IDC: iPad dipped to 40% of tablet shipments in Q1 2013
Apple's iPad fell to 39.6 percent of total worldwide tablet shipments in the first quarter of calendar 2013, according to the latest market data from research firm IDC.
The iPad posted year over year growth of 65.3 percent to reach 19.5 million tablets. But Apple still saw its share of the total tablet market drop from nearly 60 percent a year ago to under 40 percent at the start of 2013.
According to IDC, Apple's shipments just didn't grow as fast as the rest of the booming tablet market. On average, the total market grew 142.4 percent, led by Asus which grew it shipments by 350 percent year over year.
Though its market share fell, Apple still exceeded IDC's expectations for the quarter. The firm had projected shipments of 18.7 million units for the three-month frame.
Apple still shipped more than double that of the second-place tablet maker, Samsung, which saw its shipments grow 282.6 percent year over year. The South Korean electronics maker shipped 8.8 million tablets in the quarter, earning it a 17.9 percent slice of the market.
Asus came in third, shipping just 2.7 million units and garnering 5.5 percent. In third was Amazon, which makes the family of Kindle Fire touchscreen tablets, taking 3.7 percent with 1.8 million units shipped.
Finally, in fifth was Microsoft, which is attempting to break in to the tablet market with the Surface. It earned 0.9 million shipments and a 1.8 percent market share.
"Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple," said Tom Mainelli, Research Director, Tablets at IDC. "In addition, by moving the iPad launch to the fourth quarter of 2012, Apple seems to have avoided the typical first-quarter slowdown that traditionally occurred when consumers held off buying in January and February in anticipation of a new product launch in March."
The iPad posted year over year growth of 65.3 percent to reach 19.5 million tablets. But Apple still saw its share of the total tablet market drop from nearly 60 percent a year ago to under 40 percent at the start of 2013.
According to IDC, Apple's shipments just didn't grow as fast as the rest of the booming tablet market. On average, the total market grew 142.4 percent, led by Asus which grew it shipments by 350 percent year over year.
Though its market share fell, Apple still exceeded IDC's expectations for the quarter. The firm had projected shipments of 18.7 million units for the three-month frame.
Apple still shipped more than double that of the second-place tablet maker, Samsung, which saw its shipments grow 282.6 percent year over year. The South Korean electronics maker shipped 8.8 million tablets in the quarter, earning it a 17.9 percent slice of the market.
Asus came in third, shipping just 2.7 million units and garnering 5.5 percent. In third was Amazon, which makes the family of Kindle Fire touchscreen tablets, taking 3.7 percent with 1.8 million units shipped.
Finally, in fifth was Microsoft, which is attempting to break in to the tablet market with the Surface. It earned 0.9 million shipments and a 1.8 percent market share.
"Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple," said Tom Mainelli, Research Director, Tablets at IDC. "In addition, by moving the iPad launch to the fourth quarter of 2012, Apple seems to have avoided the typical first-quarter slowdown that traditionally occurred when consumers held off buying in January and February in anticipation of a new product launch in March."
Comments
Ahhhhh
I see what you did there.
The Old > Shipments < Instead Of > Sold To Actual Customers < chart.
So.. Where can I find the reports where Samsung, Asus, and MS reported their shipment numbers?!
Oh yeah.. they don't exist.
People buying a $99 Chinese tablets are being counted in Android's numbers... but I really doubt those people were even considering a much more expensive iPad.
Apple's share of the [I]total[/I] tablet market fell... but I'm pretty sure they still control the lucrative [I]mid to high-end[/I] tablet market.
Amazon and Microsoft shipments combined attaining those of ASUS (who? what?).
Bezos and Bozo Ballmer must be popping the champagne corks tonight. LOL
Originally Posted by kozchris
B. S. I seriously doubt that many people are settling for a non- iPad.
I seriously believe that ever more people USE iPads (seeing as none of the reports of use show the iPad falling below 90%), despite all this channel stuffing from everyone else.
ASUS makes the Google Nexus 7
I am waiting to buy New ipads both mini and regular size one! Holiday season (Christmas) will keep ipad mini availability under pressure!
That time we see apple stock over 600 and news media will be doing the opposite of what they are doing right now. They will be in bed with Tim Cook and Apple lol
This chart is hilarious! How can they publish this and not be nuked?
9 million Samsung's tablets?? Whaaat? Where???
I can believe Asus because of Nexus 7, but all others?
Someone was drunk.
Then we note once again, they mislead with "units shipped" not "units sold". So yeah. When measuring true 'market share', shipped is not equal to sold. So let me spell those numbers out for ya:
"M.e.a.n.i.n.g.l.e.s.s."
[EDIT] Added note: Since Apple does actually sell pretty much everything they ship in the tablet space (they keep a very short inventory lead), it does mean that Apple increased real sales by nearly 65% year on year… And yet, according to another (somewhat questionable) IDC report, Apple retained just under a 50% global share of sold units… so an increase in competition, but not nearly as wide a swing as the numbers in this article would imply? ThIngs aren't really adding up in "the world according to IDC".
Doesn't Samsung make the Nexus 10?
I've also seen Samsung give away tablets with their more expensive TVs and cameras.
Quote:
Originally Posted by RichL
Doesn't Samsung make the Nexus 10?
I've also seen Samsung give away tablets with their more expensive TVs and cameras.
No one buys the Nexus 10, at least no one with a working brain.
Never saw one in the wild and most likely will never see it.
Even the Nexus 7 is not that good...
Who stepped in and 'stole' that 20% of market share away in a single quarter? How is that even remotely imaginable?
Even with IDC saying: "the number of units shipped equals market share"? Bwaaa hahahaha!