Most of us here are impervious to this kind of advertising because we have reasons to prefer Apple products, may they be good or bad, thought through or superficial. These ads are not at all designed to drag us to Samsung. They are designed for the rest of the population, people who have feature phones, who are "late adopters" and would like a smartphone but are not willing to go against the trend or set a new one.
What happended before with these waiting lines was a buzz about new Apple products that created curiosity and desire from others than early adopters. This will still happen and Samsung knows it. They just want to remove the "coolness" that goes with getting the phone first. We see waiting in line as a collateral damage to getting the phone we chose and want first. They can't do that for their phones so they want to make sure nobody else will join the line by making it seem moronic. They say: if you wait in line for a new Apple product, you are one of the few weirdos who want the new product because it's new, not because it's better. If you go with Apple, you are a geek.
I'm not saying this is true (that Apple products are not better) but that this type of add is probably very effective for people who are afraid to look like fools while waiting in line (Sammy doesn't mention the huge majority of people who will receive their phones lazily at their home via FedEx/UPS of course).
The risk I see is to draw customers away from Apple (and other Android makers) but not have much more to offer in the end and when they realize that, these customers will gladly jump ship, and for good. But by that time, they will have effectively sucked a good proportion of Android buyers and will gain leverage against Google for newest versions of the OS, which may explain why Motorola was bought at such high a price by Google.
You can't woo away the weak minded sheep, Mr @macnewsjunkie. And the people that stand in line for a phone are the devout followers of Jobs. These brainwashed fools would buy an iToilet if Apple sold one, so no real loss in sales to Samsung or any other handset maker.
And realistically, anyone can pre order an iphone. No one has to wait in line. I will be interested to see how sales look for the iphone once orders are done between the US and Europe over the next two weeks, before moving on to 22 other countries. (Apple only sells in significant numbers in the US and possibly soon in China.)
Samsung sold 9 million pre ordered S3's (20 million in 3 months), along with all its other Android and Window phones (something like 52 million last quarter. Apple barely sold that in the last 2 quarters, and that combines all sales of 3gs, 4 and 4s.) I bet Apple wishes they could sell as many phones.
In the end, it is just a phone. A stretched out looking turd of a phone, with an ancient OS, lacking in hardware, incapable of doing basic things like attaching docs to an email or moving a file around, but hey, you got Passbook. That's something.
Most of us here are impervious to this kind of advertising because we have reasons to prefer Apple products, may they be good or bad, thought through or superficial. These ads are not at all designed to drag us to Samsung. They are designed for the rest of the population, people who have feature phones, who are "late adopters" and would like a smartphone but are not willing to go against the trend or set a new one.
What happended before with these waiting lines was a buzz about new Apple products that created curiosity and desire from others than early adopters. This will still happen and Samsung knows it. They just want to remove the "coolness" that goes with getting the phone first. We see waiting in line as a collateral damage to getting the phone we chose and want first. They can't do that for their phones so they want to make sure nobody else will join the line by making it seem moronic. They say: if you wait in line for a new Apple product, you are one of the few weirdos who want the new product because it's new, not because it's better. If you go with Apple, you are a geek.
I'm not saying this is true (that Apple products are not better) but that this type of add is probably very effective for people who are afraid to look like fools while waiting in line (Sammy doesn't mention the huge majority of people who will receive their phones lazily at their home via FedEx/UPS of course).
The risk I see is to draw customers away from Apple (and other Android makers) but not have much more to offer in the end and when they realize that, these customers will gladly jump ship, and for good. But by that time, they will have effectively sucked a good proportion of Android buyers and will gain leverage against Google for newest versions of the OS, which may explain why Motorola was bought at such high a price by Google.
What's missing from all this analysis is, from a business standpoint, this ad must have achieved Samsung's objectives for its target audience the first time around... otherwise, why bother spending the big marketing bucks to revamp it?
I've been an enthusiastic Apple devotee for almost 20 years and I laughed at the first part of the ad. It's actually pretty funny. It's good to be able to laugh at yourself. But then came all the smarmy "S3 is so awesome... we can bump phones... the display is gargantuan" crap. They totally lost me at that point. They should have just stuck with humour and left the annoying preachy segment out. No one likes people who preach (vegans, born agains, hippies, apple fans, android fans, etc.).
Samsung really needs to stop putting out ads for Apple products... I hear their phones are pretty nice, why can't they just advertise that? And NFC playlist exchange? Isn't that assuming both people have all the same music? And doesn't the app 'Bump' do that sort of thing?
Plenty has been said about most of my criticisms of this pathetic ad by others in this thread, so I will just add this new bit:
Normal people, under normal circumstances, do not and will not use NFC to share songs like Samsung loves to say they can. It's not a thing. The Galaxy S3 is what happens when you let engineers design the phone and its features instead of just engineering it. Geeky and out of touch with the real world (See also: Google+). The iPhone 5 is what happens when the designers design and the engineers engineer.
When Rubin came out and said the reason for Acer being hammered down with an iron fist for daring to make an Aliyun based handset, one of the reasons he gave was piracy of java programs, specifically piracy of Google's java programs.
So how does Samsung get away with encouraging piracy of music?
Although the sharing a "playlist" remark in the ad was obviously based on legal issues, if the Galaxy S III is capable of sharing actual tracks why haven't Google also stopped this obvious piracy?
Indeed, if the young adult had made better life decisions, he wouldn't be line-sitting for his parents... and he wouldn't have bought a Samsung.
Probably can't wait to get back to Mom and Dad's basement which he shares with a Samsung washing machine to fiddle with XDA ROM's and troll for Endgadget "likes".
"Mom, Dad why you make me sit under this hot yellow ball, it's too bright?"
Indeed, if the young adult had made better life decisions, he wouldn't be line-sitting for his parents... and he wouldn't have bought a Samsung.
Probably can't wait to get back to Mom and Dad's basement which he shares with a Samsung washing machine to fiddle with XDA ROM's and troll for Endgadget "likes".
"Mom, Dad why you make me sit under this hot yellow ball, it's too bright?"
Yeah that was funny as if their message is:
'Only uncool old people like your parents buy iPhones.'
We have them for "free" in Australia too, if you choose a high enough plan, the pricing is exactly on par with the pentile screened Galaxy S III, which was a disappointing update to the Galaxy S 2 which is also available "free" on lower plans.
I guess it's called "competition" at least we don't have to put up with three year contracts like the poor schmucks in Canada.
Doesn't anyone find it odd that a major component supplier for a device makes fun of the people who purchase that device. If my supplier did that to me I would not be very happy about it.
When Rubin came out and said the reason for Acer being hammered down with an iron fist for daring to make an Aliyun based handset, one of the reasons he gave was piracy of java programs, specifically piracy of Google's java programs.
So how does Samsung get away with encouraging piracy of music?
Although the sharing a "playlist" remark in the ad was obviously based on legal issues, if the Galaxy S III is capable of sharing actual tracks why haven't Google also stopped this obvious piracy?
Oh yeah I forgot, they are a bunch of hypocrites.
I disagree. Samsung isn't hypocritical. In fact, they're quite consistent - they believe that it's OK to steal ALL intellectual property.
You do realize that once you pay for a 24 month contract at £46 you will have paid approximately $1800 US for the phone and 2 years of service, right? Or if you sign up for 6 months without service at £63, you will have to shell out £378 pounds or approx. $625 for a 16 GB iphone.
One good thing about the new lighter thinner iPnone is that now I will be able to buy one of those addon battery pack thingies which doubles its battery life and still have it weigh and measure about same as old iphone, yeah
Comments
Most of us here are impervious to this kind of advertising because we have reasons to prefer Apple products, may they be good or bad, thought through or superficial. These ads are not at all designed to drag us to Samsung. They are designed for the rest of the population, people who have feature phones, who are "late adopters" and would like a smartphone but are not willing to go against the trend or set a new one.
What happended before with these waiting lines was a buzz about new Apple products that created curiosity and desire from others than early adopters. This will still happen and Samsung knows it. They just want to remove the "coolness" that goes with getting the phone first. We see waiting in line as a collateral damage to getting the phone we chose and want first. They can't do that for their phones so they want to make sure nobody else will join the line by making it seem moronic. They say: if you wait in line for a new Apple product, you are one of the few weirdos who want the new product because it's new, not because it's better. If you go with Apple, you are a geek.
I'm not saying this is true (that Apple products are not better) but that this type of add is probably very effective for people who are afraid to look like fools while waiting in line (Sammy doesn't mention the huge majority of people who will receive their phones lazily at their home via FedEx/UPS of course).
The risk I see is to draw customers away from Apple (and other Android makers) but not have much more to offer in the end and when they realize that, these customers will gladly jump ship, and for good. But by that time, they will have effectively sucked a good proportion of Android buyers and will gain leverage against Google for newest versions of the OS, which may explain why Motorola was bought at such high a price by Google.
Time will tell... what do you think?
How can a PC be stupid?
And realistically, anyone can pre order an iphone. No one has to wait in line. I will be interested to see how sales look for the iphone once orders are done between the US and Europe over the next two weeks, before moving on to 22 other countries. (Apple only sells in significant numbers in the US and possibly soon in China.)
Samsung sold 9 million pre ordered S3's (20 million in 3 months), along with all its other Android and Window phones (something like 52 million last quarter. Apple barely sold that in the last 2 quarters, and that combines all sales of 3gs, 4 and 4s.) I bet Apple wishes they could sell as many phones.
In the end, it is just a phone. A stretched out looking turd of a phone, with an ancient OS, lacking in hardware, incapable of doing basic things like attaching docs to an email or moving a file around, but hey, you got Passbook. That's something.
I say that's pretty good for a FNG.
Quote: from dasanman69
I say that's pretty good for a FNG.
I'll take that as a compliment!
FOG
What's missing from all this analysis is, from a business standpoint, this ad must have achieved Samsung's objectives for its target audience the first time around... otherwise, why bother spending the big marketing bucks to revamp it?
I mean, they're not that stupid, are they?
(Or are they...?)
I've been an enthusiastic Apple devotee for almost 20 years and I laughed at the first part of the ad. It's actually pretty funny. It's good to be able to laugh at yourself. But then came all the smarmy "S3 is so awesome... we can bump phones... the display is gargantuan" crap. They totally lost me at that point. They should have just stuck with humour and left the annoying preachy segment out. No one likes people who preach (vegans, born agains, hippies, apple fans, android fans, etc.).
And NFC playlist exchange? Isn't that assuming both people have all the same music? And doesn't the app 'Bump' do that sort of thing?
Part of his rent agreement for the basement he occupied.
That said, I woulda been sold if they'da mentioned a pen.
Quote:
Originally Posted by Jensonb
Plenty has been said about most of my criticisms of this pathetic ad by others in this thread, so I will just add this new bit:
Normal people, under normal circumstances, do not and will not use NFC to share songs like Samsung loves to say they can. It's not a thing. The Galaxy S3 is what happens when you let engineers design the phone and its features instead of just engineering it. Geeky and out of touch with the real world (See also: Google+). The iPhone 5 is what happens when the designers design and the engineers engineer.
When Rubin came out and said the reason for Acer being hammered down with an iron fist for daring to make an Aliyun based handset, one of the reasons he gave was piracy of java programs, specifically piracy of Google's java programs.
So how does Samsung get away with encouraging piracy of music?
Although the sharing a "playlist" remark in the ad was obviously based on legal issues, if the Galaxy S III is capable of sharing actual tracks why haven't Google also stopped this obvious piracy?
Oh yeah I forgot, they are a bunch of hypocrites.
Quote:
Originally Posted by Cpsro
Indeed, if the young adult had made better life decisions, he wouldn't be line-sitting for his parents... and he wouldn't have bought a Samsung.
Probably can't wait to get back to Mom and Dad's basement which he shares with a Samsung washing machine to fiddle with XDA ROM's and troll for Endgadget "likes".
"Mom, Dad why you make me sit under this hot yellow ball, it's too bright?"
Quote:
Originally Posted by hill60
Quote:
Originally Posted by Cpsro
Indeed, if the young adult had made better life decisions, he wouldn't be line-sitting for his parents... and he wouldn't have bought a Samsung.
Probably can't wait to get back to Mom and Dad's basement which he shares with a Samsung washing machine to fiddle with XDA ROM's and troll for Endgadget "likes".
"Mom, Dad why you make me sit under this hot yellow ball, it's too bright?"
Yeah that was funny as if their message is:
'Only uncool old people like your parents buy iPhones.'
Quote:
Originally Posted by neiltc13
I dunno. Why are carriers lining up to give iPhone 5 away for free?
http://www.o2.co.uk/iphone/iphone-5
Since when is £63 a month for two years "free"?
We have them for "free" in Australia too, if you choose a high enough plan, the pricing is exactly on par with the pentile screened Galaxy S III, which was a disappointing update to the Galaxy S 2 which is also available "free" on lower plans.
I guess it's called "competition" at least we don't have to put up with three year contracts like the poor schmucks in Canada.
I disagree. Samsung isn't hypocritical. In fact, they're quite consistent - they believe that it's OK to steal ALL intellectual property.
Quote:
Originally Posted by neiltc13
I dunno. Why are carriers lining up to give iPhone 5 away for free?
http://www.o2.co.uk/iphone/iphone-5
You do realize that once you pay for a 24 month contract at £46 you will have paid approximately $1800 US for the phone and 2 years of service, right? Or if you sign up for 6 months without service at £63, you will have to shell out £378 pounds or approx. $625 for a 16 GB iphone.
One good thing about the new lighter thinner iPnone is that now I will be able to buy one of those addon battery pack thingies which doubles its battery life and still have it weigh and measure about same as old iphone, yeah