Apple's new iPod commercial focuses on colors instead of features
K.
Why is that even worth highlighting in the article?
Does the commercial really need to focus on "features" at this point? It's a friggin' iPod. It doesn't even *need* a commercial. It has no viable competition, except from the iPhone or the *next* iPod.
And far harder to fit in a pocket and use in any capacity like you'd use an iPod touch, thereby rendering it pointless as an offered replacement…
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Oh ye of little faith, understanding and vision. Doth harperh on. As a pocket wielding music player the iPad mini surely will not do, but for the millions of kiddies who use their iPods exclusively for gaming and fun and who never take their pods further than to the car, the iPad mini a perfect replacement will make.
Commercial is too short (30 seconds) to focus on features. Color animation is the catch to get the people to investigate what the features are.
I don't think that's the reason.
Look at the marketing. Apple already has the lion's share of the PMP market. There's no competition to speak of, so there's no need to take business away from competitors. And anyone who wants a PMP has one (in fact, the market is likely to decline because many people are starting to use their phone as a PMP so they don't have to carry multiple devices).
So what's left for Apple to do? Try to get existing customers to buy new ones. And since the existing ones are so good and do everything that they're supposed to do, features don't help to sell more. So you're left with fashion.
. . . the spot focuses on the variety of colorways now offered throughout the iPod line . . .
So are we now stuck with this, the stupidest and most insipid marketing term I've ever heard in my life of 70 years? "Colorways"? How are different colors "ways"?
I am ready to give up. You kids are committing linguicide. Please stop it right now! Speek Nglish!
The commercial, first seen at Apple's iPhone and iPod special event in September, is called "Bounce" and features the entire iPod product line, from the smallest iPod shuffle to the fifth-generation iPod touch.
Can AI writers please get their facts straight? The "entire iPod product line" currently includes the 16GB iPod Touch (4th generation) as well as the iPod Classic.
[...] the spot focuses on the variety of colorways now offered throughout the iPod line [...]
I don't understand what the word "colorways" means. Is it implying some kind of path or palette or something? Shouldn't the sentence read "the variety of colors now offered" or am I missing something?
EDIT: Okay, I looked it up and now understand what it means. It seems a rather pretentious term, definitely "marketspeak" rather than an actual word. It also seems like perhaps just a bit of a stretch or exaggeration in this context, as, while not explicitly stated in any so-called "definition" of the term, it seems to imply a consistent palette across a range of products or an offering of combinations from within a certain palette, neither of which apply in this case.
I added all that because I couldn't find a way to just delete the original post. Is there a way to do that? I try hard, but land sakes alive, I'm just not that bright.
Comments
Apple's new iPod commercial focuses on colors instead of features
K.
Why is that even worth highlighting in the article?
Does the commercial really need to focus on "features" at this point? It's a friggin' iPod. It doesn't even *need* a commercial. It has no viable competition, except from the iPhone or the *next* iPod.
I suppose the Tweens must love them but can you imagine the scratches after a month?
Steve would have picked a better song.
(@buckalec Yeah, I'll also add "phew!")
Quote:
Originally Posted by iSheldon
Florescent iPods? If Jonny says so.
I suppose the Tweens must love them but can you imagine the scratches after a month?
In terms of scratching; these colored aluminum iPods are different than previous colored aluminum iPods how?
Commercial is too short (30 seconds) to focus on features. Color animation is the catch to get the people to investigate what the features are.
Quote:
Originally Posted by iSheldon
Florescent iPods? If Jonny says so.
I suppose the Tweens must love them but can you imagine the scratches after a month?
Florescent iPods? I think you are really losing it. They don't fluoresce, and they don't have "florescent colours."
Also, you spelled "Jony" incorrectly, and "tweens" are the major market of the iPod nano, not the regular iPod.
Do you even know the English language (or how to think) at all?
I don't think that's the reason.
Look at the marketing. Apple already has the lion's share of the PMP market. There's no competition to speak of, so there's no need to take business away from competitors. And anyone who wants a PMP has one (in fact, the market is likely to decline because many people are starting to use their phone as a PMP so they don't have to carry multiple devices).
So what's left for Apple to do? Try to get existing customers to buy new ones. And since the existing ones are so good and do everything that they're supposed to do, features don't help to sell more. So you're left with fashion.
That was pretty great. Breakdancing iPods! These are mostly going to be for kids/teens so I feel like this approach nailed it.
Yeah, what happened to DeWitt and his sources that confirmed the invites would go out today.
Cue more 'delay' rumors.
So are we now stuck with this, the stupidest and most insipid marketing term I've ever heard in my life of 70 years? "Colorways"? How are different colors "ways"?
I am ready to give up. You kids are committing linguicide. Please stop it right now! Speek Nglish!
Can AI writers please get their facts straight? The "entire iPod product line" currently includes the 16GB iPod Touch (4th generation) as well as the iPod Classic.
Quote:
Originally Posted by AppleInsider
[...] the spot focuses on the variety of colorways now offered throughout the iPod line [...]
I don't understand what the word "colorways" means. Is it implying some kind of path or palette or something? Shouldn't the sentence read "the variety of colors now offered" or am I missing something?
EDIT: Okay, I looked it up and now understand what it means. It seems a rather pretentious term, definitely "marketspeak" rather than an actual word. It also seems like perhaps just a bit of a stretch or exaggeration in this context, as, while not explicitly stated in any so-called "definition" of the term, it seems to imply a consistent palette across a range of products or an offering of combinations from within a certain palette, neither of which apply in this case.
I added all that because I couldn't find a way to just delete the original post. Is there a way to do that? I try hard, but land sakes alive, I'm just not that bright.