Apple has been buying a lot of product placement in movies, sitcoms, etc. Seriously, pay attention to every computer you see when watching TV - I'll bet close to 100% will be Apple products.
Apple doesn't pay for product placement. There was an article written about it a while ago; how much free publicity Apple gets.
Apple's products are prominent in media because they are often the most used behind the scenes and they are nice to look at as well.
It's also funny how the good guys use Apple products and the bad guys use some off brand Wintel machine.
It's a demonstrable fact that people in general let their emotional responses at least somewhat influence their purchasing decisions, just like everything else they do.
Once again, I am aware of that, however the psychology of car color choice has been studied pretty extensively and the conclusions generally go in unrelated directions. I'm also not saying it *can't* happen for someone, but to draw that kind of conclusion without even a simple dealer survey leaves his opinion baseless, not to mention other surveys dispute his own claim to begin with that white hasn't overtaken silver.
I still say cars ought to be matte. Instead of trying to stand out in the landscape, they should strive to harmonise and blend in, and there are few things in nature (or even in cities) that are highly reflective (water of course, but cars rarely travel on water).
(And yes, I realise that the glossy lacquer is less vulnerable.)
Knowing that BMW is a very serious car company and knowing that they don't leave any decisions to random chance in their business I think it is safe to say that even though McGill offered no proof, the statement he made is most likely backed by research on BMW's part. I worked for a while with the BMW USA ad agency and that car company knows everything about their customers. Huge amounts of research is done to know what they want and why. Everything BMW did regarding advertising and branding was totally buttoned up and controlled - more than any other company I have had contact with. Except maybe Apple - heh.
So if McGill says Apple had an influence on color preference, I'm thinking he's not lying. Of course this kind of research is kept very secret so I doubt under any circumstances would they reveal how they came to such a conclusion.
I personally went the other direction: I got a tempest blue VW and now I'm matching other items with it (e.g. my iPad case).
I hate the concept that people pick colours based on moods or trends. For as long as I can remember, I've always been attracted to mid-to-dark blues (light orange being a close second). Regardless of what fashionista marketers are trying to convince everyone of.
Our family has owned 4 BMW's over the past decade. Two of them have been white. White was chosen because the car genuinely looked good in it. Ironically the one member of my immediate family using an iPhone, my sister, hated the white cars. Her BMW is red.
White was already super popular for many cars. Lots of them due to historical racing colours. e.g. Japan - Honda: Championship white with a red interior.
BMWs have three "free" colour choices: White, black and red, all non-metallic.
I have no intention of being disparaging about choices of employment and related skills attached to types of work, etc... but I strongly suspect those on this forum agreeing with the original proposition have the more "creative" jobs (artistically and design-wise) amongst us.
Do you really believe that it is the color that makes this car boring?
I wouldn't have it in any other color. AFAIK alpine white has been the promotional color of the m3. Telling when BMW uses white to showoff their flagship car.
I wouldn't have it in any other color. AFAIK alpine white has been the promotional color of the m3. Telling when BMW uses white to showoff their flagship car.
I wouldn't have it in any other color. AFAIK alpine white has been the promotional color of the m3. Telling when BMW uses white to showoff their flagship car.
It's absolutely beautiful... could be a tinge lower though
In response to the topic, I think white has become a look of "prestige" overall. Its clean, simple, and very modern looking (again in general). I think Apple appealed to this concept wen marketing their entire brand (not just the phone) and I think BMW is simply appealing to the same ideals...as are most companies as of late. The color itself is the influencer... Apple might've just been the first to utilize it on a large scale and others are simply catching up... just a thought... could be completely wrong haha
Can't say I get it, but I always favor the non-white version of Apple stuff. Like they say, once you go black (iPhone), you never go back. My own two cars are fire engine red and "Windveil Blue" which seemed a bit of a fluffy name for a muscle car color, but there it is.
So what drove the demand for silver cars prior to this? Titanium Powerbooks?
Comments
Quote:
Originally Posted by Cyberzombie
Apple has been buying a lot of product placement in movies, sitcoms, etc. Seriously, pay attention to every computer you see when watching TV - I'll bet close to 100% will be Apple products.
Apple doesn't pay for product placement. There was an article written about it a while ago; how much free publicity Apple gets.
Apple's products are prominent in media because they are often the most used behind the scenes and they are nice to look at as well.
It's also funny how the good guys use Apple products and the bad guys use some off brand Wintel machine.
I have noticed that white is more popular of late. It's why I bought a sky type blue color when I bought my Prius in June
Quote:
Originally Posted by silverpraxis
It's a demonstrable fact that people in general let their emotional responses at least somewhat influence their purchasing decisions, just like everything else they do.
Once again, I am aware of that, however the psychology of car color choice has been studied pretty extensively and the conclusions generally go in unrelated directions. I'm also not saying it *can't* happen for someone, but to draw that kind of conclusion without even a simple dealer survey leaves his opinion baseless, not to mention other surveys dispute his own claim to begin with that white hasn't overtaken silver.
(And yes, I realise that the glossy lacquer is less vulnerable.)
Knowing that BMW is a very serious car company and knowing that they don't leave any decisions to random chance in their business I think it is safe to say that even though McGill offered no proof, the statement he made is most likely backed by research on BMW's part. I worked for a while with the BMW USA ad agency and that car company knows everything about their customers. Huge amounts of research is done to know what they want and why. Everything BMW did regarding advertising and branding was totally buttoned up and controlled - more than any other company I have had contact with. Except maybe Apple - heh.
So if McGill says Apple had an influence on color preference, I'm thinking he's not lying. Of course this kind of research is kept very secret so I doubt under any circumstances would they reveal how they came to such a conclusion.
Quote:
Originally Posted by Mazda 3s
White is one of the most boring colors for a car... right next to Toyota Camry Beige. One exception maybe is pearlescent white.
Really?
http://www.roogio.com/images/White-Lamborghini-Aventador-LP700-4-at-Geneva-right-side-view.jpg
Quote:
Originally Posted by chadmatic
Really?
http://www.roogio.com/images/White-Lamborghini-Aventador-LP700-4-at-Geneva-right-side-view.jpg
Oh yes, choose one of the most outrageously styled Italian supercars to make your point...
The most popular car in America in its most popular trim, the LE:
Should I call the Maytag man?
I personally went the other direction: I got a tempest blue VW and now I'm matching other items with it (e.g. my iPad case).
I hate the concept that people pick colours based on moods or trends. For as long as I can remember, I've always been attracted to mid-to-dark blues (light orange being a close second). Regardless of what fashionista marketers are trying to convince everyone of.
BULL.
White was already super popular for many cars. Lots of them due to historical racing colours. e.g. Japan - Honda: Championship white with a red interior.
BMWs have three "free" colour choices: White, black and red, all non-metallic.
Quote:
Originally Posted by OriginalG
BMWs have three "free" colour choices: White, black and red, all non-metallic.
Probably all $450/month 3-Series lease specials
BMWs with colours other than white and black cost an extra few hundreds. I have a white BMW 1 series myself, but my preference was actually dark grey.
Quote:
Originally Posted by Mazda 3s
Oh yes, choose one of the most outrageously styled Italian supercars to make your point...
The most popular car in America in its most popular trim, the LE:
Should I call the Maytag man?
Do you really believe that it is the color that makes this car boring?
I have no intention of being disparaging about choices of employment and related skills attached to types of work, etc... but I strongly suspect those on this forum agreeing with the original proposition have the more "creative" jobs (artistically and design-wise) amongst us.
I wouldn't have it in any other color. AFAIK alpine white has been the promotional color of the m3. Telling when BMW uses white to showoff their flagship car.
Quote:
Originally Posted by majjo
I wouldn't have it in any other color. AFAIK alpine white has been the promotional color of the m3. Telling when BMW uses white to showoff their flagship car.
I completely agree.
Quote:
Originally Posted by majjo
I wouldn't have it in any other color. AFAIK alpine white has been the promotional color of the m3. Telling when BMW uses white to showoff their flagship car.
It's absolutely beautiful... could be a tinge lower though
In response to the topic, I think white has become a look of "prestige" overall. Its clean, simple, and very modern looking (again in general). I think Apple appealed to this concept wen marketing their entire brand (not just the phone) and I think BMW is simply appealing to the same ideals...as are most companies as of late. The color itself is the influencer... Apple might've just been the first to utilize it on a large scale and others are simply catching up... just a thought... could be completely wrong haha
Quote:
Originally Posted by chadmatic
Really?
http://www.roogio.com/images/White-Lamborghini-Aventador-LP700-4-at-Geneva-right-side-view.jpg
Actually, yeah, really. That car would look a lot better in red, black or yellow.
Can't say I get it, but I always favor the non-white version of Apple stuff. Like they say, once you go black (iPhone), you never go back. My own two cars are fire engine red and "Windveil Blue" which seemed a bit of a fluffy name for a muscle car color, but there it is.
So what drove the demand for silver cars prior to this? Titanium Powerbooks?