the Infinite Loop campus was originally built in the late 70s by Four Phase Systems, who made the first all-LSI minicomputer systems. The site included foundry space, where they designed and made their own LSI components. (Apple was scattered around the local area back then, much of it in buildings fronting De Anza Blvd.)
Four Phase faltered in the early 80s, got bought, eventually moving to Arizona under Motorola, finally being smothered in its bed with a pillow.
This is an interesting article. Real reporting. Thanks to Mr. Dilger.
Also, the contrast between Samsung and Apple couldn't be clearer as expressed by their HQ buildings. One is serenely embedded in nature, employs crystalline semiotics in its design.
The other expresses the conquest and domination of nature: urban, rectilinear, overdone like a cruise ship.
It should be a sociological textbook case there in a few years.
The problem with all of these "campuses" is that they have no involvement with the street and as such, greenery or not, reinforce the automobile culture. The closed campus approach also reinforces Apple's paranoia and secrecy. All such companies act like they're the KGB or that they're protecting Area 51.
If Apple loves Cupertino so much, imagine if they had instead integrated the new facility with the town and the street life, instead of isolating it and if they had also built (or helped build) a futuristic public transportation system where you truly didn't need a car to get to work
Some months back, I looked at the detailed plans and I can't believe it's not going to be a nightmare getting in and out of the garages during rush hours.
It's great that Apple is supposedly eliminating acres of parking lots and planting trees instead, but if they really wanted to be a leader, they would have gone even farther in rethinking what a corporate environment should be like.
Wonder what's going to happen with the land that they're not using for this new campus. Holding it in case they have to expand yet again? Even though I don't live there and rarely visit there, I'd love to see them turn some of it into a public park.
No need to put a negative spin on their need to make a closed-off precinct for their academy. First, they don't owe the community a public recreational or touristic Appleland. They are employing a lot of workers and paying taxes. I also think you can expect that they're going to be very diligent about traffic problems
Do you demand to hang around Bell Labs, or JPL? Apple has to work under wraps, because they're the ones who are advancing the technology, and running the business well means making enough money off their lead to pay for more research. It's not paranoia, its running a tight ship.
Think of it like the temple complex that surrounded the Elusinian Mysteries. No tourists allowed, until the product was ready once a year.
I don't think Apple should give the spaceship an address on "Pruneridge Ave"... I say Apple should rename Pruneridge Ave to Steve Jobs Way. And the campus would be located at 1 Steve Jobs Way.
I prefer the name "Steve's Way."
If they lay out the access roads cleverly and get direct access to the Junipero Serra Freeway, people would have the choice following "Steve's Way" or "the Highway."
I'm disappointed their plan doesn't address the Middle East conflict!
/s
Quote:
Originally Posted by zoetmb
The problem with all of these "campuses" is that they have no involvement with the street and as such, greenery or not, reinforce the automobile culture. The closed campus approach also reinforces Apple's paranoia and secrecy. All such companies act like they're the KGB or that they're protecting Area 51.
If Apple loves Cupertino so much, imagine if they had instead integrated the new facility with the town and the street life, instead of isolating it and if they had also built (or helped build) a futuristic public transportation system where you truly didn't need a car to get to work.
Some months back, I looked at the detailed plans and I can't believe it's not going to be a nightmare getting in and out of the garages during rush hours.
It's great that Apple is supposedly eliminating acres of parking lots and planting trees instead, but if they really wanted to be a leader, they would have gone even farther in rethinking what a corporate environment should be like.
Wonder what's going to happen with the land that they're not using for this new campus. Holding it in case they have to expand yet again? Even though I don't live there and rarely visit there, I'd love to see them turn some of it into a public park.
So "large successful electronics firm opens campus in silicon valley" is somehow copying Apple? Maybe all the other companies that have opened campuses are copying Apple?
Someone on the Verge called the Samsung one the Photocopier at 1, Redundant Loop.
I try to be objective here, and having some knowledge in architecture, I think the building is ok. The park at the bottom and around it is nice, but those floors partially covered in plants just look like something a student would do in first year. Nothing very original ('let's put plants!'). Apple's spaceship has a very basic shape too, but its huge proportions and the way the exterior is refined makes it a lot more interesting imo.
At least Samsung doesn't risk being sued for 'rounded corners' with those harsh angles.
What is missing (unless i missed it) is an underground or ariel maglev train (something like Epcot Center although I'm not sure if that uses maglev technology or not) running between all the Apple buildings and extra parking areas.
I prefer the name "Steve's Way."
If they lay out the access roads cleverly and get direct access to the Junipero Serra Freeway, people would have the choice following "Steve's Way" or "the Highway."
Also, the contrast between Samsung and Apple couldn't be clearer as expressed by their HQ buildings. One is serenely embedded in nature, employs crystalline semiotics in its design.
The other expresses the conquest and domination of nature: urban, rectilinear, overdone like a cruise ship.
They seem to have different design goals.
Apple's architect's design for their HQ is a closed circle, keeping outsiders out. It's also said to be designed so that each compartmentalized group will only know what the necessary groups nearby are doing. Its design is all about secrecy.
Samsung's architect's design (I believe that the one shown here is for the semiconductor group, btw) expresses openness instead, inviting outsiders to view the park levels, and those inside to view the area around them.
@[B]KDarling[/B]: And these different design goals are appropriate, would be my next point.
Apple needs to sequester itself from predator competitors and various media and financial peanut galleries outside its borders, and it has to develop products under wraps within. What makes this ok is their motivation. They really are focused on making things to amplify people's abilities, to do good in the world.
Samsung, on the other hand, can benefit by becoming more like good connected citizens of Silicon Valley. I think. Or I hope.
You're right that the "HQ" in my previous post is inaccurate.
Comments
Four Phase faltered in the early 80s, got bought, eventually moving to Arizona under Motorola, finally being smothered in its bed with a pillow.
It sounds like a delightful way to go. Of course, that's life in Silicon Valley. Even Apple almost bought the farm back in '96.
Also, the contrast between Samsung and Apple couldn't be clearer as expressed by their HQ buildings. One is serenely embedded in nature, employs crystalline semiotics in its design.
The other expresses the conquest and domination of nature: urban, rectilinear, overdone like a cruise ship.
It should be a sociological textbook case there in a few years.
No need to put a negative spin on their need to make a closed-off precinct for their academy. First, they don't owe the community a public recreational or touristic Appleland. They are employing a lot of workers and paying taxes. I also think you can expect that they're going to be very diligent about traffic problems
Do you demand to hang around Bell Labs, or JPL? Apple has to work under wraps, because they're the ones who are advancing the technology, and running the business well means making enough money off their lead to pay for more research. It's not paranoia, its running a tight ship.
Think of it like the temple complex that surrounded the Elusinian Mysteries. No tourists allowed, until the product was ready once a year.
http://en.wikipedia.org/wiki/Eleusinian_Mysteries#Entheogenic_theories
Originally Posted by Neo42
Finally, an article that didn't immediately degrade into Samsung bashing.
They must like the pain. Why else would they copy Apple everywhere?
"The building will be located at 1 Copycat Loop" haha love it!
I so don't care about what Samsung is doing.
Quote:
Originally Posted by Suddenly Newton
I don't think Apple should give the spaceship an address on "Pruneridge Ave"... I say Apple should rename Pruneridge Ave to Steve Jobs Way. And the campus would be located at 1 Steve Jobs Way.
I prefer the name "Steve's Way."
If they lay out the access roads cleverly and get direct access to the Junipero Serra Freeway, people would have the choice following "Steve's Way" or "the Highway."
I'm disappointed their plan doesn't address the Middle East conflict!
/s
Quote:
Originally Posted by zoetmb
The problem with all of these "campuses" is that they have no involvement with the street and as such, greenery or not, reinforce the automobile culture. The closed campus approach also reinforces Apple's paranoia and secrecy. All such companies act like they're the KGB or that they're protecting Area 51.
If Apple loves Cupertino so much, imagine if they had instead integrated the new facility with the town and the street life, instead of isolating it and if they had also built (or helped build) a futuristic public transportation system where you truly didn't need a car to get to work.
Some months back, I looked at the detailed plans and I can't believe it's not going to be a nightmare getting in and out of the garages during rush hours.
It's great that Apple is supposedly eliminating acres of parking lots and planting trees instead, but if they really wanted to be a leader, they would have gone even farther in rethinking what a corporate environment should be like.
Wonder what's going to happen with the land that they're not using for this new campus. Holding it in case they have to expand yet again? Even though I don't live there and rarely visit there, I'd love to see them turn some of it into a public park.
So "large successful electronics firm opens campus in silicon valley" is somehow copying Apple? Maybe all the other companies that have opened campuses are copying Apple?
Someone on the Verge called the Samsung one the Photocopier at 1, Redundant Loop.
I try to be objective here, and having some knowledge in architecture, I think the building is ok. The park at the bottom and around it is nice, but those floors partially covered in plants just look like something a student would do in first year. Nothing very original ('let's put plants!'). Apple's spaceship has a very basic shape too, but its huge proportions and the way the exterior is refined makes it a lot more interesting imo.
At least Samsung doesn't risk being sued for 'rounded corners' with those harsh angles.
LOL, very good.
Quote:
Originally Posted by Flaneur
Also, the contrast between Samsung and Apple couldn't be clearer as expressed by their HQ buildings. One is serenely embedded in nature, employs crystalline semiotics in its design.
The other expresses the conquest and domination of nature: urban, rectilinear, overdone like a cruise ship.
They seem to have different design goals.
Apple's architect's design for their HQ is a closed circle, keeping outsiders out. It's also said to be designed so that each compartmentalized group will only know what the necessary groups nearby are doing. Its design is all about secrecy.
Samsung's architect's design (I believe that the one shown here is for the semiconductor group, btw) expresses openness instead, inviting outsiders to view the park levels, and those inside to view the area around them.
Apple needs to sequester itself from predator competitors and various media and financial peanut galleries outside its borders, and it has to develop products under wraps within. What makes this ok is their motivation. They really are focused on making things to amplify people's abilities, to do good in the world.
Samsung, on the other hand, can benefit by becoming more like good connected citizens of Silicon Valley. I think. Or I hope.
You're right that the "HQ" in my previous post is inaccurate.
Quote:
Originally Posted by digitalclips
LOL, very good.
The fact that at least one person noticed and enjoyed it makes my day!
With this stock crash speeding, this new building won't have chance to finish
Originally Posted by bkestore
With this stock crash speeding, this new building won't have chance to finish
LAWL APULL IS DÜMED.
Great first post.
Rumor has it Samsung's campus will have a statue of Steve Jobs in it.
Yes, they're that ruthlessly shamelessly pathetic.