Nokia commercial slams iPhone 5's lack of color
A new commercial from Nokia is the latest to attack Apple new handset, this time focusing on the iPhone 5's lack of colorway options.
In comparison to Samsung's long-running campaign poking fun at "line-waiters," Nokia's new commercial seems to quite banal, choosing to focus on relatively insignificant device colors rather than touting its Lumia 920 handset's technical features.
As noted by The Verge, the minute-long "Time to Switch" commercial portrays the dismal life of iPhone upgraders, who are once again waiting in line for the new product's release, in an obvious jab at complaints of the iPhone 5 being too boring.
Starting out in muted black and white tones, the ad follows an early-adopter who, upon reaching the sales desk of an Apple Store, asks the bespectacled employee "color?" Apparently staff at Apple's retail outlets are angered by this question, as alarms and buzzers sound, prompting the hero to flee outside where he sees a variety of people carrying the new Lumia 920. Of course, all the Nokia handsets are portrayed in bright colors.
The commercial ends with the "This is Lumia" tagline alongside an image of the Finnish device running Windows Phone 8.
It appears that Nokia is attempting to incorporate a social element to the new Apple-bashing campaign, offering up the Twitter tag #switch.
In comparison to Samsung's long-running campaign poking fun at "line-waiters," Nokia's new commercial seems to quite banal, choosing to focus on relatively insignificant device colors rather than touting its Lumia 920 handset's technical features.
As noted by The Verge, the minute-long "Time to Switch" commercial portrays the dismal life of iPhone upgraders, who are once again waiting in line for the new product's release, in an obvious jab at complaints of the iPhone 5 being too boring.
Starting out in muted black and white tones, the ad follows an early-adopter who, upon reaching the sales desk of an Apple Store, asks the bespectacled employee "color?" Apparently staff at Apple's retail outlets are angered by this question, as alarms and buzzers sound, prompting the hero to flee outside where he sees a variety of people carrying the new Lumia 920. Of course, all the Nokia handsets are portrayed in bright colors.
The commercial ends with the "This is Lumia" tagline alongside an image of the Finnish device running Windows Phone 8.
It appears that Nokia is attempting to incorporate a social element to the new Apple-bashing campaign, offering up the Twitter tag #switch.
Comments
Three words:
Buy a case.
A dying smartphone company slams the most successful smartphone company in the world for making a product that, in their opinion, is not good enough. Interesting marketing strategy.
And this is why Nokia will WIN!!!!
They go right for the throat - right for the vitals!
How can you compete with that??!?!!???
Quote:
Originally Posted by wscow
That was the worst commercial ever!
I don't see how you can object to an androgynous, synthetic humanoid thingy that wants a bucket of paint poured all over its phone - its pure genius!
I'd scream too if someone gave me a yellow phone.
I watched it and IMO the ad is attacking the endless line of drone like buyers rather than the phone itself.
Jk
Quote:
Originally Posted by Commodification
I would like to see a Apple Store exclusive (Product) Red iPhone 5 sometime within the next year.
Checkout http://www.ifixdirect.com/
Quote:
Originally Posted by patpatpat
I watched it and IMO the ad is attacking the endless line of drone like buyers rather than the phone itself.
Not that that'll do much anyway.
Apple tops consumer satisfaction reports year after year. Every iPhone that has ever existed, has dominated consumer satisfaction utterly.
Desperation from a nearly dead company. Because nobody wants the shit Nokia is peddling. For nearly TWO full years now.
ahhh hahahahahahahah
Does the "You're stupid for owning <insert competitor product name>!" method of marketing work?