Quote:

    Originally Posted by charlituna View Post





    They are aiming these at the general audience who looks at flashy ads of hip and cool stuff and think its too hip for them. Those type of folks just need info, not flash.

    It's the audience that makes me thumbs down the ads because those are the folks that will take that use of Genius literally and will get pissed when they come in to buy something or ask a really basic question and when they say they need to see a genius they will be told they need n appointment, which might be the next day. Only to have the Genius say anyone could have helped them, no appointment needed


     


    Yeah, but every Apple retail employee can answer basic questions about all the Apple products and demo them (the products and the answers) -- unlike the retail employees in big box stores... who will say whatever comes to mind so they can move on.


     


    As a former owner of retail computer stores: the advertising is responsible for getting the person into the store -- it is up to the store representatives (all of them) to make the sale and to create a repeat customer (and reference customer) by providing the necessary service and support.

  • Reply 75 of 322
    solipsismxsolipsismx Posts: 19,566member
    I'm quizzically wondering how the initial Get A Mac ads were received. I'm guessing plenty of forum posters had the same dismissive attitude towards them and yet I doubt anyone can say it was an ineffective campaign.
  • Reply 76 of 322
    Fun, cute ads, I'm sure they'll do well.
  • Reply 77 of 322
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by SolipsismX View Post

    I'm quizzically wondering how the initial Get A Mac ads were received. I'm guessing plenty of forum posters had the same dismissive attitude towards them and yet I doubt anyone can say it was an ineffective campaign.


     


    "Get a Mac? Ha! Get a clue, Apple!"

  • Reply 78 of 322
    rogifanrogifan Posts: 10,669member
    solipsismx wrote: »
    Didn't that guy talk crap about Jobs when he was alive and now that he's dead he's moved his goal posts to suggest that Apple was only successful because of Jobs?
    We see that so much now. People bitched when Steve was around, but now it's as if all that is forgotten and everything under his watch was great.
  • Reply 79 of 322
    waverunnrwaverunnr Posts: 120member


    These ads are great.  I'm glad to see they're bringing the humor back.  Their ads haven't been funny since "I'm a Mac/I'm a PC"

  • Reply 80 of 322
    shaun, ukshaun, uk Posts: 1,050member


    I kind of liked the adverts. Made Apple seem a bit more human.


     


    It's highlighting a differentiating factor between Macs and PCs. If you can't do something on a PC you're screwed (ok you could always try the internet forums) but with a Mac you're ok coz Genius Bar is there to help.


     


    The Genius Bar and One to One are some of the best things about owning a Mac if your just an average user rather than a techie.

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