LG ad riffs on Apple's panorama commercial, and expands on it
A new ad out from LG pays homage to an Apple ad showing off the iPhone 5's panorama capabilities, right before it skewers the ad by showing the expanded panoramic capabilities of the Optimus G Pro.
For the first 30 seconds or so, the LG spot (via MacMagazine) is a tweaked, but faithful, reproduction of the Apple ad in which an iPhone user takes a panorama shot of a line of joyful children. It mimics the white background, the elongated "Cheeeeese" (here "Kimchiiiiiii") and the quirky background music, as well as the long-framed picture the panorama shot produces.
At about the 30 second mark, though, the LG spot beings showing off the wider camera capabilities of the company's flagship Optimus G Pro. Instead of moving solely on a horizontal axis, the photographer begins moving the camera vertically, capturing the ceiling, floor, and surrounding material of the shot.
The resulting image is a multi-dimensional panorama, navigable by touch on the Optimus G Pro's screen. Google added this capability, dubbed "Photo Sphere," to its Android OS in late October with the release of 4.2 Jelly Bean. Images captured in this manner can be uploaded to Google+ or Google Maps for sharing with others.
Less emphasized in the course of the commercial is another feature of the Optimus G Pro's camera, a tracking focus setting that allows the device to keep moving objects in focus.
For the first 30 seconds or so, the LG spot (via MacMagazine) is a tweaked, but faithful, reproduction of the Apple ad in which an iPhone user takes a panorama shot of a line of joyful children. It mimics the white background, the elongated "Cheeeeese" (here "Kimchiiiiiii") and the quirky background music, as well as the long-framed picture the panorama shot produces.
At about the 30 second mark, though, the LG spot beings showing off the wider camera capabilities of the company's flagship Optimus G Pro. Instead of moving solely on a horizontal axis, the photographer begins moving the camera vertically, capturing the ceiling, floor, and surrounding material of the shot.
The resulting image is a multi-dimensional panorama, navigable by touch on the Optimus G Pro's screen. Google added this capability, dubbed "Photo Sphere," to its Android OS in late October with the release of 4.2 Jelly Bean. Images captured in this manner can be uploaded to Google+ or Google Maps for sharing with others.
Less emphasized in the course of the commercial is another feature of the Optimus G Pro's camera, a tracking focus setting that allows the device to keep moving objects in focus.
Comments
Especially "Kimcheeeeeeee"
Much classier than Samsung ads.
I agree, it's pretty well done even tho they obviously play on Apple's panoramic feature. In this case I think it's effective advertising. FWIW that streetview-like panorama feature on the LG is actually built into Android as far as I can tell. It's on the Nexus 4 as well.
Quote:
Originally Posted by wubbus
I usually think that the best advertisements are the ones where you don't need to make reference to your competitors (hence why I think so many of the Apple ads are top notch). But this one is well done in my opinion. Comes off as an almost playful jibe at Apple.
In the end, whether you are pitching your product on its own merits or dissing others, it's all about making it memorable in a good way. Very few people would look at one feature and instantly change their minds about which phone to buy. Having said this, if enough ads make it look like the iPhone is deficient in some ways, some of the undecided folks may be swayed. OTOH, the US market is not going to change that much in the near future, is it?
Okay, LG is boasting about their new feature that Apple doesn't seem to offer with iPhones.
Sadly for LG, there's an $0.99 app for that.
https://itunes.apple.com/us/app/360-panorama/id377342622?mt=8
Poor LG had to build its own app though, we have something called App Store.
(And not only LG, every Android vendor bragging about features seems desperately trying to conceal that those features are actually a rip-off of apps on App Store(TM))
I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.
There are plenty of apps that does what LG's does int the iOS App Store. Microsoft's Photo Synth, 360. The idea and the apps have been around for years.
this is ad meant to air in Korea, and they may have never seen the us panorama ad, and Korean creatives have a reputation of copying American stuff so there's a chance it's a straight out plagiarism...for example their music videos or celebrities get sued by US musicians all the time.
Have you forgotten the whole series of "I'm a Mac, and I'm a PC" commercials?
Quote:
Originally Posted by drblank
I played with the iPhone 5 panorama which was fun, but having to keep holding down the button to take a photo for 30 seconds? I don't know if I have time for that. I'm not really an avid photographer when it comes to using a smartphone, but I can see the attraction to this feature.
I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.
You don't have to hold the button down the whole time. You just click it once, take your picture and click done when you're finished.
Lucky Goldstar makes phones?
Apple should get royalties for all their work. Their r&d, their marketing, their design. Apple effectively functions as everybody else's instruction manual.
Quote:
Originally Posted by Netimoon
Okay, LG is boasting about their new feature that Apple doesn't seem to offer with iPhones.
Sadly for LG, there's an $0.99 app for that.
https://itunes.apple.com/us/app/360-panorama/id377342622?mt=8
Poor LG had to build its own app though, we have something called App Store.
(And not only LG, every Android vendor bragging about features seems desperately trying to conceal that those features are actually a rip-off of apps on App Store(TM))
Using that logic, there has been panorama photo apps in the app store for years. Why does Apple feel the need to, sadly as you put it, advertise that its built in now?
And photo sphere is built into all androids (with Jellybean) standard. LG didn't build anything extra. And for that matter, there were and still are photosphere like apps in the android store as well.
Its just an ad.
When people attempt to duplicate that they will be very disappointed.
Apple focuses on simple things. That is why they did not make an App of their own for that feature.
I like that feature built-in- but have 360 panorama I've used for years that has that.
In terms of the picture- if I were to hand one, I'd much rather hang the iPhone one vs the LG one. I like to focus on the people rather than the background.
Of course, anyone can make a joke, good or bad, but this is definitely "a cut above" other attempts to mock Apple.
Yet, it's still just plain ol' mocking -- toss a penny (or possibly a nickel) into their hat & keep walking. Copiers gonna copy...
I went to their site and they never showed the ability to add vertical panorama parts to the basic horizontal panorama built into my iPhone5. Have you tried adding a layer above the initial panorama to get the equivalent of half a sphere? It sounds like LG does this and my OSX panorama software can handle a limited amount of horizontal and vertical stitching.
Quote:
Originally Posted by drblank
I played with the iPhone 5 panorama which was fun, but having to keep holding down the button to take a photo for 30 seconds? I don't know if I have time for that. I'm not really an avid photographer when it comes to using a smartphone, but I can see the attraction to this feature.
I find it humorous to see what features these guys use as a way to demo the product, but sometimes these features make great demos, but aren't actually used more than right after the initial purchase.
You don't hold down the button to use the feature, you simply tap the button and pan left or right.
You can terminate the picture early by tapping the done button, or you can simply pan the full radius, at which time it will terminate automatically.