Apple focuses on quality products not money, says designer Jonathan Ive

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  • Reply 61 of 125
    MarvinMarvin Posts: 15,325moderator
    tylerk36 wrote:
    Johnny is thinking "oh shit I knew I should have shaved today" "oh wait I did.  I should have worn shorts."

    Looks to me like he's trying to distract her while he sneaks an iPhone up her dress. She caught him out the corner of her eye though and was probably thinking the same thing as him. There's a reason they improved the low-light performance and stabilisation in the 4S - he knew this day would come.

    I like Jonathan Ive's remarks on the design values they have at Apple. While it's easy for people who make a lot of money to say that money isn't the driving force, they demonstrate it with their products and there's no denying Ive has a strong passion for design. Other companies like to project that they hold similar values but their message comes from an auto-cue. You can't just read your values from a script, you have to live your life by them and it's the only way Apple has managed repeated success over the years.

    It would be nice to see some of their other product designers once and a while too. Surely Ive isn't the only hardware designer working at Apple.
  • Reply 62 of 125
    bnz v3bnz v3 Posts: 35member


    This is fairly simple. 


     


    Do you get a girlfriends [start business] for sex [money]? No. But in a relationship [owning a business] is sex [money] important? Yes. If sex [money] is nonexistent will you or your partner be fired? Probably, most likely yes.


     


    But it's not your main goal, or shouldn't be. It comes naturally by being a good partner [business owner], doing the right things. There's more to it than just sex [money]


    ------------------------------------------------------


     


    So Jon says their "main" goal (focus) isn't to make money. I can only take that to mean - If you make great products the money will come naturally- 


     


    So focus on great (quality) products first and foremost, because focusing on money with nothing worth selling won't get you very far.


     


    Of coarse they want to make money, but thats not why we do the things we love, we do the things we love because we love doing them.

  • Reply 63 of 125
    technarchytechnarchy Posts: 296member
    Steve Jobs has always preached about putting product before everything else.

    This is nothing new to people that know anything about Apple as it was in the beginning till now.

    And in a sense it is true. Apple has taken huge scary leaps where other companies haven't. Many products they've introduce have had no proven market either, but they put the product first and took a gamble on a great product creating the market, and hopefully making money.

    That tactic has worked many times, and sometimes not, but at least Apple takes the chance.
  • Reply 64 of 125
    rogifanrogifan Posts: 10,669member
    Marvin wrote: »
    It would be nice to see some of their other product designers once and a while too. Surely Ive isn't the only hardware designer working at Apple.
    I'm surprised Apple allows Ive to give interviews. Who else at Apple besides Tim Cook gives interviews (other than Phil Schiller maybe giving a few quotes after a product launch)? I don't think I've ever seen an interview with Scott Forstall.
  • Reply 65 of 125
    quadra 610quadra 610 Posts: 6,757member


    "We care about quality products, not money. Because THAT is how we actually make all our money."


     


    Focus on the product and those who are supposed to use it. And then the billions of $$$ magically take care of themselves. 


     


    Insanely simple.

  • Reply 66 of 125
    tallest skiltallest skil Posts: 43,388member


    Originally Posted by anantksundaram View Post

    Do you think the CEO of, say, ATT, Comcast, Samsung, Microsoft -- pick yours -- would ever be heard saying something like that?


     


    image


     


    "Music, sweet music…"

  • Reply 67 of 125
    shaun, ukshaun, uk Posts: 1,050member

    Quote:

    Originally Posted by Suddenly Newton View Post


     


    More like pathological. Beating up on Apple users gives his life meaning. It really does.



     


    I'm not "beating up" on anyone. I simply expressed an opinion which seems to warrant a witch hunt on here. Please feel free to put me on ignore. I'm not here to antagonise anyone and I certainly don't enjoy the abuse I get. I was simply commenting on the article I read. It's called free speech. Maybe you should go live in China or North Korea were nobody is allowed to disagree with the perceived wisdom. I'm sure you would enjoy that.

  • Reply 68 of 125
    philboogiephilboogie Posts: 7,675member
    shaun, uk wrote: »
    "We are really pleased with our revenues but our goal isn't to make money," Ive said of Apple.

    I would believe that more if they didn't make 40% Gross Margin on most of their products.

    Of course it's all about making money. That's what public corporations do. Apple is not a charity building products for the good of humanity.

    If it's not about the money why don't they donate all their profits to charity.

    Go on Shaun, bee a man and leave

    1000
  • Reply 69 of 125

    Quote:

    Originally Posted by hmmfe View Post


    I can see the appeal to this way of thinking; only those things I can make sense of are true, therefore if I cannot make sense of it it must not be true.  Very comforting.  Despite it's appeal, though, it is neither rigorous nor well reasoned.



    Nor is it my way of thinking, neither in this thread nor in any other context.


     


    But thanks for playing.

  • Reply 70 of 125
    shaun, uk wrote: »
    I'm not "beating up" on anyone. I simply expressed an opinion which seems to warrant a witch hunt on here. Please feel free to put me on ignore. I'm not here to antagonise anyone and I certainly don't enjoy the abuse I get.

    Then do us all (including yourself) a favor and get lost.

    Please.
  • Reply 71 of 125
    shaun, ukshaun, uk Posts: 1,050member

    Quote:

    Originally Posted by anantksundaram View Post





    Then do us all (including yourself) a favor and get lost.

    Please.


     


    F U C K  O F F  YOU CRETIN

  • Reply 72 of 125
    shaun, ukshaun, uk Posts: 1,050member

    Quote:

    Originally Posted by PhilBoogie View Post





    Go on Shaun, bee a man and leave

    image


     


    MORON

  • Reply 73 of 125
    mstonemstone Posts: 11,510member
    Then do us all (including yourself) a favor and get lost.
    Please.

    Let's give Shaun a break. Historically he has been a reasonably level headed poster. He got a little of track and on the defensive just lately but I'm one of worst in that regard so I give him a pass since he clearly is not a hater troll but a good guy all 'round in my book.
  • Reply 74 of 125
    clemynxclemynx Posts: 1,552member
    Then do us all (including yourself) a favor and get lost.
    Please.

    Who are you to tell someone to leave? This is an open forum, if you want a closed conversation I suggest talking to yourself in a mirror, that way you'll be almost sure not to disagree with your speaker.

    I've re-read the first page and can see that he expressed his opinion in one inital post, that's the point of a forum. His opinion was debatable and could be argued upon. Then he gets :
    - "You're not a specialist" treatment (not a businessman),
    - "that's a stupid comment"
    - "are you really that obtuse"

    He argues, does not insult

    - "your statement is stupid", "you are a troll or delusional"

    Argumentation

    - "Interesting world you are living in. What's the weather like?"
    - "Stop trolling"

    He even deflected some attempts to mock him.

    I'd kindly suggest to those who wrote those things to stop and think for a moment that this is a forum and people are supposed to tell their opinions without being attacked for no reason. In that situation, if he wasn't ready to change opinion from the start, he'd become even less susceptible to do so after your insults, but you'll never know since you didn't give him the chance to change opinion.
  • Reply 75 of 125
    rogifanrogifan Posts: 10,669member
    mstone wrote: »
    Let's give Shaun a break. Historically he has been a reasonably level headed poster. He got a little of track and on the defensive just lately but I'm one of worst in that regard so I give him a pass since he clearly is not a hater troll but a good guy all 'round in my book.
    Yeah I'd agree. There are others who are clearly trolling. It's worse on MR but some find their way here too.
  • Reply 76 of 125
    clemynxclemynx Posts: 1,552member
    
    
    
    rogifan wrote: »
    Yeah I'd agree. There are others who are clearly trolling. It's worse on MR but some find their way here too.

    I find the ambiance to be much better on MR. People don't get called trolls at the first little deviation from the Apple book.
  • Reply 77 of 125
    hmmfehmmfe Posts: 79member

    Quote:

    Originally Posted by JerrySwitched26 View Post


    Nor is it my way of thinking, neither in this thread nor in any other context.


     


    But thanks for playing.



    Playing?  Oh, you see this as a game?  That explains a lot.


     


    I hate to be insistent, but your comment above is in direct contradiction to statements made previously in this thread.   Nevertheless, I'll take your word on it.  Interestingly, it's a courtesy you refuse to extend to those outside of your assumptions or beliefs.

  • Reply 78 of 125
    desuserigndesuserign Posts: 1,316member

    Quote:

    Originally Posted by JerrySwitched26 View Post


    Well, unless and until there is real information, I'll assume that Apple is a typical for-profit corporation with fiduciary responsibilities to maximize total profits.


    And no, some design guy's PR stunt does not count as "real information".



    First, you are out of your depth.


    Second, "fiduciary responsibility to maximize profit" is bandied about greatly and commonly assumed, but it need not be part of the articles of incorporation nor must it trump other goals of the company. People can chose not to buy the stock if they do not agree with the articles of incorporation.


    Third, Apple as a company and Ive as a designer have always pursued a user-centered strategy. Most other companies pursue strategies that center on technology, marketing, or fiscal factors. All are important. But for companies that desire to innovate, only a design centered strategy is reliable and sustainable. It alone leads to a superior value proposition in the eyes of the user, and therefore justifies high margins.

  • Reply 79 of 125
    hmmfehmmfe Posts: 79member

    Quote:

    Originally Posted by Gazoobee View Post


     


    Thanks for saving this thread for me.  You are one of the only people that seems to get it.  


     


    I was dismaying at all these otherwise smart people making all the idiotic comments about (paraphrased) "of course it's about the money because everything is about the money."  Anyone who seriously thinks this has no idea about how business is supposed to work. 



    Thanks for the kind words...


     


    When capitalism stopped being permissive and started being mandatory is beyond me.  I kinda liked it the old way better.


     


    --The Thread Savior!

  • Reply 80 of 125
    hmmfehmmfe Posts: 79member

    Quote:

    Originally Posted by DESuserIGN View Post


    First, you are out of your depth.


    Second, "fiduciary responsibility to maximize profit" is bandied about greatly and commonly assumed, but it need not be part of the articles of incorporation nor must it trump other goals of the company. 



    But oh does it sound impressive when spoken with grit and certainty.  The truth of it is of minor concern.

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