Upcoming iOS 6 Passbook app showcased in real-world simulation
In a YouTube video released over the weekend, a mobile app services company simulated a real world shopping experience with Passbook, intended to demonstrate the upcoming app's capabilities.
Enterprise mobile strategy and app services company iOptimal employed its "Passbook App Prototyper" to create a proprietary piece of software that interfaces with Passbook, allowing the demonstrator to generate and redeem coupons. While the video basically serves as an advertisement of the company's app-building software, it also gives a peek at what real-world Passbook usage will look like.
It should be noted that Passbook operation is shown via an iOS simulator, not on the device itself.
In the video, a map-based app is used to find the nearest coupons available, in this case a $2 pizza and a half-price book discount, which are added to Passbook for later consumption. The "customer" visited the pizza parlor and redeemed the coupon by bumping iPhones, with the operation being simulated on a Mac.
Creating custom coupons and special events like a book signing were also covered in the short video.
While much of the information is rehashed from Apple's own announcement, the video is one of the first to demonstrate how merchants and customers might interact with Passbook when iOS 6 rolls out later this fall.
Rumors have swirled regarding Passbook and what it means for iOS in regard to mobile payments. In its current form, the app is not linked to credit cards or bank accounts and merely serves as a way to organize digital coupons. The closest Passbook comes to actually carrying digital currency is support for gift cards.
In July, Apple CEO Tim Cook said Passbook was a "key" feature to iOS 6 but declined to detail the company's future plans for the app.
Enterprise mobile strategy and app services company iOptimal employed its "Passbook App Prototyper" to create a proprietary piece of software that interfaces with Passbook, allowing the demonstrator to generate and redeem coupons. While the video basically serves as an advertisement of the company's app-building software, it also gives a peek at what real-world Passbook usage will look like.
It should be noted that Passbook operation is shown via an iOS simulator, not on the device itself.
In the video, a map-based app is used to find the nearest coupons available, in this case a $2 pizza and a half-price book discount, which are added to Passbook for later consumption. The "customer" visited the pizza parlor and redeemed the coupon by bumping iPhones, with the operation being simulated on a Mac.
Creating custom coupons and special events like a book signing were also covered in the short video.
While much of the information is rehashed from Apple's own announcement, the video is one of the first to demonstrate how merchants and customers might interact with Passbook when iOS 6 rolls out later this fall.
Rumors have swirled regarding Passbook and what it means for iOS in regard to mobile payments. In its current form, the app is not linked to credit cards or bank accounts and merely serves as a way to organize digital coupons. The closest Passbook comes to actually carrying digital currency is support for gift cards.
In July, Apple CEO Tim Cook said Passbook was a "key" feature to iOS 6 but declined to detail the company's future plans for the app.
Comments
This video is actually lame.
Good luck getting their future apps approved, given that they've just violated their NDA.
I wonder if Applecare covers damage from bumping my iPhone like that lol
This app could be great for airport boarding passes, movie tickets, Starbucks, etc., but I'm not sure how much interest there is in a Groupon-junked map.
I'm so disillusioned by T-Mobile and the iPhone that the screenshot at the bottom doesn't even get a rise out of me any more.
Quote:
Originally Posted by Tallest Skil
Good luck getting their future apps approved, given that they've just violated their NDA.
@Tallest
If you are right, then we screwed up. We looked at the NDA and what Apple had already shown, in terms of their screen shots and so on, and finally what other people had already posted on youtube demos, and felt that what we included in the video wasn't violating anything (except our own video making reputations, which are pretty much already nonexistent
We'll try to find somebody at Apple, and if this is a violation then we'll take it down. Bummer. We were just hoping to have fun...
- iOptimal
Originally Posted by iOptimal
If you are right, then we screwed up. We looked at the NDA and what Apple had already shown, in terms of their screen shots and so on, and finally what other people had already posted on youtube demos, and felt that what we included in the video wasn't violating anything…
Thing is, the "YouTube demos" don't count, as that's just teenagers breaking all the rules. If you've not shown anything that just Apple hasn't yet, then it's perfectly fine what you've done, but I'd be more careful about showing anything from prerelease software in the future.
I really think it could turn out as a huge positive depending on how many main stream companies give out or 'push' out coupons to users. Don't want it. Shred it!
... cuz not only is tallest an appleinsider.com global moderator (who ostensibly is therefore allowed to denigrate other ai users and post all the "noise" he wants to article threads), he's also an expert on the apple nda.
Originally Posted by Pooch
... cuz not only is tallest an appleinsider.com global moderator (who ostensibly is therefore allowed to denigrate other ai users and post all the "noise" he wants to article threads), he's also an expert on the apple nda.
And if I were wrong, you'd refute it. But I'm either not wrong or you don't know yourself, rendering your post completely pointless.
So what was the point of your post other than to take a cheap shot at me, which is disallowed, about how I take justified shots at trolls, which aren't allowed?
#next_pages_container { width: 5px; hight: 5px; position: absolute; top: -100px; left: -100px; z-index: 2147483647 !important; }
I was nothing until CorpCo™ assimilated me.
If only Passbook accepted Credit cards or Debit cards.
Quote:
Originally Posted by JElmore49
I'm so disillusioned by T-Mobile and the iPhone that the screenshot at the bottom doesn't even get a rise out of me any more.
My iPhone happily says T-Mobile as well. More importantly, my wallet says T-Mobile.
I think he was saying, in a rather round about way, that a large portion of your posts are short, trite, contrary posts directed at A.I. posters. Very highbrow remarks that don't usually help people to learn your point of view.
Of course if you do have a higher understanding of the topics you post against, it would be awesome if you could enlighten us.
Personally I think the add is cool, and at least this gentleman is doing something with his developer account. I've come to the conclusion that most "developers" are not developers at all. Just people looking to get an early peek at new software.
So hurray to this guy who is working to forward progress of iOS 6!
Also it seemed like everything Apple always pushes. Family using their products with their kids. That's also something you don't see much of anymore...
I don't see how they violated their NDA, they didn't show off anything that Apple hasn't and their are promoting an app ecosystem to which Passport can work with. I personally don't bother with Groupon or Living Social ads, they just don't offer anything I want. iOptimal's idea though would be of interest to me as a consumer, walking in the mall, out in town looking to get a bite to eat. What about people who are new in town or on vacation this is a great marketing tool and will drive business and it would seem the costs should not be too high.
Quote:
Originally Posted by Vadania
Quote:
Originally Posted by Tallest Skil
And if I were wrong, you'd refute it. But I'm either not wrong or you don't know yourself, rendering your post completely pointless.
So what was the point of your post other than to take a cheap shot at me, which is disallowed, about how I take justified shots at trolls, which aren't allowed?
I think he was saying, in a rather round about way, that a large portion of your posts are short, trite, contrary posts directed at A.I. posters. Very highbrow remarks that don't usually help people to learn your point of view.
Of course if you do have a higher understanding of the topics you post against, it would be awesome if you could enlighten us.
Personally I think the add is cool, and at least this gentleman is doing something with his developer account. I've come to the conclusion that most "developers" are not developers at all. Just people looking to get an early peek at new software.
So hurray to this guy who is working to forward progress of iOS 6!
Also it seemed like everything Apple always pushes. Family using their products with their kids. That's also something you don't see much of anymore...
Very, very well said. I agree!!!