iPhone 5, Galaxy S4 launch tweets show Apple still has more cachet than Samsung
Apple's iPhone continues to overshadow Samsung in consumer appeal, as a quick look at Twitter activity during the two tech giants' flagship device announcements shows the latest iPhone 5 netted more five times as many messages compared to the Galaxy S4, says one analyst.
In a note to investors, PiperJaffray analyst Gene Munster said the Twitter analysis regarding the iPhone 5 unveiling compared to Samsung's recent Galaxy S4 announcement illustrates the mass appeal Apple's handset still carries with the overall consumer marketplace.
Source: Investing Analytics
The data, from Investing Analytics, shows that on the day of and day after the devices' respective debuts, the iPhone 5 garnered some 2.4 million tweets, while the Galaxy S4 managed 440,000. Interest for the S4 was higher than Samsung's previous releases, but the numbers don't come close to Apple's traditionally high metrics.
"We believe this demonstrates that while interest in the Galaxy S4 is growing, Apple continues to hold a meaningful lead as the smartphone with the broadest consumer appeal," Munster said.
Going deeper, tweets about the Galaxy S4 were more positive than the iPhone 5, with a positive sentiment biases of 81 percent of 81 percent and 73 percent, respectively. Munster noted the comparatively negative results could be a byproduct of iPhone 5 leaks leading up to launch day, which left some consumers underwhelmed as there were no "surprise" features.
While the study may seem anecdotal, as not every consumer looking for a new smartphone uses Twitter's platform, the demographics represented does lend a good deal marketshare to buying the latest and greatest tech products.
In a note to investors, PiperJaffray analyst Gene Munster said the Twitter analysis regarding the iPhone 5 unveiling compared to Samsung's recent Galaxy S4 announcement illustrates the mass appeal Apple's handset still carries with the overall consumer marketplace.
Source: Investing Analytics
The data, from Investing Analytics, shows that on the day of and day after the devices' respective debuts, the iPhone 5 garnered some 2.4 million tweets, while the Galaxy S4 managed 440,000. Interest for the S4 was higher than Samsung's previous releases, but the numbers don't come close to Apple's traditionally high metrics.
"We believe this demonstrates that while interest in the Galaxy S4 is growing, Apple continues to hold a meaningful lead as the smartphone with the broadest consumer appeal," Munster said.
Going deeper, tweets about the Galaxy S4 were more positive than the iPhone 5, with a positive sentiment biases of 81 percent of 81 percent and 73 percent, respectively. Munster noted the comparatively negative results could be a byproduct of iPhone 5 leaks leading up to launch day, which left some consumers underwhelmed as there were no "surprise" features.
While the study may seem anecdotal, as not every consumer looking for a new smartphone uses Twitter's platform, the demographics represented does lend a good deal marketshare to buying the latest and greatest tech products.
Comments
cache->cachet Geez...
I looked it up ... "The iPhone's maximum cache limit for multiple components is found to be 475K – 500 KB."
Actually, color me impressed that the S4 managed to get that many. Way more than I would have guessed.
I don't understand your comment.
cache |kæ?|
noun
a collection of items of the same type stored in a hidden or inaccessible place: an arms cache | a cache of gold coins.
• a hidden or inaccessible storage place for valuables, provisions, or ammunition.
• (also cache memory )Computing an auxiliary memory from which high-speed retrieval is possible.
ca•chet |kæ??e?|
noun
1 the state of being respected or admired; prestige: no other shipping company had quite the cachet of Cunard.
2 a distinguishing mark or seal.
• Philately a printed design added to an envelope to commemorate a special event.
3 a flat capsule enclosing a dose of unpleasant-tasting medicine.
What I don't get is why this is being compared now when the launch date isn't until April 26th, 2013.
So you're claiming the iPhone doesn't have more prestige than the Galaxy?
Quote:
Originally Posted by SolipsismX
I don't understand your comment.
ca•chet |kæ??e?|
noun
1 the state of being respected or admired; prestige: no other shipping company had quite the cachet of Cunard.
2 a distinguishing mark or seal.
I believe he thought Ai was comparing "cache" values in these devices. The problem though, is that your definition doesn't apply either, even though it's clearly what the writer meant to convey.
What the (Ai) writer really wanted to say is "elicits stronger reactions", apparently. Also, "cachet" is a french word
Quote:
Originally Posted by SolipsismX
So you're claiming the iPhone doesn't have more prestige than the Galaxy?
Of course not. I'm not that much more stupid than you are
See my second post, I pre-replied
Quote:
Originally Posted by SolipsismX
What I don't get is why this is being compared now when the launch date isn't until April 26th, 2013.
Very valid point, indeed. Then again, shouldn't we then compare the GS4 launch with the 5s launch, being both "next gen" devices?
Quote:
Originally Posted by SolipsismX
What I don't get is why this is being compared now when the launch date isn't until April 26th, 2013.
I don't see where they reference the actual "launch" dates for either device so perhaps they meant announcement dates?
A classic correlation vs causality comparison.
Increased tweets during the unveiling does not show a direct cause and effect in this situation, only a correlation.
There is a third party ommitted variable that this "analysis" (if you can call it that) is missing.
The Galaxy S 4 hasnt even launched yet. Only announced.
They are basing this on the assumption that people who tweet about something really matter?
If a tree falls in the forest, and no one is around to listen, does it make a sound?"
If a bunch of twits tweet about something, does the real world even care?
90% of media today seems to be the media making noise about each other and themselves and 10% actually communicating new and useful information.
Quote:
Originally Posted by TheUnfetteredMind
I don't see where they reference the actual "launch" dates for either device so perhaps they meant announcement dates?
AppleInsider is a bit sloppy with their wording "these days".
Would it be too much trouble to obtain your graphics from people who know how to create a chart? There's no reason for the decimals in the Y axis.
That is one of the stupidest platitudes ever. Sounds are vibrating air waves. You get vibrating air waves from a tree whether there's a person there or not.
Probably not, but the people who tweeted millions of times about the iPhone 5 obviously did.
I doubt if it's even 10% useful information.
I'm not surprised at all. These figures aren't shocking, they merely show the sad reality and the current pathetic state of Android. As Samsung recently found out, there's a big difference between manufacturing and paying for false hype versus the genuine enthusiasm and excitement that happens with many Apple product releases.
Besides the geekiest and the most mentally disturbed of Fandroids, those few people who are chained in their basements and likes to spend their nights updating to the newest ROM, and the few people who like to spend their days trolling Apple forums which they have no business being on, the average person does not care much about Android. The average Android user is using a phone that is running a very old, outdated and poor performing OS which is barely better than a feature phone.
Fandroids think that innovation is releasing a phone that is .5 inches bigger than the last one. Android has done virtually nothing to advance tech. On the contrary, Android is a hinder to tech advancement, as Android has helped to usher in the era of "the race to the bottom". Most Android tablets are nothing but pollution, cheap pieces of crap that will very soon end up in a huge pile of scrap. If I were one of those bat shit insane environmentalists, I would be very concerned.
Quote:
Originally Posted by jragosta
Would it be too much trouble to obtain your graphics from people who know how to create a chart? There's no reason for the decimals in the Y axis.
How about half-twits, and nitwits?
Quote:
Originally Posted by jragosta
That is one of the stupidest platitudes ever. Sounds are vibrating air waves. You get vibrating air waves from a tree whether there's a person there or not.
Probably not, but the people who tweeted millions of times about the iPhone 5 obviously did.
I doubt if it's even 10% useful information.
I have a massive deja-vu feeling reading this. I'm pretty sure the whole "airwave" discussion was had last year or the previous one, on this very forum ^^'
I agree that the more tweets does not mean more prestige.
I say compare the Galaxy S IV to the iPhone 5 and Galaxy S III, then the iPhone 5S to the Galaxy S IV and Phone 5 to look for trends.
Not dates but the word launch is usually a safe bet in when it comes to products unless you add specific qualifiers like announcement launch, which really sounds odd to me. Let's not it's exactly a month and a day before the Galaxy S IV will launch which is exactly what Munster is saying they are measuring. Seems highly questionable to me.
But the source is PiperJaffray. I think that image says it's from Investing Analysis, not AI, which includes the word launch.