Apple likely to debut $199 iPhone as low-cost smartphone market hits $135B in 2013

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  • Reply 41 of 75

    Quote:


    Originally Posted by antkm1 View Post

     


     and that's why I think they are going to have to NOT rethink a cheaper iPhone, but rethink a feature Phone.


     



    Many in this forum (like myself) think this is the most likely possibility, though some are still adamantly opposed to this.


    I like your logic.


     


    I think that most sane people have come to the realization that the lower price point must be addressed, not wholly ignored because Apple is like [insert a luxury automobile company here].

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  • Reply 42 of 75


    I'm going out on a limb and say the iPhone for the low-cost phone market will be clear, whereby one will be able to see its inner workings. Lucite/Acrylic, maybe?There may be quite a few technical obstacles to overcome but.....it would look pretty cool, IMHO, and if any company can design a cool looking, functional device that shows off its inner guts, it's Apple.

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  • Reply 43 of 75


    Originally Posted by drewys808 View Post

    Many in this forum (like myself) think this is the most likely possibility…


     


    MANY people here think they're going to completely abandon the reinvention of the phone that they did six years ago? Really? Many of them. Many people think that Apple will abandon the App Store and all its developers and revenue for the sake of a "feature phone". Really. 


     


    So that's two; gotta have at least four for "many".

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  • Reply 44 of 75
    Just have Apple buy the entire low-cost smartphone market and shut it down. ;)

    And no, it's no more "likely" now than when you analysts lied about it in the first place. I definitely see a $299 off-contract iPhone as possible, but $199 creates a problem of both profit and manufacturing.

    I agree, You eventually reach a point where it's just not worth it. Say they do make a dirt cheap iPhone, what then? If it is too nice, no one will buy the more expensive ones. If its too cheap it tarnishes the brand. They will have more market share but is the trade off worth it to them? We'll just have to wait and see.
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  • Reply 45 of 75

    Quote:

    Originally Posted by Tallest Skil View Post


     


    MANY people here think they're going to completely abandon the reinvention of the phone that they did six years ago? Really? Many of them. Many people think that Apple will abandon the App Store and all its developers and revenue for the sake of a "feature phone". Really. 


     


    So that's two; gotta have at least four for "many".





    There are at least 4...happy?


    Go and count.


    To be fair, I also said that many adamantly oppose which you did not quote.


    ...and that's my whole point, many of you are so vocal (defined by number of posts in a day) that it clouds the FACT that many others disagree with you.  In essence, I'm encouraging more to speak their mind in logical ways even if it means having to put with your antagonistic, yet shallow post (as I have quoted above).


     


    Back on subject...how can you be so sure of yourself that Apple will abandon the App Store for the sake of a feature phone?...that will only happen if the feature phone completely cannibalizes the iPhone.  If the majority is additive, then it wouldn't "abandon" the App store, wouldn't you agree?

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  • Reply 46 of 75
    gwmac wrote: »
    They sell an iPod touch at a profit for $199, why not an iPhone? Reduce memory to 8GB instead of 16GB, smaller screen back down to 3.5" along with a plastic exterior and it could be done. Basically an updated, slimmed down 3GS with lightning connector in multiple colors. I am not saying Apple will or should do this, but I can at least see that it is feasible if they so chose. I think a much more likely price would be $249 to as high as $299 for such a phone. Even in this cheaper market segment Apple would still rather be the premium brand.

    There are valid reasons for and against this move but I tend to side with Gene on this one. No reason to completely abandon a $135B market. Many of those people buying cheap phones today will buy flagship models in the future so why not get them into the Apple ecosystem and familiar with iOS now. It would also be popular for children and people without contracts or subsidies in developed countries as well. The shuffle didn't destroy the iPod brand, the mini didn't cause irreparable harm to Macintosh line and neither would a more affordable iPhone.

    If Apple feels it can make a comfortable profit then they will enter the market. I don't agree with your iPod/iMac analogies because the cheaper variants are lacking in some ways compared to the more expensive ones. The shuffle and mini both lack a screen for example. A cheaper iPhone would have to be able to do everything the more expensive one can do, albeit slower, or it could turn future upgraders off. If Apple has the appetite for the reduced profit margins or has found the right mix of quality/cost to retain current margins then it would be a go, but not because of these blow hard analysts.
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  • Reply 47 of 75


    Originally Posted by drewys808 View Post

    There are at least 4...happy?


    Go and count.



     


    Who? That's sort of the idea I was going for. It doesn't matter. Forget it. 





    Back on subject...how can you be so sure of yourself that Apple will abandon the App Store for the sake of a feature phone?...that will only happen if the feature phone completely cannibalizes the iPhone.  If the majority is additive, then it wouldn't "abandon" the App store, wouldn't you agree?



     


    By virtue of making a feature phone, they will be running contrariwise to their past six years of ludicrous success. Doesn't matter how well the device does (and it wouldn't); the existence of such a device is the opposite of the point Apple made when the first iPhone was announced.

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  • Reply 48 of 75

    Quote:

    Originally Posted by iSteelers View Post





    I agree, You eventually reach a point where it's just not worth it. Say they do make a dirt cheap iPhone, what then? If it is too nice, no one will buy the more expensive ones. If its too cheap it tarnishes the brand. They will have more market share but is the trade off worth it to them? We'll just have to wait and see.




    Listen, I agree with you and TS on this...a dirt cheap iPhone is not in the cards.  But a value-conscious, high quality feature phone is not in the same category as dirt cheap.  And allow me to clarify, I'm not against Apple waiting to enter this market.  Risk is greater than reward for this form factor.


     


    I'd rather see innovation in the iPhone first... an improved iPhone 5 and also a larger screen/high grade iPhone as well this year.

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  • Reply 49 of 75
    galbigalbi Posts: 968member


    The day that Apple succumbs to the release of a cheaper iPhone is the day that Apple loses to Samsung with its strategy.


     


    Unfortunately, that day is inevitable.

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  • Reply 50 of 75
    plastic doesn't mean cheap or ugly. apple has made several plastic products and none of them were particularly ugly. iMac G3/G4/G5/early Intel, PowerMac G3/G4/Cube, iBooks, most of the MacBooks, the AirPort line, AppleTV, many of the earlier iPods were half plastic.

    All of these are/were great looking products. aside from the early MacBook's cracking palmrest, quality was top notch.

    But Apple has moved away from these materials in all of their product designs. That would have to be a pretty lucrative market for them to go back to them again. And by lucrative I mean profit not revenue.
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  • Reply 51 of 75

    Quote:

    Originally Posted by Tallest Skil View Post


    By virtue of making a feature phone, they will be running contrariwise to their past six years of ludicrous success. Doesn't matter how well the device does (and it wouldn't); the existence of such a device is the opposite of the point Apple made when the first iPhone was announced.



    Yes, there is a contrasting and perhaps even a compromising factor in all of this.  I agree there is risk in introducing this form factor.


     


    This market landscape is new and ultra-competitive, that's reality.  In response to this reality, the risk/reward battle rages internally for Apple (in my opinion) including the feature phone form factor argument.  A new form factor brings with it a whole new list of trade-offs... risk/reward tradeoffs included.  If the "opposite" can be defined, marketed, and sold to a new customer base...then reward will overwhelm risk.

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  • Reply 52 of 75
    gwmacgwmac Posts: 1,830member

    Quote:

    Originally Posted by drewys808 View Post


    Yes, there is a contrasting and perhaps even a compromising factor in all of this.  I agree there is risk in introducing this form factor.


     


    This market landscape is new and ultra-competitive, that's reality.  In response to this reality, the risk/reward battle rages internally for Apple (in my opinion) including the feature phone form factor argument.  A new form factor brings with it a whole new list of trade-offs... risk/reward tradeoffs included.  If the "opposite" can be defined, marketed, and sold to a new customer base...then reward will overwhelm risk.



    I just don't see Apple releasing any phone that will not be part of the iTunes revenue stream for apps and music. I think there actually is room for a completely new product category that blurs the line between feature and smart phone. That Sharp phone I linked for example with a real CCD camera hints at what is possible for such a phone that wants to stress exceptional photographs and video as a selling point. I just don't see Apple as the company that would do it and perhaps Sony Ericson, Nokia, Sharp, or some others who have been squeezed out by Apple and Samsung might view it as a lifeline they could do well in. But my opinion is no more valid than yours and I like your outside thinking. Certain people here think they are appointed by the oracle of Delphi in terms of knowing what Apple should or should not do and forget that this is just an opinion board that no Apple executive or analyst for that matter will ever read. 

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  • Reply 53 of 75

    Quote:

    Originally Posted by gwmac View Post


    I hear what you are saying but offering plastic is more than just about cost. It also clearly differentiates the lines. I disagree with the decreased durability and sturdiness of plastic though. I think the the 3GS is probably more sturdy and durable than the 4. I also fail to see how using plastic necessarily reduce space inside the phone either. It might make it slightly more bulky on the outside but people expect compromises when paying significantly lower prices. But I think the main reason to avoid aluminium is clear product separation although multi-colored aluminium or other metal would also offer that as well. 



     


    You're probably right about plastic differentiating the lines, though I'd have to point out that Apple, at least so far hasn't really had multiple lines of products, they seem to mainly have the one line - premium.  The only thing resembling multiple lines is previous generation products, but I don't recall the last time two products were introduced with one marketed as a premium line over the other.  But who knows, things may change in the future.


     


    As for the sturdiness of the 3GS, sturdier than the 4 maybe, not the 5.  And that's really mainly because the back glass was prone to cracking but I think the assembly as a whole was sturdier.


     


    Like I said, plastic will either make the phone bulkier and/or reduce the internal space if attempting to use the same external size as an aluminum case.  There's no way around this, plastic can't be made with the thickness and tolerances that aluminum can, and if given a choice what would you rather have, more plastic or more battery?  I suppose they could offer less battery life in a cheaper iPhone line with plastic case, but it hardly seems worth the trouble just to differentiate the lines.  I think I like the other idea mentioned in this thread better which was to use a case similar to an iPod touch - it avoids the bulkiness and it also clearly differentiates the lines.  It's just that I see this plastic iPhone idea mentioned so often, and no matter how you spin it, it doesn't make much sense to me.

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  • Reply 54 of 75

    Quote:

    Originally Posted by gwmac View Post


    I just don't see Apple releasing any phone that will not be part of the iTunes revenue stream for apps and music. I think there actually is room for a completely new product category that blurs the line between feature and smart phone. That Sharp phone I linked for example with a real CCD camera hints at what is possible for such a phone that wants to stress exceptional photographs and video as a selling point. I just don't see Apple as the company that would do it and perhaps Sony Ericson, Nokia, Sharp, or some others who have been squeezed out by Apple and Samsung might view it as a lifeline they could do well in. But my opinion is no more valid than yours and I like your outside thinking. Certain people here think they are appointed by the oracle of Delphi in terms of knowing what Apple should or should not do and forget that this is just an opinion board that no Apple executive or analyst for that matter will ever read. 



    I agree.   a phone that is not fully integrated into the ITMS/iCloud ecosystems is not an iPhone, and doesn't drive the 'halo.'   When the Shuffle, nano, and all the low cost iPods were announced, they were all still fully integrated into the ITMS environment at that time.


     


    In short, a phone that is not 'smart' cannot be part of the iOS ecosystem.   And a phone that doesn't include standard iOS apps, and iCloud/ITMS capabilities is not 'smart.'   Ergo, not an iPhone (all apple phones are smartphones.).


     


    Apple isn't about making profits  'today,'  it's about moving (herding) the market to an 'insanely great' user experience that wraps acquisition and consumption of consumer/corporate media,content,apps into a seamless/intuitive/compelling set of devices/OSes/backend services.  if they do that, then the profits take care of themselves.   


     


    my opinion... YMMV.

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  • Reply 55 of 75

    Quote:

    Originally Posted by drewys808 View Post


    Yes, there is a contrasting and perhaps even a compromising factor in all of this.  I agree there is risk in introducing this form factor.


     


    This market landscape is new and ultra-competitive, that's reality.  In response to this reality, the risk/reward battle rages internally for Apple (in my opinion) including the feature phone form factor argument.  A new form factor brings with it a whole new list of trade-offs... risk/reward tradeoffs included.  If the "opposite" can be defined, marketed, and sold to a new customer base...then reward will overwhelm risk.



    I don't see the feature phone landscape as 'new'  - it is ultra competitive, due to the low cost of entry, and demand by the consuming public.  However, it's a spiral to commodity, and Apple doesn't do commodity.   


     


    I don't see a 'new customer base' existing in feature phones. it's just those that can't/won't/shouldn't jump the chasm to smart phones.  There is no reward in capturing that market if the product that you sell to them doesn't have a hook to drive them to your core set of products.  And a feature phone (one that is not smart), has very little stickiness (about the only thing would be the contact list) to the iOS marketplace.  hardly a compelling motivation to stay within the ecosystem.  Ergo no reward.  


     


    Therefore, a low cost feature phone would not have any impact on future profits (movement to the true iPhone space), and the cost of maintaining relevancy in the space would be the race to the bottom commodity war.   ergo all risk.


     


    It's a non starter argument.  no reward (odds of migration to iOS vs other smart phones remains the same), all risk (to remain competitive, you have to spend money and/or lower margins to maintain share).

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  • Reply 56 of 75
    Well the iPhone 4 is externally the same as 4S and no lacked features from either the 4S or 5 so they could have it eventually $0 for 4, $50 for 4S, $100 for 5, $150 for 5S, $200 for 6 with all 2 or 3 memory option and without contract $100 price options, so get $850 for highest option or $250 for lowest option so let me repeat a contract less IPhone with latest OS.
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  • Reply 57 of 75
    jungmarkjungmark Posts: 6,928member
    Apple will release a low cost iPhone at the same time it releases a Netbook.
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  • Reply 58 of 75
    solipsismxsolipsismx Posts: 19,566member
    jungmark wrote: »
    Apple will release a low cost iPhone at the same time it releases a Netbook.

    I don't think those comments can be combined like that. Netbook is a fairly well defined device whilst "low-cost" is ambiguous. The iPhone 4 still being on the market and having a US price of $450 is definitely a lower cost than years prior. If you mean, $199 as "low-cost" I'd say that isn't likely to happen this year or in a few years as the 2010 3.5" iPod Touch with a TN display is $199 for the 8GB model.

    I do think Apple could likely swing a special phone for China Mobile that will be considerably cheaper than the iPhone 4 is today but I'd think they want to isolate that device to that one network, at least for a year or two.
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  • Reply 59 of 75
    jungmarkjungmark Posts: 6,928member
    drewys808 wrote: »

    Listen, I agree with you and TS on this...a dirt cheap iPhone is not in the cards.  But a value-conscious, high quality feature phone is not in the same category as dirt cheap.  And allow me to clarify, I'm not against Apple waiting to enter this market.  Risk is greater than reward for this form factor.

    I'd rather see innovation in the iPhone first... an improved iPhone 5 and also a larger screen/high grade iPhone as well this year.

    A feature phone is not an iPhone. The iPhone is Apps and the Internet. Without those, you might as well stay home. Apple gets into profitable markets. If anything, Apple may repackage the 4 with Al rather than glass.
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  • Reply 60 of 75
    jungmarkjungmark Posts: 6,928member
    solipsismx wrote: »
    I don't think those comments can be combined like that. Netbook is a fairly well defined device whilst "low-cost" is ambiguous. The iPhone 4 still being on the market and having a US price of $450 is definitely a lower cost than years prior. If you mean, $199 as "low-cost" I'd say that isn't likely to happen this year or in a few years as the 2010 3.5" iPod Touch with a TN display is $199 for the 8GB model.

    I do think Apple could likely swing a special phone for China Mobile that will be considerably cheaper than the iPhone 4 is today but I'd think they want to isolate that device to that one network, at least for a year or two.

    I meant cheap plastic crap with hardly any profit.
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